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Target customers with abandoned carts",[],{"_key":1321,"_type":170,"children":1322,"markDefs":1327,"style":190},"k61",[1323],{"_key":1324,"_type":174,"marks":1325,"text":1326},"k60",[],"Cart abandonment is one of the biggest ways that companies lose sales. Visitors add items to their carts only to abandon them during the checkout process. There can be many reasons why visitors to your site are abandoning their carts but fret not, there are ways that you can get them to complete their purchase.",[],{"_key":1329,"_type":170,"children":1330,"markDefs":1335,"style":190},"k64",[1331],{"_key":1332,"_type":174,"marks":1333,"text":1334},"k63",[],"For example, you can address their hesitation by providing discounts or free shipping. Companies often use email recovery campaigns to remind them of what they considered purchasing with additional perks to entice their visitors to return to their carts. 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