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But this local startup is changing the way we see brand collaboration with content creators through a unique and fresh approach.",[],{"_key":1447,"_type":170,"children":1448,"markDefs":1458,"style":190},"k15",[1449,1452,1455],{"_key":1208,"_type":174,"marks":1450,"text":1451},[],"Founded in 2016, ",{"_key":1205,"_type":174,"marks":1453,"text":1454},[1200],"Partipost",{"_key":1213,"_type":174,"marks":1456,"text":1457},[]," is a Singapore-based influencer marketing startup that helps brands access word-of-mouth advertising through its social media savvy users. What makes Partipost stand out in the market is the unique way in which they operate.",[1459],{"_key":1200,"_type":188,"externalUrl":1460,"linkType":145},"https:\u002F\u002Fpartipost.com\u002Fsg\u002F",{"_key":1462,"_type":170,"children":1463,"markDefs":1484,"style":190},"k30",[1464,1467,1470,1474,1477,1480],{"_key":1238,"_type":174,"marks":1465,"text":1466},[1183],"Instead of brands picking influencers, the influencers get to pick the brands they wish to work with. ",{"_key":1235,"_type":174,"marks":1468,"text":1469},[],"Aspiring individuals",{"_key":1471,"_type":174,"marks":1472,"text":1473},"k26",[1183]," ",{"_key":1246,"_type":174,"marks":1475,"text":1476},[],"get the chance to pick the campaigns they wish to work on through the ",{"_key":1243,"_type":174,"marks":1478,"text":1479},[1227],"Partipost mobile app",{"_key":1481,"_type":174,"marks":1482,"text":1483},"k29",[],". Upon approval based on the campaign requirements, users can then proceed to post on their socials and withdraw their earnings from the app directly into their bank account. With this framework, the lines between exclusivity and accessibility are significantly blurred, making influencer marketing available to anyone and everyone who wishes to explore this path.",[1485],{"_key":1227,"_type":188,"externalUrl":1460,"linkType":145},{"_key":1487,"_type":170,"children":1488,"markDefs":1493,"style":190},"k34",[1489],{"_key":1490,"_type":174,"marks":1491,"text":1492},"k33",[],"From the man himself, let’s hear it from Partipost CEO and Founder Jonathan Eg, on how he grew this thriving business from the ground up.",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1431,"metaTitle":1420,"socialShareImageUrl":1496},{"_type":154,"alternativeText":1420,"height":1421,"url":1422,"width":1423},"find-out-how-partipost-is-influencing-the-way-we-see-influencer-marketing-in-todays-digital-age",1790926627447]