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The other half is receiving and working on feedback from investors.",[],{"_key":1518,"_type":170,"children":1519,"markDefs":1524,"style":190},"k153",[1520],{"_key":1521,"_type":174,"marks":1522,"text":1523},"k152",[],"Never forget that investors have their own agenda, and their bottom line is to make money. All angel investors and VCs have different risk appetites, budgets and criteria for investment.",[],{"_key":1526,"_type":170,"children":1527,"markDefs":1532,"style":190},"k156",[1528],{"_key":1529,"_type":174,"marks":1530,"text":1531},"k155",[],"Be attentive to signs or cues of hesitation from investors and ask for feedback. They might require more context or find that your plan doesn’t fit their criteria. Either way, asking questions will help you understand their worries and clarify your message.",[],{"_key":1534,"_type":170,"children":1535,"markDefs":1544,"style":1545},"k161",[1536,1540],{"_key":1537,"_type":174,"marks":1538,"text":1539},"k159",[1258],"Keep in mind:",{"_key":1541,"_type":174,"marks":1542,"text":1543},"k160",[]," when you meet an investor, the goal isn't to close the deal on the same day. You're asking for a substantial amount of funds and a leap faith from investors, so the important part of the first meeting is to get a second meeting.",[],"blockquote",{"_key":1547,"_type":170,"children":1548,"markDefs":1553,"style":190},"k167",[1549],{"_key":1550,"_type":174,"marks":1551,"text":1552},"k166",[],"As you’ll probably be meeting with multiple investors, raising money can take anywhere between three months to a year. And the next funding round might take just as long, so take this into account when you determine the funds you’ll need.",[],{"_key":1555,"_type":154,"caption":1556,"height":1568,"position":1437,"url":1569,"width":1570},"k174",[1557],{"_key":1558,"_type":170,"children":1559,"markDefs":1565,"style":190},"k173",[1560],{"_key":1561,"_type":174,"marks":1562,"text":1564},"k172",[1563],"k168","A Fundraising Survival Guide",[1566],{"_key":1563,"_type":188,"externalUrl":1567,"linkType":145},"http:\u002F\u002Fwww.paulgraham.com\u002Ffundraising.html",321,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F960592563486ba49b96684894841f5cd\u002Fhow-much-startup-funds-to-raise_body_how-much-startup-funds-to-raise_3.png",856,{"_key":1572,"_type":170,"children":1573,"markDefs":1578,"style":1187},"k177",[1574],{"_key":1575,"_type":174,"marks":1576,"text":1577},"k176",[],"How to raise more money, faster",[],{"_key":1580,"_type":170,"children":1581,"markDefs":1586,"style":190},"k181",[1582],{"_key":1583,"_type":174,"marks":1584,"text":1585},"k180",[],"The fundraising cycle moves notoriously slow. It can take anywhere between three months and a year, especially when the answer is “no”.",[],{"_key":1588,"_type":170,"children":1589,"markDefs":1594,"style":190},"k185",[1590],{"_key":1591,"_type":174,"marks":1592,"text":1593},"k184",[],"One possible reason for this is that investor networks are small and information on pitching companies gets passed around frequently.",[],{"_key":1596,"_type":170,"children":1597,"markDefs":1602,"style":190},"k189",[1598],{"_key":1599,"_type":174,"marks":1600,"text":1601},"k188",[],"Hence, investors have prior knowledge of whether a company they’re about to meet is sought-after or rejected by other investors. Knowing such information gives investors leverage, which they often use to set the pace and terms of a company’s fundraising campaign.",[],{"_key":1604,"_type":170,"children":1605,"markDefs":1618,"style":190},"k197",[1606,1610,1614],{"_key":1607,"_type":174,"marks":1608,"text":1609},"k194",[],"But there is a way to speed up the process. Y Combinator Group Partner Aaron Harris highlights the power of ",{"_key":1611,"_type":174,"marks":1612,"text":1613},"k195",[1258],"leverage",{"_key":1615,"_type":174,"marks":1616,"text":1617},"k196",[]," in the pursuit of fundraising.",[],{"_key":1620,"_type":154,"height":1621,"position":1437,"url":1622,"width":1570},"k198",276,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fb0927e17064f7bb926b5db4f0d9429bd\u002Fhow-much-startup-funds-to-raise_body_how-much-startup-funds-to-raise_4.png",{"_key":1624,"_type":170,"children":1625,"markDefs":1630,"style":190},"k202",[1626],{"_key":1627,"_type":174,"marks":1628,"text":1629},"k201",[],"So how do you convince investors that your start-up is one of these outliers?",[],{"_key":1632,"_type":170,"children":1633,"markDefs":1638,"style":190},"k206",[1634],{"_key":1635,"_type":174,"marks":1636,"text":1637},"k205",[],"Find a way to combine traction, team, vision, market opportunity and product to demonstrate your company’s attractiveness and potential success.",[],{"_key":1640,"_type":170,"children":1641,"markDefs":1646,"style":190},"k210",[1642],{"_key":1643,"_type":174,"marks":1644,"text":1645},"k209",[],"And use these tips to make the fundraising process more time-efficient.",[],{"_key":1648,"_type":170,"children":1649,"markDefs":1654,"style":1212},"k213",[1650],{"_key":1651,"_type":174,"marks":1652,"text":1653},"k212",[],"Tip 1: Research potential investors and make a shortlist of those whose interests, portfolio, experience and connections align with your company’s.",[],{"_key":1656,"_type":154,"caption":1657,"height":1669,"position":1437,"url":1670,"width":1570},"k218",[1658],{"_key":1659,"_type":170,"children":1660,"markDefs":1666,"style":190},"k217",[1661],{"_key":1662,"_type":174,"marks":1663,"text":1665},"k216",[1664,1489],"k214","Everything You Don’t Want To Know About Raising Capital",[1667],{"_key":1664,"_type":188,"externalUrl":1668,"linkType":145},"https:\u002F\u002Fhbr.org\u002F1989\u002F11\u002Feverything-you-dont-want-to-know-about-raising-capital",381,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fabaee7926957bfa5479a73e19291a883\u002Fhow-much-startup-funds-to-raise_body_how-much-startup-funds-to-raise_5.png",{"_key":1672,"_type":170,"children":1673,"markDefs":1678,"style":1212},"k221",[1674],{"_key":1675,"_type":174,"marks":1676,"text":1677},"k220",[],"Tip 2: Schedule pitch meetings with different investors as tightly as possible.",[],{"_key":1680,"_type":154,"caption":1681,"height":1690,"position":1437,"url":1691,"width":1570},"k225",[1682],{"_key":1683,"_type":170,"children":1684,"markDefs":1689,"style":190},"k224",[1685],{"_key":1686,"_type":174,"marks":1687,"text":1688},"k223",[1489],"Process and Leverage In Fundraising",[],351,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F0d4b546fd245777214bdc3af31a38cb7\u002Fhow-much-startup-funds-to-raise_body_how-much-startup-funds-to-raise_6.png",{"_key":1693,"_type":170,"children":1694,"markDefs":1699,"style":190},"k229",[1695],{"_key":1696,"_type":174,"marks":1697,"text":1698},"k228",[],"Pitching to the right investors and minimising the potential for them to exchange information before making a decision are key factors to raising more money, faster.",[],{"_key":1701,"_type":170,"children":1702,"markDefs":1707,"style":1187},"k232",[1703],{"_key":1704,"_type":174,"marks":1705,"text":1706},"k231",[],"Fundraising means more than just raising money",[],{"_key":1709,"_type":170,"children":1710,"markDefs":1720,"style":190},"k239",[1711,1716],{"_key":1712,"_type":174,"marks":1713,"text":1715},"k237",[1714],"k233","Raising money",{"_key":1717,"_type":174,"marks":1718,"text":1719},"k238",[]," for your start-up is rarely a one-time event. Before your business reaches profitability, you’ll almost always need to draw in more investors to help take it to the next level.",[1721],{"_key":1714,"_type":188,"externalUrl":1331,"linkType":145},{"_key":1723,"_type":170,"children":1724,"markDefs":1738,"style":190},"k248",[1725,1729,1734],{"_key":1726,"_type":174,"marks":1727,"text":1728},"k245",[],"So remember it’s not only about the money. You’re choosing long-term partners for your business. Therefore, you better ",{"_key":1730,"_type":174,"marks":1731,"text":1733},"k246",[1732],"k241","look for investors",{"_key":1735,"_type":174,"marks":1736,"text":1737},"k247",[]," who can guide and mentor your team. Even if this comes at the cost of lower funding.",[1739],{"_key":1732,"_type":188,"externalUrl":1740,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Ffind-start-up-investors",{"slug":1148,"title":1149},{"_type":154,"alternativeText":1743,"height":1744,"url":1745,"width":1057},"First-Time Founders: How Much Should You Raise?",631,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Ff2c0b621557b507881fdd85b8a5d4387\u002Fhow-much-startup-funds-to-raise_cover.webp",[1747],{"_key":1748,"_type":170,"children":1749,"markDefs":1753,"style":190},"k0",[1750],{"_key":1183,"_type":174,"marks":1751,"text":1752},[],"How much should you aim to raise as a start-up? We explain the thought process and funding stage averages to help you figure out the right amount.",[],[1755,1767,1773],{"_key":1189,"_type":170,"children":1756,"markDefs":1764,"style":190},[1757,1761],{"_key":1758,"_type":174,"marks":1759,"text":1760},"k4",[],"You’ve reached the perfect time to start raising funds and you’ve even identified a few ",{"_key":1192,"_type":174,"marks":1762,"text":1763},[1183],"potential investors.",[1765],{"_key":1183,"_type":188,"externalUrl":1766,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Finvestor-list-south-east-asia",{"_key":1197,"_type":170,"children":1768,"markDefs":1772,"style":190},[1769],{"_key":1200,"_type":174,"marks":1770,"text":1771},[],"One of the key questions you’ll face now is how much money you need. But how much do you need? And is it an acceptable amount to ask for?",[],{"_key":1774,"_type":170,"children":1775,"markDefs":1779,"style":190},"k14",[1776],{"_key":1205,"_type":174,"marks":1777,"text":1778},[],"There are two ways to approach this. Let’s dig in.",[],"2025-08-21T00:00:00.000Z",{"_type":149,"metaDescription":1752,"metaTitle":1743,"socialShareImageUrl":1782},{"_type":154,"alternativeText":1743,"height":1744,"url":1745,"width":1057},"how-much-startup-funds-to-raise",1790926629306]