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The better you know them, the more effective you can target them, and the higher your ROI will be.",[],{"_key":1461,"_type":170,"children":1462,"level":1277,"listItem":1278,"markDefs":1467,"style":190},"k114",[1463],{"_key":1464,"_type":174,"marks":1465,"text":1466},"k113",[],"Demographics – The basic segregation are gender, age, household income. However, YouTube offers life-stage data that are more detailed – for instance, you could target college students, new homeowners, or new parents.",[],{"_key":1469,"_type":170,"children":1470,"level":1277,"listItem":1278,"markDefs":1475,"style":190},"k117",[1471],{"_key":1472,"_type":174,"marks":1473,"text":1474},"k116",[],"Interests – Make use of keywords and topics to target users based on their past behaviour. 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With a video, you will have the chance to tell a story and use both auditory and visual components to reinforce the message.",[],{"_key":1504,"_type":170,"children":1505,"markDefs":1510,"style":190},"k131",[1506],{"_key":1507,"_type":174,"marks":1508,"text":1509},"k130",[],"Your YouTube ads will also need to have a goal for you to track and measure the success. It is important to include calls-to-actions that link to a URL – it could be a product page, career page, information page, or landing page. You could also direct users to a favourable interview or report featuring your brand.",[],{"slug":1148,"title":1149},{"_type":154,"alternativeText":1513,"height":1514,"url":1515,"width":1516},"How to Advertise your Business on YouTube",1100,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F65c6104e30bb8e42d092ba236527b6a8\u002Fhow-to-advertise-your-business-on-youtube-2021-edition_cover.webp",1650,[1518],{"_key":1519,"_type":170,"children":1520,"markDefs":1524,"style":190},"k0",[1521],{"_key":1183,"_type":174,"marks":1522,"text":1523},[],"The ultimate guide to advertising your business on YouTube. Learn how to create and optimize YouTube ads for your brand.",[],[1526,1532,1538],{"_key":1180,"_type":170,"children":1527,"markDefs":1531,"style":190},[1528],{"_key":1183,"_type":174,"marks":1529,"text":1530},[],"YouTube, one of the most popular websites in the world today, is an extremely powerful marketing tool. Also the second biggest search engine, leveraging YouTube will improve your overall brand presence and SEO incredibly. It offers brands an opportunity to share unique content and presents a huge potential in reaching out to more people.",[],{"_key":1190,"_type":170,"children":1533,"markDefs":1537,"style":190},[1534],{"_key":1193,"_type":174,"marks":1535,"text":1536},[],"According to Statista, there are 400 hours of video being uploaded on YouTube since July 2015. Hence, if you want YouTube marketing to work for your brand effectively, it is important to have the resources and time to create and publish quality content consistently.",[],{"_key":1539,"_type":170,"children":1540,"markDefs":1544,"style":190},"k10",[1541],{"_key":1199,"_type":174,"marks":1542,"text":1543},[],"YouTube is also becoming more attractive for marketing with the increasing popularity of video marketing. It has been proven that video is one of the highest performing type of content when it comes to engagement level. The best part is that these videos can be repurposed for other platforms like your social profiles, landing pages, website, and email marketing campaigns.",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1523,"metaTitle":1513,"socialShareImageUrl":1547},{"_type":154,"alternativeText":1513,"height":1514,"url":1515,"width":1516},"how-to-advertise-your-business-on-youtube-2021-edition",1790926625793]