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With a writing history at Incorp Global, MOQdigital, and AIESEC Australia, Zachary leverages his broad range of experiences to stimulate industry conversations and engage audiences.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fzachary-pestana\u002F","Writer","zachary-pestana",[1179,1188,1196,1204,1212,1220,1228,1236,1244,1252,1260,1268,1276,1284,1294,1302,1310,1318,1326,1351,1359,1367,1386,1394,1402,1410,1418,1426,1434,1442,1450,1469,1477,1485,1504,1512,1520,1528,1536,1555,1563,1571,1579,1587,1595,1614,1622],{"_key":1180,"_type":170,"children":1181,"markDefs":1186,"style":1187},"k2",[1182],{"_key":1183,"_type":174,"marks":1184,"text":1185},"k1",[],"Step 1: Determine your category & product ideas",[],"h2",{"_key":1189,"_type":170,"children":1190,"markDefs":1195,"style":190},"k6",[1191],{"_key":1192,"_type":174,"marks":1193,"text":1194},"k5",[],"To run a successful e-commerce business, you need a product that solves specific pain points. This is where you need your “eureka” moment. Spend some time researching on what kind of pain points you want to solve and who would be the target market that this product is intended for.",[],{"_key":1197,"_type":170,"children":1198,"markDefs":1203,"style":190},"k10",[1199],{"_key":1200,"_type":174,"marks":1201,"text":1202},"k9",[],"Start by pinpointing the niche that you have the most interest in. For example, if you’re an avid runner, you may have more vested interest in fitness products that runners would buy. They would then serve as your target market as you go about the process of branding and marketing your store.",[],{"_key":1205,"_type":170,"children":1206,"markDefs":1211,"style":190},"k13",[1207],{"_key":1208,"_type":174,"marks":1209,"text":1210},"k12",[],"Another way to go about it to hone a keen sense of observation. If you’ve had a poor experience with a product, that could be an opportunity for you to improve on it, thereby creating a superior product. 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If you’re new to starting an online business, it’s best to start small before scaling up once your business grows and builds a repeat customer base.",[1384],{"_key":1377,"_type":188,"externalUrl":1385,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fguide-to-selling-on-amazon-singapore",{"_key":1387,"_type":170,"children":1388,"markDefs":1393,"style":1350},"k92",[1389],{"_key":1390,"_type":174,"marks":1391,"text":1392},"k91",[],"Pro tip: Start earning unlimited 1% cashback on Shopify with Aspire’s E-Commerce Card.",[],{"_key":1395,"_type":170,"children":1396,"markDefs":1401,"style":190},"k96",[1397],{"_key":1398,"_type":174,"marks":1399,"text":1400},"k95",[],"Another great thing about existing e-commerce platforms is that they offer their own logistics provider, ticking off yet another important aspect of building your store as you can rely on them to get your product to their door.",[],{"_key":1403,"_type":170,"children":1404,"markDefs":1409,"style":190},"k99",[1405],{"_key":1406,"_type":174,"marks":1407,"text":1408},"k98",[],"Here are some key considerations before to help you choose the most suitable e-commerce platform:",[],{"_key":1411,"_type":170,"children":1412,"level":1291,"listItem":1292,"markDefs":1417,"style":190},"k102",[1413],{"_key":1414,"_type":174,"marks":1415,"text":1416},"k101",[],"Seller registration cost",[],{"_key":1419,"_type":170,"children":1420,"level":1291,"listItem":1292,"markDefs":1425,"style":190},"k105",[1421],{"_key":1422,"_type":174,"marks":1423,"text":1424},"k104",[],"Delivery vendors\u002Fcost",[],{"_key":1427,"_type":170,"children":1428,"level":1291,"listItem":1292,"markDefs":1433,"style":190},"k108",[1429],{"_key":1430,"_type":174,"marks":1431,"text":1432},"k107",[],"Penalty fees",[],{"_key":1435,"_type":170,"children":1436,"level":1291,"listItem":1292,"markDefs":1441,"style":190},"k111",[1437],{"_key":1438,"_type":174,"marks":1439,"text":1440},"k110",[],"Seller’s commission",[],{"_key":1443,"_type":170,"children":1444,"markDefs":1449,"style":1187},"k114",[1445],{"_key":1446,"_type":174,"marks":1447,"text":1448},"k113",[],"Step 5: Store your inventory and potential returns",[],{"_key":1451,"_type":170,"children":1452,"markDefs":1466,"style":190},"k123",[1453,1457,1462],{"_key":1454,"_type":174,"marks":1455,"text":1456},"k120",[],"Inventory storage can come from a variety of places. 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Keep in mind that running an ",{"_key":1458,"_type":174,"marks":1459,"text":1461},"k121",[1460],"k116","e-commerce store ",{"_key":1463,"_type":174,"marks":1464,"text":1465},"k122",[],"also comes with handling returns should a customer change their mind on your product.",[1467],{"_key":1460,"_type":188,"externalUrl":1468,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fhow-to-start-an-ecommerce-business-in-singapore",{"_key":1470,"_type":170,"children":1471,"markDefs":1476,"style":190},"k126",[1472],{"_key":1473,"_type":174,"marks":1474,"text":1475},"k125",[],"In addition, once your business and the demand from your customer base grows, you would reach a stage where you would need to use a third-party fulfillment service to help you store products before shipping them out.",[],{"_key":1478,"_type":170,"children":1479,"markDefs":1484,"style":1187},"k129",[1480],{"_key":1481,"_type":174,"marks":1482,"text":1483},"k128",[],"Step 6: Build on your branding",[],{"_key":1486,"_type":170,"children":1487,"markDefs":1501,"style":190},"k138",[1488,1492,1497],{"_key":1489,"_type":174,"marks":1490,"text":1491},"k135",[],"There are about 12 to 24 million ",{"_key":1493,"_type":174,"marks":1494,"text":1496},"k136",[1495],"k131","e-commerce",{"_key":1498,"_type":174,"marks":1499,"text":1500},"k137",[]," stores in the world, and it’s only expected to increase with time. That volume alone should be an indicator that differienting your store from the countless others is crucial to not only attract customers but also gain their trust enough for them to repeat a purchase from you.",[1502],{"_key":1495,"_type":188,"externalUrl":1503,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fbasic-e-commerce-kpis",{"_key":1505,"_type":170,"children":1506,"markDefs":1511,"style":190},"k141",[1507],{"_key":1508,"_type":174,"marks":1509,"text":1510},"k140",[],"Branding involves creating a brand name, logo and banners that are visually appealing and distinctive. They must also not stray too far from the category of your brand. 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It empowers sellers to boost their bottom lines by earning cashback on e-commerce essentials, pay the market lowest foreign transaction fees and manage spending by issuing a card for each expense type.",[],{"slug":1148,"title":1149},{"_type":154,"alternativeText":1632,"height":1055,"url":1633,"width":1057},"How to Set Up A Successful E-commerce Store: A Step-by-Step Guide","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F80bb5c3c0d1902ecdf0c930cabf67d74\u002Fhow-to-set-up-a-successful-e-commerce-store-a-step-by-step-guide_cover.webp",[1635],{"_key":1636,"_type":170,"children":1637,"markDefs":1641,"style":190},"k0",[1638],{"_key":1183,"_type":174,"marks":1639,"text":1640},[],"Amazon, Shopee, Shopify, Lazada, Zalora一name it and you’ve probably shopped from an e-commerce store. To help you start your own store, we’ve put together the steps you need to follow to become a successful e-commerce entrepreneur.",[],[1643,1650,1657],{"_key":1644,"_type":170,"children":1645,"markDefs":1649,"style":190},"k3",[1646],{"_key":1180,"_type":174,"marks":1647,"text":1648},[],"The world of e-commerce is thriving. Amazon, Shopee, Shopify, Lazada, Zalora一name it and you’ve probably ordered something online recently. Sellers from all over the world have found success in finding the right products that fit the needs of their target market, leading to hundreds of thousands in revenue. Some of the top performing sellers of all time have even managed to earn millions from their stores, despite initially starting as a side hustle.",[],{"_key":1651,"_type":170,"children":1652,"markDefs":1656,"style":190},"k7",[1653],{"_key":1189,"_type":174,"marks":1654,"text":1655},[],"Earning a piece of the pie has never been more inviting. But how does one get their e-commerce business up and running in the first place?",[],{"_key":1197,"_type":170,"children":1658,"markDefs":1662,"style":190},[1659],{"_key":1200,"_type":174,"marks":1660,"text":1661},[],"While the industry has gotten even more competitive in terms of acquiring customers, the tools and platforms available online have made it easier to get your foot in the door. To help your business run like a well oiled machine, we’ve put together the steps you need to follow to become a bonafide e-commerce entrepreneur. Here’s how.",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1640,"metaTitle":1632,"socialShareImageUrl":1665},{"_type":154,"alternativeText":1632,"height":1055,"url":1633,"width":1057},"how-to-set-up-a-successful-e-commerce-store-a-step-by-step-guide",1790926630644]