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Always consult a qualified professional before acting on any information provided.",[1110,1112],{"_key":1096,"_type":188,"externalUrl":1111,"linkType":145},"\u002Ftnc\u002Fmaster-service-agreement",{"_key":1104,"_type":188,"externalUrl":1113,"linkType":145},"\u002Fpricing",{"body":1115,"eyebrow":528,"heading":1116,"image":1117,"link":1122},"Find out how Aspire can help you speed up your end-to-end finance processes from payments to expense management.","Supercharge your finance operations",{"_type":154,"alternativeText":1118,"height":1119,"url":1120,"width":1121},"A person working at a laptop with an open notebook beside them",1026,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002Fd84bbcbad1e6ba37331742538394d1b0\u002F69d5f2a347377654dbe286ac_blog-post-template-04-q70.webp",1048,{"_type":143,"externalUrl":1083,"label":1123,"linkType":145},"Talk to sales",[1125,1134,1145,1155],{"_id":1126,"category":1127,"coverImage":1128,"description":1131,"publishedAt":1132,"slug":1133,"title":1129},"blogPost-SG-6aa81a1539b471392a83d4cd",{"slug":591,"title":592},{"_type":154,"alternativeText":1129,"url":1130},"Aspire Launches Aspire Account-Opening Integration With Osome","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002F4a31adfeaddefdf9b7f4ef5f566c00ad\u002F6aa81a1339b471392a83d438_Aspire-Osome.jpeg","Aspire and Osome partner to enable faster Business Account opening","2026-09-16T00:00:00.000Z","aspire-osome-account-opening-integration",{"_id":1135,"category":1136,"coverImage":1139,"description":1142,"publishedAt":1143,"slug":1144,"title":1140},"blogPost-SG-6a8c6a9a178cfe861275b350",{"slug":1137,"title":1138},"finance-tools","Finance Tools",{"_type":154,"alternativeText":1140,"url":1141},"Stripe payment processing for Singapore businesses: Setup, fees, and alternatives","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002Fcb6607760ee020276ebb5087fbf64245\u002F6a8c6a98178cfe861275b2fb_EXPENSE-MGMT-49.jpeg","Learn how Stripe works in Singapore, how to set it up, fees and payouts, accepted payment methods, and options for growing businesses.","2026-09-09T00:00:00.000Z","stripe-payment-processing-singapore-businesses",{"_id":1146,"category":1147,"coverImage":1150,"description":1153,"publishedAt":1143,"slug":1154,"title":1151},"blogPost-SG-6a95a525d8f437f2334d1202",{"slug":1148,"title":1149},"business-advice","Business Advice",{"_type":154,"alternativeText":1151,"url":1152},"Payroll outsourcing in Singapore: What founders need to know","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002F4ab5f167b1dd7ea6df896c17cf95674e\u002F6a95a521d8f437f2334d113d_PAYMENTS-14.jpeg","Learn about payroll outsourcing, including costs, services, benefits, risks, and how to choose the right provider for your business in Singapore.","payroll-outsourcing-singapore-explained",{"_id":1156,"category":1157,"coverImage":1158,"description":1161,"publishedAt":1143,"slug":1162,"title":1159},"blogPost-SG-6a95a538fb9a05eaf4b9774c",{"slug":1148,"title":1149},{"_type":154,"alternativeText":1159,"url":1160},"Global payroll outsourcing: How it works for Singapore businesses in 2026","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002Fbe849a3e08f8d5d0a5bcbbffb5b2ba7b\u002F6a95a537fb9a05eaf4b97747_PAYMENTS-45.jpeg","Learn how global payroll outsourcing works for Singapore businesses, from local payroll requirements and compliance to EORs and choosing the right provider.","global-payroll-outsourcing",{"data":1164,"sourceMap":-1},{"_id":1165,"_updatedAt":1166,"alternates":1167,"areSourcesShown":152,"author":1169,"body":1178,"category":1739,"coverImage":246,"excerpt":1740,"faq":246,"intro":1748,"isFaqShown":152,"isSummaryShown":152,"isVideoShown":152,"publishedAt":1792,"reviewer":246,"seo":1793,"slug":1795,"sources":246,"title":1794,"video":246},"blogPost-SG-65a9e9bbd0bdabb429b1d8c3","2026-09-24T08:36:28Z",[1168],{"canonicalUrl":246,"isNoIndex":246,"language":246,"market":84,"pathPrefix":246},{"avatar":1170,"bio":1174,"doesServePage":141,"linkedinUrl":1175,"name":1171,"role":1176,"slug":1177,"twitterUrl":246},{"_type":154,"alternativeText":1171,"height":1172,"url":1173,"width":1172},"Zachary Pestana",2271,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fimages\u002F5574055198892215046f7dc8b4ae5271\u002F64a3e451e2b9042dcb3fae90_Zachary-Pestana.jpg","Zachary is a seasoned writer in market trends and business thought leadership. With a writing history at Incorp Global, MOQdigital, and AIESEC Australia, Zachary leverages his broad range of experiences to stimulate industry conversations and engage audiences.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fzachary-pestana\u002F","Writer","zachary-pestana",[1179,1188,1197,1205,1213,1225,1233,1241,1249,1257,1273,1281,1289,1297,1305,1313,1323,1331,1343,1357,1365,1373,1381,1389,1397,1405,1418,1426,1434,1442,1450,1458,1488,1529,1559,1567,1583,1605,1613,1632,1644,1656,1667,1678,1689,1697,1705,1713,1733],{"_key":1180,"_type":170,"children":1181,"markDefs":1186,"style":1187},"k2",[1182],{"_key":1183,"_type":174,"marks":1184,"text":1185},"k1",[],"4 Simple Ways to Increase Sales from Existing Customers:",[],"h2",{"_key":1189,"_type":170,"children":1190,"markDefs":1195,"style":1196},"k5",[1191],{"_key":1192,"_type":174,"marks":1193,"text":1194},"k4",[],"1. Understand Your Existing Customers",[],"h3",{"_key":1198,"_type":170,"children":1199,"markDefs":1204,"style":190},"k8",[1200],{"_key":1201,"_type":174,"marks":1202,"text":1203},"k7",[],"Generally, it is more effective to sell products when you understand the customers' trends and demands. With your existing customers, you have a track record of their purchasing history. Research and analyze your customers' purchasing histories will help you understand their habits and preferences for your future offers. Generate more returning customers as your second objective.",[],{"_key":1206,"_type":170,"children":1207,"markDefs":1212,"style":190},"k11",[1208],{"_key":1209,"_type":174,"marks":1210,"text":1211},"k10",[],"By understanding your customers, you will be able to build better offers, or even develop new products based on your gathered information on them, and eventually, increase sales. Now the question is, how do you get to know your customers and understand them better? Let's take a look at the case below:",[],{"_key":1214,"_type":170,"children":1215,"markDefs":1224,"style":190},"k16",[1216,1221],{"_key":1217,"_type":174,"marks":1218,"text":1220},"k14",[1219],"em","Mary owns an online fashion store selling casual to formal attires for all genders. After some time, she realized that some of her products are not selling well. Therefore, Mary decided that she wants to niche her target market by trying to better understand her customers",{"_key":1222,"_type":174,"marks":1223,"text":185},"k15",[],[],{"_key":1226,"_type":170,"children":1227,"markDefs":1232,"style":190},"k19",[1228],{"_key":1229,"_type":174,"marks":1230,"text":1231},"k18",[1219],"First, she studied the gender and age range of her customers.",[],{"_key":1234,"_type":170,"children":1235,"markDefs":1240,"style":190},"k22",[1236],{"_key":1237,"_type":174,"marks":1238,"text":1239},"k21",[1219],"Second, she looked for patterns on which dates and products her customers typically make orders.",[],{"_key":1242,"_type":170,"children":1243,"markDefs":1248,"style":190},"k25",[1244],{"_key":1245,"_type":174,"marks":1246,"text":1247},"k24",[1219],"Finally, she added a short customer satisfaction survey at the end of every purchase. With that survey, she gathered more information on her customer's occupation, the preferred price range for clothing, occasions they use the products for, and some spaces for comments and feedback.",[],{"_key":1250,"_type":170,"children":1251,"markDefs":1256,"style":190},"k28",[1252],{"_key":1253,"_type":174,"marks":1254,"text":1255},"k27",[1219],"Mary is now ready to focus on fewer products that are in higher demand and will generate more sales.",[],{"_key":1258,"_type":154,"alternativeText":1259,"caption":1260,"height":1269,"position":1270,"url":1271,"width":1272},"k32","Strategy in understanding existing customers' trend and demands to increase sales",[1261],{"_key":1262,"_type":170,"children":1263,"markDefs":1268,"style":190},"k31",[1264],{"_key":1265,"_type":174,"marks":1266,"text":1267},"k30",[],"Understanding your customer shouldn't be complicated, it is as simple as a sketch on a piece of paper!",[],724,"center","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F4f1efe9783e86323c9cf7c3517bb9f13\u002Fincrease-sales-from-existing-customers_body_1.png",1024,{"_key":1274,"_type":170,"children":1275,"markDefs":1280,"style":1196},"k35",[1276],{"_key":1277,"_type":174,"marks":1278,"text":1279},"k34",[],"2. Maintain Relationship with Existing Customers",[],{"_key":1282,"_type":170,"children":1283,"markDefs":1288,"style":190},"k38",[1284],{"_key":1285,"_type":174,"marks":1286,"text":1287},"k37",[],"Your relationship with customers does not end after one transaction. Your customers are exposed to other appealing offers from your competitors. To increase sales from your existing customers, you want to make sure they will return for second, third and more purchases in the future.",[],{"_key":1290,"_type":170,"children":1291,"markDefs":1296,"style":190},"k41",[1292],{"_key":1293,"_type":174,"marks":1294,"text":1295},"k40",[],"For that reason, it is good to have more USP (Unique Selling Point) for your business that differentiates you from your competitors. One strategy is by providing an excellent post-purchase service despite their satisfaction with your products. This could be done with low or no cost at all.",[],{"_key":1298,"_type":170,"children":1299,"markDefs":1304,"style":190},"k44",[1300],{"_key":1301,"_type":174,"marks":1302,"text":1303},"k43",[],"Stay in contact and follow up with your existing customers, but not with meaningless direct sales offer that they will overlook. Be personal! If you have a small business, this will be your advantage as you have a smaller number of clients to manage.",[],{"_key":1306,"_type":170,"children":1307,"markDefs":1312,"style":190},"k47",[1308],{"_key":1309,"_type":174,"marks":1310,"text":1311},"k46",[1219],"With the same case, here are 2 tips you can implement from Mary's effort to maintain a relationship with her customers:",[],{"_key":1314,"_type":170,"children":1315,"level":1320,"listItem":1321,"markDefs":1322,"style":190},"k50",[1316],{"_key":1317,"_type":174,"marks":1318,"text":1319},"k49",[1219],"Just like you and me, we like special treatments on our special day. Mary sends out attractive e-mails to congratulate customers on particular occasions like New Year and Christmas and give them a special discounts on their birthdays!",1,"number",[],{"_key":1324,"_type":170,"children":1325,"level":1320,"listItem":1321,"markDefs":1330,"style":190},"k53",[1326],{"_key":1327,"_type":174,"marks":1328,"text":1329},"k52",[1219],"On top of that, keep customers updated about new products or sale items through push-notification and emails, normally once a month. You don't want to spam and annoy your customers with your great deals!",[],{"_key":1332,"_type":170,"children":1333,"markDefs":1342,"style":190},"k58",[1334,1338],{"_key":1335,"_type":174,"marks":1336,"text":1337},"k56",[1219],"\"How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.\"",{"_key":1339,"_type":174,"marks":1340,"text":1341},"k57",[]," - Tiffani Bova",[],{"_key":1344,"_type":154,"alternativeText":1345,"caption":1346,"height":1272,"position":1270,"url":1355,"width":1356},"k62","Personalised customer service to improve sales and customer retention",[1347],{"_key":1348,"_type":170,"children":1349,"markDefs":1354,"style":190},"k61",[1350],{"_key":1351,"_type":174,"marks":1352,"text":1353},"k60",[],"Placing yourself in the customer's shoes will help you better understand how you should treat your customers.",[],"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Ffe4f8bb75f2f269a858f6a503885313f\u002Fincrease-sales-from-existing-customers_body_personalised-customer-service-to-improve-sales_2.png",748,{"_key":1358,"_type":170,"children":1359,"markDefs":1364,"style":1196},"k65",[1360],{"_key":1361,"_type":174,"marks":1362,"text":1363},"k64",[],"3. Increase Sales through the Loyalty Program",[],{"_key":1366,"_type":170,"children":1367,"markDefs":1372,"style":190},"k68",[1368],{"_key":1369,"_type":174,"marks":1370,"text":1371},"k67",[],"If you have done steps 1 and 2, this means that you have gotten to know your existing customers well enough to design various programs as part of a strategy to increase sales. It may vary from bulk buys, purchase incentives, to various rewards or loyalty programs that they will be interested in.",[],{"_key":1374,"_type":170,"children":1375,"markDefs":1380,"style":190},"k71",[1376],{"_key":1377,"_type":174,"marks":1378,"text":1379},"k70",[],"For most retail businesses, loyalty programs usually involve a physical card where customers collect points each time they made a purchase. The points are then to be exchanged with a reward in the form of free items or a special discount.",[],{"_key":1382,"_type":170,"children":1383,"markDefs":1388,"style":190},"k74",[1384],{"_key":1385,"_type":174,"marks":1386,"text":1387},"k73",[],"Your small business will gain an advantage as you can create more personalized sales and loyalty programs for your customers to make them feel special. In the future, they will be more likely to return for more purchases and hence, increase more sales!",[],{"_key":1390,"_type":170,"children":1391,"markDefs":1396,"style":190},"k77",[1392],{"_key":1393,"_type":174,"marks":1394,"text":1395},"k76",[1219],"Mary's Fashion Store will give you an idea of how to develop a creative loyalty program as part of her strategy to increase sales:",[],{"_key":1398,"_type":170,"children":1399,"markDefs":1404,"style":190},"k80",[1400],{"_key":1401,"_type":174,"marks":1402,"text":1403},"k79",[1219],"After progressively increase sales from her existing customer and some of her new ones, Mary's Fashion Store starts to offer a unique loyalty program. She charges $29.90 for customers who are willing to be a member of the program. This fee is to be paid once and customers are applicable to receive all the benefits below for all year round:",[],{"_key":1406,"_type":154,"alternativeText":1407,"caption":1408,"height":1356,"position":1270,"url":1417,"width":1272},"k86","Creative loyalty programs may acquire new customers",[1409],{"_key":1410,"_type":170,"children":1411,"markDefs":1416,"style":190},"k85",[1412],{"_key":1413,"_type":174,"marks":1414,"text":1415},"k84",[],"Develop offers as creative as your business can get!\nTips: See how your competitors do it and add a bit of authenticity.",[],"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fa3d76f5bcb028093a70c416454f4b1d9\u002Fincrease-sales-from-existing-customers_body_creative-loyalty-programs-may-acquire-new_3.png",{"_key":1419,"_type":170,"children":1420,"level":1320,"listItem":1321,"markDefs":1425,"style":190},"k89",[1421],{"_key":1422,"_type":174,"marks":1423,"text":1424},"k88",[1219],"Unlimited next-day delivery (with no minimum spend)",[],{"_key":1427,"_type":170,"children":1428,"level":1320,"listItem":1321,"markDefs":1433,"style":190},"k92",[1429],{"_key":1430,"_type":174,"marks":1431,"text":1432},"k91",[1219],"Free returns",[],{"_key":1435,"_type":170,"children":1436,"level":1320,"listItem":1321,"markDefs":1441,"style":190},"k95",[1437],{"_key":1438,"_type":174,"marks":1439,"text":1440},"k94",[1219],"50% off on birthdays",[],{"_key":1443,"_type":170,"children":1444,"level":1320,"listItem":1321,"markDefs":1449,"style":190},"k98",[1445],{"_key":1446,"_type":174,"marks":1447,"text":1448},"k97",[1219],"10% off on all normal price items",[],{"_key":1451,"_type":170,"children":1452,"markDefs":1457,"style":1196},"k101",[1453],{"_key":1454,"_type":174,"marks":1455,"text":1456},"k100",[],"4. 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If your customers are satisfied, they will be the ones who acquire customers in the future for you anyway!",[1630],{"_key":1623,"_type":188,"externalUrl":1631,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fhow-to-get-customer-reviews-and-manage-your-response-for-positive-sales",{"_key":1633,"_type":170,"children":1634,"markDefs":1643,"style":190},"k179",[1635,1639],{"_key":1636,"_type":174,"marks":1637,"text":1638},"k177",[1219],"“Revolve your world around the customer and more customers will revolve around you",{"_key":1640,"_type":174,"marks":1641,"text":1642},"k178",[],".” – Heather Williams",[],{"_key":1645,"_type":170,"children":1646,"markDefs":1655,"style":190},"k184",[1647,1651],{"_key":1648,"_type":174,"marks":1649,"text":1650},"k182",[1219],"Psst, there are some relevant guides that you might need",{"_key":1652,"_type":174,"marks":1653,"text":1654},"k183",[],":",[],{"_key":1657,"_type":170,"children":1658,"level":1320,"listItem":1321,"markDefs":1665,"style":190},"k188",[1659],{"_key":1660,"_type":174,"marks":1661,"text":1664},"k187",[1662,1663],"k185","strong","The Small Business Owner’s Basic Guide to Digital Marketing",[1666],{"_key":1662,"_type":188,"externalUrl":1487,"linkType":145},{"_key":1668,"_type":170,"children":1669,"level":1320,"listItem":1321,"markDefs":1675,"style":190},"k192",[1670],{"_key":1671,"_type":174,"marks":1672,"text":1674},"k191",[1673,1663],"k189","How to Boost Online Sales with FinTech",[1676],{"_key":1673,"_type":188,"externalUrl":1677,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fhow-to-boost-online-sales-with-fintech",{"_key":1679,"_type":170,"children":1680,"level":1320,"listItem":1321,"markDefs":1686,"style":190},"k197",[1681],{"_key":1682,"_type":174,"marks":1683,"text":1685},"k196",[1684,1663],"k193","Low on Budget? 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