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Prepare your deck to about 70% readiness before trying it with friendly investors or your co-founders.",[],{"_key":1441,"_type":170,"children":1442,"markDefs":1447,"style":190},"k108",[1443],{"_key":1444,"_type":174,"marks":1445,"text":1446},"k107",[],"Allocate time to tweak your deck during your test runs or while you're making your first rounds with potential investors.",[],{"_key":1449,"_type":170,"children":1450,"markDefs":1468,"style":190},"k119",[1451,1455,1459,1464],{"_key":1452,"_type":174,"marks":1453,"text":1454},"k115",[1199],"Don't expect yourself to get it entirely right the first time.",{"_key":1456,"_type":174,"marks":1457,"text":1458},"k116",[]," Invest time and effort in creating a good initial pitch deck, but expect to",{"_key":1460,"_type":174,"marks":1461,"text":1463},"k117",[1462],"k111"," constantly improve and refine",{"_key":1465,"_type":174,"marks":1466,"text":1467},"k118",[]," your deck.",[1469],{"_key":1462,"_type":188,"externalUrl":1470,"linkType":145},"https:\u002F\u002Fwww.quora.com\u002FHow-long-did-it-take-to-build-or-compose-a-pitch-deck-for-your-startup",{"_key":1472,"_type":170,"children":1473,"markDefs":1478,"style":1187},"k122",[1474],{"_key":1475,"_type":174,"marks":1476,"text":1477},"k121",[],"Phase 1: Preparing your investor pitch deck content",[],{"_key":1480,"_type":170,"children":1481,"markDefs":1486,"style":190},"k125",[1482],{"_key":1483,"_type":174,"marks":1484,"text":1485},"k124",[],"Before starting on your pitch deck, you want to ensure you have all the materials to tell an exciting story. 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They invest in a start-up’s potential, and the best way to gauge that is with ",{"_key":1527,"_type":174,"marks":1528,"text":1530},"k143",[1529],"k139","metrics",{"_key":1532,"_type":174,"marks":1533,"text":185},"k144",[],[1535],{"_key":1529,"_type":188,"externalUrl":1536,"linkType":145},"\u002Fblog\u002Fbusiness-metrics-glossary",{"_key":1538,"_type":170,"children":1539,"markDefs":1544,"style":190},"k149",[1540],{"_key":1541,"_type":174,"marks":1542,"text":1543},"k148",[],"Ideally, you’ll fundraise when your business is snowballing. Find data points that will get your investors excited about your business.",[],{"_key":1546,"_type":170,"children":1547,"markDefs":1552,"style":190},"k152",[1548],{"_key":1549,"_type":174,"marks":1550,"text":1551},"k151",[],"• Growth rates",[],{"_key":1554,"_type":170,"children":1555,"markDefs":1560,"style":190},"k155",[1556],{"_key":1557,"_type":174,"marks":1558,"text":1559},"k154",[],"• Revenue numbers",[],{"_key":1562,"_type":170,"children":1563,"markDefs":1568,"style":190},"k158",[1564],{"_key":1565,"_type":174,"marks":1566,"text":1567},"k157",[],"• Customer testimonials (even better if they are market leaders in your customer segment. If you’re raising a pre-seed or seed round, show early feedback from your initial customers).",[],{"_key":1570,"_type":170,"children":1571,"markDefs":1576,"style":190},"k161",[1572],{"_key":1573,"_type":174,"marks":1574,"text":1575},"k160",[],"• Achievements: Did you launch an essential product or surpass a certain amount of traction?",[],{"_key":1578,"_type":170,"children":1579,"markDefs":1584,"style":1253},"k164",[1580],{"_key":1581,"_type":174,"marks":1582,"text":1583},"k163",[],"Know what you want from investors and what you’re planning to use the money for",[],{"_key":1586,"_type":170,"children":1587,"markDefs":1601,"style":190},"k172",[1588,1592,1597],{"_key":1589,"_type":174,"marks":1590,"text":1591},"k169",[],"The goal of a pitch deck is to raise funds, so be clear about ",{"_key":1593,"_type":174,"marks":1594,"text":1596},"k170",[1595],"k166","how much you need",{"_key":1598,"_type":174,"marks":1599,"text":1600},"k171",[]," and what you’re going to use it for. Investors don’t only want to know how your business is performing now. They're even more interested in your possibilities with extra funding.",[1602],{"_key":1595,"_type":188,"externalUrl":1603,"linkType":145},"\u002Fblog\u002Fhow-much-startup-funds-to-raise",{"_key":1605,"_type":170,"children":1606,"markDefs":1611,"style":190},"k175",[1607],{"_key":1608,"_type":174,"marks":1609,"text":1610},"k174",[1199],"Here are three ways to figure out how much you should ask:",[],{"_key":1613,"_type":170,"children":1614,"markDefs":1619,"style":190},"k178",[1615],{"_key":1616,"_type":174,"marks":1617,"text":1618},"k177",[],"1. Look at your monthly burn rate.",[],{"_key":1621,"_type":170,"children":1622,"markDefs":1627,"style":190},"k181",[1623],{"_key":1624,"_type":174,"marks":1625,"text":1626},"k180",[],"2. 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They do, however, recall a compelling story with critical characters, drama and emotion. Use the materials you’ve prepared to weave storytelling elements into your pitch.",[],{"_key":1671,"_type":170,"children":1672,"markDefs":1685,"style":190},"k207",[1673,1677,1682],{"_key":1674,"_type":174,"marks":1675,"text":1676},"k204",[],"It also helps your potential investor if you give them a plot they can recognise with",{"_key":1678,"_type":174,"marks":1679,"text":1681},"k205",[1680],"k201"," moments of tension and release",{"_key":1683,"_type":174,"marks":1684,"text":185},"k206",[],[1686],{"_key":1680,"_type":188,"externalUrl":1687,"linkType":145},"https:\u002F\u002Fmedium.com\u002Fswlh\u002Fthe-best-startup-pitches-are-great-stories-ecae589c6c9b",{"_key":1689,"_type":170,"children":1690,"markDefs":1695,"style":1187},"k210",[1691],{"_key":1692,"_type":174,"marks":1693,"text":1694},"k209",[],"How do you incorporate storytelling elements into your pitch deck?",[],{"_key":1697,"_type":170,"children":1698,"markDefs":1703,"style":1253},"k213",[1699],{"_key":1700,"_type":174,"marks":1701,"text":1702},"k212",[],"Method 1: The hero’s journey",[],{"_key":1705,"_type":170,"children":1706,"markDefs":1720,"style":190},"k222",[1707,1711,1716],{"_key":1708,"_type":174,"marks":1709,"text":1710},"k219",[],"The hero’s journey is a classic storytelling framework powering countless films and novels, but it’s also a tried-and-tested method for your start-up pitch. There are three main elements to a",{"_key":1712,"_type":174,"marks":1713,"text":1715},"k220",[1714],"k215"," hero’s journey",{"_key":1717,"_type":174,"marks":1718,"text":1719},"k221",[],":",[1721],{"_key":1714,"_type":188,"externalUrl":1722,"linkType":145},"https:\u002F\u002Fwww.skillshare.com\u002Fblog\u002Fthe-heros-journey-stages-and-structure\u002F#:~:text=According%20to%20Campbell%2C%20there%20are,and%20prepare%20for%20their%20journey.",{"_key":1724,"_type":170,"children":1725,"markDefs":1734,"style":190},"k227",[1726,1730],{"_key":1727,"_type":174,"marks":1728,"text":1729},"k225",[1199],"1. Identify the problem (Departure): ",{"_key":1731,"_type":174,"marks":1732,"text":1733},"k226",[],"Why is the problem a problem? 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This should answer questions about your balance sheet, revenue, time to break even, expenses and burn rate. Expect questions on your revenue projections and whether your costs are appropriate. Investors are particularly interested in this slide. It gives them an idea of how much ROI to expect if they invest in your company, and it explains the sum you’re asking for.",[2155],{"_key":2148,"_type":188,"externalUrl":2156,"linkType":145},"https:\u002F\u002Fwww.basetemplates.com\u002Fpitch-deck-slides\u002Ffinancials-slide",{"_key":2158,"_type":170,"children":2159,"markDefs":2168,"style":190},"k408",[2160,2164],{"_key":2161,"_type":174,"marks":2162,"text":2163},"k406",[1199],"Slide 13:",{"_key":2165,"_type":174,"marks":2166,"text":2167},"k407",[]," How do you plan to use your funds? 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This section will expand as you start pitching and investors develop new doubts and questions.",[],{"_key":2294,"_type":170,"children":2295,"markDefs":2300,"style":1253},"k463",[2296],{"_key":2297,"_type":174,"marks":2298,"text":2299},"k462",[],"2. Design",[],{"_key":2302,"_type":170,"children":2303,"markDefs":2308,"style":190},"k466",[2304],{"_key":2305,"_type":174,"marks":2306,"text":2307},"k465",[],"Your pitch deck should support your pitch and not distract people from it. Remember, investors see multiple pitches per day, so you need to capture their attention firmly and keep hold of it for the entire length of your pitch.",[],{"_key":2310,"_type":170,"children":2311,"markDefs":2316,"style":190},"k469",[2312],{"_key":2313,"_type":174,"marks":2314,"text":2315},"k468",[],"Keep your designs simple, your text legible and your point obvious.",[],{"_key":2318,"_type":170,"children":2319,"markDefs":2324,"style":190},"k472",[2320],{"_key":2321,"_type":174,"marks":2322,"text":2323},"k471",[],"1.     One idea per slide. Investors should understand each one at a glance, including charts.",[],{"_key":2326,"_type":170,"children":2327,"markDefs":2332,"style":190},"k475",[2328],{"_key":2329,"_type":174,"marks":2330,"text":2331},"k474",[],"2.    Use the first few slides to hook the investor and make them want to learn more. Excellent business traction numbers are a great way to do this.",[],{"_key":2334,"_type":170,"children":2335,"markDefs":2340,"style":190},"k478",[2336],{"_key":2337,"_type":174,"marks":2338,"text":2339},"k477",[],"3.    Make sure photos have a title and caption.",[],{"_key":2342,"_type":170,"children":2343,"markDefs":2357,"style":190},"k486",[2344,2348,2353],{"_key":2345,"_type":174,"marks":2346,"text":2347},"k483",[],"4.    Use",{"_key":2349,"_type":174,"marks":2350,"text":2352},"k484",[2351],"k480"," large fonts and bold text with high contrast",{"_key":2354,"_type":174,"marks":2355,"text":2356},"k485",[],", so your slides are legible from a distance. Use 32-44 point fonts for headers and no font smaller than 30 points for body text or bullet points.",[2358],{"_key":2351,"_type":188,"externalUrl":2359,"linkType":145},"https:\u002F\u002Fwww.ycombinator.com\u002Flibrary\u002F4T-how-to-design-a-better-pitch-deck",{"_key":2361,"_type":170,"children":2362,"markDefs":2367,"style":190},"k489",[2363],{"_key":2364,"_type":174,"marks":2365,"text":2366},"k488",[],"5.    Avoid excessive text.",[],{"_key":2369,"_type":170,"children":2370,"markDefs":2375,"style":190},"k492",[2371],{"_key":2372,"_type":174,"marks":2373,"text":2374},"k491",[],"6.    Avoid using screenshots of your product in your slides. Instead, simplify your product and make it evident in your slides.",[],{"_key":2377,"_type":170,"children":2378,"markDefs":2383,"style":190},"k495",[2379],{"_key":2380,"_type":174,"marks":2381,"text":2382},"k494",[],"7.    Use line charts to indicate growth.",[],{"_key":2385,"_type":170,"children":2386,"markDefs":2391,"style":190},"k498",[2387],{"_key":2388,"_type":174,"marks":2389,"text":2390},"k497",[],"8.    Keep your cover and closing slides similar in design for consistency.",[],{"_key":2393,"_type":170,"children":2394,"markDefs":2399,"style":190},"k502",[2395],{"_key":2396,"_type":174,"marks":2397,"text":2398},"k501",[],"9.    Headers for all slides should be in the exact same location, font and size. Copy and paste your title throughout your entire deck for consistency.",[],{"_key":2401,"_type":170,"children":2402,"markDefs":2407,"style":1253},"k505",[2403],{"_key":2404,"_type":174,"marks":2405,"text":2406},"k504",[],"Refining your pitch and presentation deck",[],{"_key":2409,"_type":170,"children":2410,"markDefs":2415,"style":2257},"k508",[2411],{"_key":2412,"_type":174,"marks":2413,"text":2414},"k507",[],"1. Use a proven pitch deck template",[],{"_key":2417,"_type":170,"children":2418,"markDefs":2423,"style":190},"k511",[2419],{"_key":2420,"_type":174,"marks":2421,"text":2422},"k510",[],"There are hundreds of fantastic pitch decks out there for you to repurpose and reuse.",[],{"_key":2425,"_type":170,"children":2426,"markDefs":2431,"style":190},"k514",[2427],{"_key":2428,"_type":174,"marks":2429,"text":2430},"k513",[],"You don't need to reinvent the wheel or be overly creative. Start with a template with a clear structure and customise it with your data, branding and unique style.",[],{"_key":2433,"_type":170,"children":2434,"markDefs":2439,"style":2257},"k517",[2435],{"_key":2436,"_type":174,"marks":2437,"text":2438},"k516",[],"2. Hire help or use your in-house team",[],{"_key":2441,"_type":170,"children":2442,"markDefs":2447,"style":190},"k520",[2443],{"_key":2444,"_type":174,"marks":2445,"text":2446},"k519",[],"Work with your in-house team to create your deck. If you don’t have a designer and a copywriter to help you with design and writing, you could either work closely with a freelance talent or hire a consultancy firm that specialises in creating materials for fundraising.",[],{"_key":2449,"_type":170,"children":2450,"markDefs":2455,"style":190},"k524",[2451],{"_key":2452,"_type":174,"marks":2453,"text":2454},"k523",[],"Either way, get involved with the messaging and design. 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Sending your pitch deck to investors",[],{"_key":2554,"_type":170,"children":2555,"markDefs":2560,"style":190},"k564",[2556],{"_key":2557,"_type":174,"marks":2558,"text":2559},"k563",[],"Here are some logistical tips to ensure your investors see your pitch deck in the best possible light:",[],{"_key":2562,"_type":170,"children":2563,"markDefs":2572,"style":190},"k569",[2564,2568],{"_key":2565,"_type":174,"marks":2566,"text":2567},"k567",[1199],"• Send your pitch deck in PDF format to prospective investors ahead of a meeting",{"_key":2569,"_type":174,"marks":2570,"text":2571},"k568",[],". Make this frictionless. Avoid sending a Dropbox or Google Drive link. 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Copyright (c) by ",{"_key":2597,"_type":174,"marks":2598,"text":2599},"k581",[1199],"(COMPANY NAME)",{"_key":2601,"_type":174,"marks":2602,"text":2603},"k582",[]," All Rights Reserved.”",[],{"_key":2606,"_type":170,"children":2607,"markDefs":2612,"style":1253},"k586",[2608],{"_key":2609,"_type":174,"marks":2610,"text":2611},"k585",[],"2. Two more types of pitch decks to prepare alongside your main deck",[],{"_key":2614,"_type":170,"children":2615,"markDefs":2620,"style":190},"k590",[2616],{"_key":2617,"_type":174,"marks":2618,"text":2619},"k589",[],"While your full investor deck should include all the information above, you may also need shorter deck variants for different purposes.",[],{"_key":2622,"_type":170,"children":2623,"markDefs":2632,"style":190},"k595",[2624,2628],{"_key":2625,"_type":174,"marks":2626,"text":2627},"k593",[1199],"1. 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But remember to keep updating your deck as you go.",[],{"slug":1148,"title":1149},{"_type":154,"alternativeText":2671,"height":2672,"url":2673,"width":1057},"How To Write A Solid Investor Pitch Deck For Your Start-up",631,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fe36a25631d1b344791475a7af8ee379c\u002Fpitch-deck-for-start-ups_cover.webp",[2675],{"_key":2676,"_type":170,"children":2677,"markDefs":2681,"style":190},"k0",[2678],{"_key":1183,"_type":174,"marks":2679,"text":2680},[],"Stuck on preparing your start-up pitch deck for an upcoming presentation? Our simple guide to creating a winning start-up pitch deck to persuade your investors is here to help you.",[],[2683,2690,2697,2703,2709,2716,2723],{"_key":2684,"_type":170,"children":2685,"markDefs":2689,"style":190},"k3",[2686],{"_key":1180,"_type":174,"marks":2687,"text":2688},[],"Pitch decks are an essential part of the start-up funding process.",[],{"_key":1208,"_type":170,"children":2691,"markDefs":2696,"style":190},[2692],{"_key":2693,"_type":174,"marks":2694,"text":2695},"k6",[],"Get them right, and you’ll save yourself a lot of time and trouble. But mess it up, and you miss out on millions of start-up funding.",[],{"_key":1196,"_type":170,"children":2698,"markDefs":2702,"style":190},[2699],{"_key":1192,"_type":174,"marks":2700,"text":2701},[],"To increase your chances of success, we’ll introduce you to the three phases of implementing the perfect pitch deck.",[],{"_key":1211,"_type":170,"children":2704,"markDefs":2708,"style":190},[2705],{"_key":1206,"_type":174,"marks":2706,"text":2707},[],"• Phase 1: Prepare your content",[],{"_key":1228,"_type":170,"children":2710,"markDefs":2715,"style":190},[2711],{"_key":2712,"_type":174,"marks":2713,"text":2714},"k16",[],"• Phase 2: Create your investor pitch deck",[],{"_key":1222,"_type":170,"children":2717,"markDefs":2722,"style":190},[2718],{"_key":2719,"_type":174,"marks":2720,"text":2721},"k19",[],"• Phase 3: Use your pitch deck successfully",[],{"_key":2724,"_type":170,"children":2725,"markDefs":2729,"style":190},"k24",[2726],{"_key":1219,"_type":174,"marks":2727,"text":2728},[],"As a bonus, we've included links to templates, examples of successful pitch decks and tips on getting the perfect pitch deck structure and design for your investors.",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":2680,"metaTitle":2671,"socialShareImageUrl":2732},{"_type":154,"alternativeText":2671,"height":2672,"url":2673,"width":1057},"pitch-deck-for-start-ups",1790926629204]