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Search engines want to deliver the most relevant and credible results to users, so you need to make sure ",{"_key":1460,"_type":174,"marks":1461,"text":1462},"k108",[1445],"your ",{"_key":1464,"_type":174,"marks":1465,"text":1466},"k109",[],"website beats out competing sites for the keywords that are important for your business growth.",[],{"_key":1469,"_type":170,"children":1470,"markDefs":1475,"style":1476},"k113",[1471],{"_key":1472,"_type":174,"marks":1473,"text":1474},"k112",[],"Emphasising Relevant Keywords",[],"h4",{"_key":1478,"_type":170,"children":1479,"markDefs":1484,"style":190},"k116",[1480],{"_key":1481,"_type":174,"marks":1482,"text":1483},"k115",[],"In order for your website to rank in organic search results, you need to provide both search engines and users with the most relevant content for the keyword. For instance, if you want to be listed in the top positions for the “e commerce financing” search, your page should provide information about your service offerings, and mention the keyword multiple times where appropriate.",[],{"_key":1486,"_type":170,"children":1487,"markDefs":1492,"style":190},"k119",[1488],{"_key":1489,"_type":174,"marks":1490,"text":1491},"k118",[],"Another idea is to publish a relevant blog post: for example, comparing and ranking the best \"e commerce financing\" options available in Singapore, and explaining what makes yours the best. On top of that, you should make it easier for search engines to know that you are offering relevant content by putting the keyword in relevant parts of your website, such as the title tag, slug, meta description, sub-headings and others. This is referred to as on-page SEO.",[],{"_key":1494,"_type":154,"caption":1495,"height":1504,"position":1227,"url":1505,"width":1229},"k123",[1496],{"_key":1497,"_type":170,"children":1498,"markDefs":1503,"style":190},"k122",[1499],{"_key":1500,"_type":174,"marks":1501,"text":1502},"k121",[],"On-page SEO: The keyword should appear in the title, slug, and meta description",[],579,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F2fad5acf791cb309d1e8639509e98845\u002Fthe-small-business-owners-basic-guide-to-digital_body_3.png",{"_key":1507,"_type":170,"children":1508,"markDefs":1513,"style":1476},"k126",[1509],{"_key":1510,"_type":174,"marks":1511,"text":1512},"k125",[],"Backlinks",[],{"_key":1515,"_type":170,"children":1516,"markDefs":1521,"style":190},"k129",[1517],{"_key":1518,"_type":174,"marks":1519,"text":1520},"k128",[],"Another consideration small business owners should make for their digital marketing strategy is off-page SEO. This helps validate the credibility of your website, by having other credible websites “recommend” your website in the form of backlinks. Let's take our “e commerce financing” example: you have a higher chance of appearing on top of the organic search results if there are many news media platforms or review sites (themselves with good authority) putting up links on their websites to yours.",[],{"_key":1523,"_type":170,"children":1524,"markDefs":1529,"style":1197},"k132",[1525],{"_key":1526,"_type":174,"marks":1527,"text":1528},"k131",[],"b. Social Media",[],{"_key":1531,"_type":170,"children":1532,"markDefs":1545,"style":190},"k139",[1533,1537,1541],{"_key":1534,"_type":174,"marks":1535,"text":1536},"k136",[],"Of course, paid social media ads are useful, but there are ways you can get eye traffic to your business ",{"_key":1538,"_type":174,"marks":1539,"text":1540},"k137",[1445],"without",{"_key":1542,"_type":174,"marks":1543,"text":1544},"k138",[]," breaking the bank. Creating a Facebook or Instagram page for your small business is entirely free of charge, and can be an important customer touch-point to introduce, publicise and post updates about the product or service you're marketing online.",[],{"_key":1547,"_type":170,"children":1548,"markDefs":1553,"style":190},"k142",[1549],{"_key":1550,"_type":174,"marks":1551,"text":1552},"k141",[],"Social media marketing campaigns lend themselves particularly well to B2C offerings that can be introduced in a fun, interesting and unexpected way. Humour's your best friend in making your posts stick, and converting viewers to followers, and eventually to paying customers.",[],{"_key":1555,"_type":170,"children":1556,"markDefs":1561,"style":190},"k145",[1557],{"_key":1558,"_type":174,"marks":1559,"text":1560},"k144",[],"For B2B companies, social media can be harnessed to introduce a personal and light-hearted touch to your business— for instance, by introducing your employees, or posting a glimpse of \"a day in the life.\" This allows viewers to put a face to the name of your company, and cultivates that human connection integral to business-to-business relationships. The beauty of digital marketing is that it's a free and casual avenue for growing trust, credibility, and top-of-mind presence for small businesses.",[],{"_key":1563,"_type":154,"caption":1564,"height":1573,"position":1227,"url":1574,"width":1575},"k149",[1565],{"_key":1566,"_type":170,"children":1567,"markDefs":1572,"style":190},"k148",[1568],{"_key":1569,"_type":174,"marks":1570,"text":1571},"k147",[],"An InstaStory is the perfect medium for delivering a short, impactful snapshot.",[],839,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F9e28ea25164d24e1f9a9602de1dcd85d\u002Fthe-small-business-owners-basic-guide-to-digital_body_4.png",489,{"_key":1577,"_type":170,"children":1578,"markDefs":1583,"style":1187},"k152",[1579],{"_key":1580,"_type":174,"marks":1581,"text":1582},"k151",[],"Kickstart your Campaign",[],{"_key":1585,"_type":170,"children":1586,"markDefs":1591,"style":190},"k155",[1587],{"_key":1588,"_type":174,"marks":1589,"text":1590},"k154",[],"But realistically, not all SMEs can afford to devote the necessary time and resources to SEO or social media; you might not have the expertise or manpower at present to hire a content marketing specialist either. While SEM and social media ads are shortcuts to getting your small business in front of potential customers through digital marketing channels, that's only if you have the budget to fund it.",[],{"_key":1593,"_type":170,"children":1594,"markDefs":1608,"style":190},"k163",[1595,1599,1604],{"_key":1596,"_type":174,"marks":1597,"text":1598},"k160",[],"Here's where ",{"_key":1600,"_type":174,"marks":1601,"text":1603},"k161",[1602],"k157","Aspire ",{"_key":1605,"_type":174,"marks":1606,"text":1607},"k162",[],"comes in. If you'd like to access funding to scale up your digital marketing efforts or hire marketing manpower, we're here for you. We know the entrepreneurship journey can be both tough and rewarding; that's why we specialise in providing startups and small businesses with the funds they need.",[1609],{"_key":1602,"_type":188,"externalUrl":1610,"linkType":145},"https:\u002F\u002Faspireapp.com\u002F",{"_key":1612,"_type":170,"children":1613,"markDefs":1618,"style":190},"k166",[1614],{"_key":1615,"_type":174,"marks":1616,"text":1617},"k165",[],"Of course, we've only covered some basic channels of digital marketing. There are still display ads, email marketing, influencer marketing... the list goes on! However, mastering these basics should be enough to kickstart your digital marketing campaign, and get off to a head-start in your small business journey.",[],{"_key":1620,"_type":170,"children":1621,"markDefs":1626,"style":190},"k178",[1622],{"_key":1623,"_type":174,"marks":1624,"text":1625},"k176",[1445],"Psst... you might also be interested in:",[],{"_key":1628,"_type":170,"children":1629,"markDefs":1635,"style":190},"k179",[1630],{"_key":1631,"_type":174,"marks":1632,"text":1634},"k177",[1633,1194],"k170","Top 20 Digital Marketing Agency in Singapore",[1636],{"_key":1633,"_type":188,"externalUrl":1637,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Ftop-20-digital-marketing-agency-in-singapore",{"_key":1639,"_type":170,"children":1640,"markDefs":1646,"style":190},"k183",[1641],{"_key":1642,"_type":174,"marks":1643,"text":1645},"k182",[1644,1194],"k180","Low-budget Marketing Ideas for Your Small Business",[1647],{"_key":1644,"_type":188,"externalUrl":1648,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Flow-budget-marketing-ideas-for-your-small-business",{"slug":1148,"title":1149},{"_type":154,"alternativeText":1651,"height":1652,"url":1653,"width":1654},"The Small Business Owner's Basic Guide to Digital Marketing",1500,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F52e58b822c6783e0ef0ef152e646842d\u002Fthe-small-business-owners-basic-guide-to-digital-marketing_cover.jpeg",2250,[1656],{"_key":1657,"_type":170,"children":1658,"markDefs":1662,"style":190},"k0",[1659],{"_key":1183,"_type":174,"marks":1660,"text":1661},[],"SEM, SEO, and Social Media: These are the digital marketing basics every small business owner needs to kickstart their campaign.",[],[1664,1686,1692,1699],{"_key":1207,"_type":170,"children":1665,"markDefs":1683,"style":190},[1666,1670,1673,1676,1680],{"_key":1667,"_type":174,"marks":1668,"text":1669},"k6",[],"Digital marketing is more important in the small business owner's arsenal than ever before. It's hardly surprising news, considering that ",{"_key":1202,"_type":174,"marks":1671,"text":1672},[1183],"more than half of the world's population is online.",{"_key":1199,"_type":174,"marks":1674,"text":1675},[]," That means 3.8 billion people are now a potential target audience for your business offering— ",{"_key":1677,"_type":174,"marks":1678,"text":1679},"k9",[1445],"and",{"_key":1210,"_type":174,"marks":1681,"text":1682},[]," its online marketing campaign.",[1684],{"_key":1183,"_type":188,"externalUrl":1685,"linkType":145},"https:\u002F\u002F9to5mac.com\u002F2019\u002F06\u002F11\u002Fmary-meeker-internet-trends-2019\u002F",{"_key":1219,"_type":170,"children":1687,"markDefs":1691,"style":190},[1688],{"_key":1222,"_type":174,"marks":1689,"text":1690},[],"The downside? With more information available on the internet, customers' purchase decisions have become more complex as well. Buyers now refer to multiple sources, both online and offline, to make up their minds about a product or service.",[],{"_key":1240,"_type":170,"children":1693,"markDefs":1698,"style":190},[1694],{"_key":1695,"_type":174,"marks":1696,"text":1697},"k16",[],"That's why small business owners need to be proficient in the fundamentals of digital marketing. Enter your entrepreneurship journey armed with an understanding of the online marketing basics. Capitalising on these channel strategies will help you grow your company and your revenue, no matter your size or industry.",[],{"_key":1249,"_type":170,"children":1700,"markDefs":1705,"style":190},[1701],{"_key":1702,"_type":174,"marks":1703,"text":1704},"k19",[],"3.8 billion pairs of eyes are now trained on online channels, so that's where you should be marketing your business.",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1661,"metaTitle":1651,"socialShareImageUrl":1708},{"_type":154,"alternativeText":1651,"height":1652,"url":1653,"width":1654},"the-small-business-owners-basic-guide-to-digital-marketing",1790926617774]