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Don’t copy your competitors",[],{"_key":1339,"_type":170,"children":1340,"markDefs":1345,"style":190},"k67",[1341],{"_key":1342,"_type":174,"marks":1343,"text":1344},"k66",[],"While it’s completely acceptable to derive inspiration from other businesses, copying the names of your competitors or choosing one that’s similar to theirs is a huge ‘no’.",[],{"_key":1347,"_type":170,"children":1348,"markDefs":1353,"style":190},"k70",[1349],{"_key":1350,"_type":174,"marks":1351,"text":1352},"k69",[],"This can make you appear unoriginal to your target audience and even confuse your brand with your competition as well.",[],{"_key":1355,"_type":170,"children":1356,"markDefs":1361,"style":1221},"k74",[1357],{"_key":1358,"_type":174,"marks":1359,"text":1360},"k73",[],"5. Consider getting feedback from your peers",[],{"_key":1363,"_type":170,"children":1364,"markDefs":1369,"style":190},"k77",[1365],{"_key":1366,"_type":174,"marks":1367,"text":1368},"k76",[],"A little feedback won’t hurt anybody. Come up with a shortlist of at least 5 names and run them by your family members, close friends, and even trusted colleagues. 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",{"_key":1436,"_type":174,"marks":1437,"text":1438},"k109",[],"These names include those that are:",[1440,1442],{"_key":1424,"_type":188,"externalUrl":1441,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fhow-to-find-your-companys-ssic-code-on-acra-bizfile",{"_key":1433,"_type":188,"externalUrl":1443,"linkType":145},"https:\u002F\u002Fsso.agc.gov.sg\u002FAct\u002FBNRA2014?ProvIds=P12-.#pr17-",{"_key":1445,"_type":170,"children":1446,"level":1451,"listItem":1452,"markDefs":1453,"style":190},"k113",[1447],{"_key":1448,"_type":174,"marks":1449,"text":1450},"k112",[],"Undesirable — containing obscene or religious quotes or references",1,"bullet",[],{"_key":1455,"_type":170,"children":1456,"level":1451,"listItem":1452,"markDefs":1461,"style":190},"k116",[1457],{"_key":1458,"_type":174,"marks":1459,"text":1460},"k115",[],"Prohibited by order of the Minister of Finance — only the word “Temasek” is not accepted for registration at the moment",[],{"_key":1463,"_type":170,"children":1464,"markDefs":1469,"style":190},"k119",[1465],{"_key":1466,"_type":174,"marks":1467,"text":1468},"k118",[],"Ensure that you adhere to the requirements above to save yourself from potential trouble. As long as your chosen brand name does not violate any of the following restrictions, then you’re good to go.",[],{"_key":1471,"_type":170,"children":1472,"markDefs":1477,"style":1221},"k123",[1473],{"_key":1474,"_type":174,"marks":1475,"text":1476},"k122",[],"2. Check for similar company names",[],{"_key":1479,"_type":170,"children":1480,"markDefs":1485,"style":190},"k126",[1481],{"_key":1482,"_type":174,"marks":1483,"text":1484},"k125",[],"Compared to other countries that are slightly more lenient when it comes to the naming process, no two companies can bear the same brand name in Singapore. If you find an existing company with your desired brand name, then better luck next time.",[],{"_key":1487,"_type":170,"children":1488,"markDefs":1502,"style":190},"k134",[1489,1493,1498],{"_key":1490,"_type":174,"marks":1491,"text":1492},"k131",[],"Adding generic business jargon such as ‘corporation’ or ",{"_key":1494,"_type":174,"marks":1495,"text":1497},"k132",[1496],"k128","business structure indicators",{"_key":1499,"_type":174,"marks":1500,"text":1501},"k133",[]," like ‘Private Limited’ in your company name won’t distinguish you from the existing one. Instead, try looking for a better word or more unique combinations.",[1503],{"_key":1496,"_type":188,"externalUrl":1504,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fsole-proprietorship-vs-private-limited-pte-ltd-company-the-differences",{"_key":1506,"_type":170,"children":1507,"markDefs":1517,"style":190},"k140",[1508,1512],{"_key":1509,"_type":174,"marks":1510,"text":1511},"k138",[],"Check to see if the brand name of your choice has already been registered or reserved on the ",{"_key":1513,"_type":174,"marks":1514,"text":1516},"k139",[1515],"k136","ACRA website.",[1518],{"_key":1515,"_type":188,"externalUrl":1519,"linkType":145},"https:\u002F\u002Fwww.tis.bizfile.gov.sg\u002Fngbtisinternet\u002Ffaces\u002Foracle\u002Fwebcenter\u002Fportalapp\u002Fpages\u002FTransactionMain.jspx?_afrWindowId=null&selectedETransId=dirSearch&_adf.ctrl-state=r7fma8hw_4",{"_key":1521,"_type":170,"children":1522,"markDefs":1527,"style":1221},"k147",[1523],{"_key":1524,"_type":174,"marks":1525,"text":1526},"k146",[],"3. Your company’s legal name can be different from its trading name",[],{"_key":1529,"_type":170,"children":1530,"markDefs":1535,"style":190},"k150",[1531],{"_key":1532,"_type":174,"marks":1533,"text":1534},"k149",[],"In Singapore, companies are allowed to have different legal and trading names. In its simplest form, your company’s trade is the informal version of your legal name and is frequently used in advertising.",[],{"_key":1537,"_type":170,"children":1538,"markDefs":1552,"style":190},"k158",[1539,1543,1548],{"_key":1540,"_type":174,"marks":1541,"text":1542},"k155",[],"To give you an illustration, we don’t go around saying we want to grab a bite at ‘McDonald’s Corporation’. Instead, we simply refer to it as ‘McDonald’s’. You’ll rarely see a company’s legal name being used to market ",{"_key":1544,"_type":174,"marks":1545,"text":1547},"k156",[1546],"k152","products and services",{"_key":1549,"_type":174,"marks":1550,"text":1551},"k157",[]," as it is not the most consumer-friendly.",[1553],{"_key":1546,"_type":188,"externalUrl":1554,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fstepwise-guide-to-register-your-business-for-gst",{"_key":1556,"_type":170,"children":1557,"markDefs":1562,"style":190},"k161",[1558],{"_key":1559,"_type":174,"marks":1560,"text":1561},"k160",[],"All you need to do is ensure that your chosen name doesn’t have any trademark or copyright issues, and you’re all set.",[],{"_key":1564,"_type":170,"children":1565,"markDefs":1570,"style":1221},"k165",[1566],{"_key":1567,"_type":174,"marks":1568,"text":1569},"k164",[],"4. Avoid using generic words",[],{"_key":1572,"_type":170,"children":1573,"markDefs":1578,"style":190},"k168",[1574],{"_key":1575,"_type":174,"marks":1576,"text":1577},"k167",[],"If you want your brand name application to be approved quickly, then you might want to steer clear of generic words. This includes terms like “bank”, “school”, “finance”, “education”, and the likes.",[],{"_key":1580,"_type":170,"children":1581,"markDefs":1586,"style":190},"k171",[1582],{"_key":1583,"_type":174,"marks":1584,"text":1585},"k170",[],"Generally, businesses in these sectors are regulated by additional agencies besides ACRA and your application will need to undergo further review before approval. This process can take up to several weeks, depending on the nature of the business.",[],{"_key":1588,"_type":170,"children":1589,"markDefs":1594,"style":1188},"k175",[1590],{"_key":1591,"_type":174,"marks":1592,"text":1593},"k174",[1185],"How to register your business name?",[],{"_key":1596,"_type":154,"caption":1597,"height":1210,"position":1211,"url":1614,"width":158},"k184",[1598],{"_key":1599,"_type":170,"children":1600,"markDefs":1612,"style":190},"k183",[1601,1604,1609],{"_key":1602,"_type":174,"marks":1603,"text":1198},"k180",[],{"_key":1605,"_type":174,"marks":1606,"text":1608},"k181",[1607],"k177","https:\u002F\u002Fwww.pexels.com\u002Fphoto\u002Fcomputer-desk-hand-laptop-374631\u002F",{"_key":1610,"_type":174,"marks":1611,"text":1207},"k182",[],[1613],{"_key":1607,"_type":188,"externalUrl":1608,"linkType":145},"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fe66701bd386c7818a805ce9d9a66cfd0\u002Ftips-on-how-to-choose-the-right-brand_body_tips-on-how-to-choose-the_3.png",{"_key":1616,"_type":170,"children":1617,"markDefs":1622,"style":1221},"k188",[1618],{"_key":1619,"_type":174,"marks":1620,"text":1621},"k187",[],"Secure your name on ACRA",[],{"_key":1624,"_type":170,"children":1625,"markDefs":1635,"style":190},"k194",[1626,1630],{"_key":1627,"_type":174,"marks":1628,"text":1629},"k192",[],"To finally secure your company name, all that’s left to do is register your business. While entrepreneurs have the option to complete this step on their own, try doing it through ",{"_key":1631,"_type":174,"marks":1632,"text":1634},"k193",[1633],"k190","Aspire Kickstart.",[1636],{"_key":1633,"_type":188,"externalUrl":1637,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fcompany-incorporation-singapore",{"_key":1639,"_type":170,"children":1640,"markDefs":1654,"style":190},"k202",[1641,1645,1650],{"_key":1642,"_type":174,"marks":1643,"text":1644},"k199",[],"Our ",{"_key":1646,"_type":174,"marks":1647,"text":1649},"k200",[1648],"k196","incorporation",{"_key":1651,"_type":174,"marks":1652,"text":1653},"k201",[]," packages cater to both local and foreign directors and cover everything from company registration with ACRA to unlimited access to corporate secretarial services for an entire year. On top of that, it is also much cheaper than doing it yourself through ACRA.",[1655],{"_key":1648,"_type":188,"externalUrl":1656,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fcompany-incorporation-in-singapore",{"_key":1658,"_type":170,"children":1659,"markDefs":1664,"style":1221},"k206",[1660],{"_key":1661,"_type":174,"marks":1662,"text":1663},"k205",[],"Buy a domain",[],{"_key":1666,"_type":170,"children":1667,"markDefs":1672,"style":190},"k209",[1668],{"_key":1669,"_type":174,"marks":1670,"text":1671},"k208",[],"Once you’ve gotten that done and dusted, how about taking it one step further by establishing your digital presence with your own website? Try building your page with the help of free website builders that come with a vast range of ready-made templates for you to explore and choose from.",[],{"_key":1674,"_type":170,"children":1675,"markDefs":1689,"style":190},"k217",[1676,1680,1685],{"_key":1677,"_type":174,"marks":1678,"text":1679},"k214",[],"To get you started, we are offering ",{"_key":1681,"_type":174,"marks":1682,"text":1684},"k215",[1683],"k211","33% off all GoDaddy products",{"_key":1686,"_type":174,"marks":1687,"text":1688},"k216",[]," exclusively to Aspire customers as part of our comprehensive Rewards Program. From buying domain names to email marketing, you’ll have everything you need to manage your online presence all in one place.",[1690],{"_key":1683,"_type":188,"externalUrl":1691,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Frewards\u002Fgodaddy",{"_key":1693,"_type":170,"children":1694,"markDefs":1699,"style":190},"k220",[1695],{"_key":1696,"_type":174,"marks":1697,"text":1698},"k219",[],"Want to unlock more rewards to grow your business? All you have to do is open a free account with us today.",[],{"slug":1649,"title":1701},"Incorporation",{"_type":154,"alternativeText":1703,"height":1704,"url":1705,"width":1706},"Tips on How to Choose the Right Brand Name for your Business",874,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F6512c45d177ef3f5a5bad043b9728abd\u002Ftips-on-how-to-choose-the-right-brand-name-for-your-business_cover.webp",1332,[1708],{"_key":1709,"_type":170,"children":1710,"markDefs":1714,"style":190},"k0",[1711],{"_key":1183,"_type":174,"marks":1712,"text":1713},[],"Without a name, there would be no business. While coming up with a company name from scratch seems like a simple task, there’s more to it than just putting a string of words together and calling it a day.",[],[1716,1721,1729],{"_key":1180,"_type":170,"children":1717,"markDefs":1720,"style":190},[1718],{"_key":1183,"_type":174,"marks":1719,"text":1713},[],[],{"_key":1722,"_type":170,"children":1723,"markDefs":1728,"style":190},"k6",[1724],{"_key":1725,"_type":174,"marks":1726,"text":1727},"k5",[],"Think of your brand name as your first impression. If your customers don’t resonate or respond well to it, it’s unlikely that they’ll make a purchase or engage in your services. Finding the right brand name can also set you apart from your competition and make the difference between an average company and a great business.",[],{"_key":1193,"_type":170,"children":1730,"markDefs":1734,"style":190},[1731],{"_key":1205,"_type":174,"marks":1732,"text":1733},[],"To get you started on the brainstorming processes, here are a few tips to guide you through choosing the right name for your business!",[],"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1713,"metaTitle":1703,"socialShareImageUrl":1737},{"_type":154,"alternativeText":1703,"height":1704,"url":1705,"width":1706},"tips-on-how-to-choose-the-right-brand-name-for-your-business",1790926624131]