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With a writing history at S&P Global, EdgeProp, Indeed, Prudential, and others, Aaron leverages finance knowledge and business insights to help businesses improve productivity and performance.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faaron-oh","Writer","aaron-oh",[1180,1190,1198,1204,1212,1222,1230,1238,1246,1254,1262,1270,1278,1286,1305,1313,1321,1329,1337,1345,1353,1361,1369,1377,1386,1394,1402,1410,1413,1421,1429,1437,1445,1453,1461,1469,1477,1485,1493,1501,1509,1517,1520,1528,1536,1555,1574,1582,1590,1598,1606,1614,1746,1754,1766,1788,1800,1812,1820,1828,1836,1844,1848,1856,1864,1872,1880,1888,2045,2053,2061,2069,2218,2226,2245,2253,2261,2409,2422],{"_key":1181,"_type":170,"children":1182,"markDefs":1188,"style":1189},"k2",[1183],{"_key":1184,"_type":174,"marks":1185,"text":1187},"k1",[1186],"strong","What is revenue?",[],"h2",{"_key":1191,"_type":170,"children":1192,"markDefs":1197,"style":190},"k5",[1193],{"_key":1194,"_type":174,"marks":1195,"text":1196},"k4",[],"While the term seems self-explanatory, the question ‘what is revenue’ deserves deeper introspection. By its simplest definition, revenue is what a company earns from its business activities over a period of time (such as a quarter or fiscal). For many businesses, revenue means earnings from the sale of goods and services – the reason why revenue is often called gross sales amount.",[],{"_key":1199,"_type":154,"height":1200,"position":1201,"url":1202,"width":1203},"k6",366,"center","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F6c87f62929f5aae5ba24b82dbc50a240\u002Fwhat-is-revenue-types-and-formula_body_what-is-revenue-types-and-formula_1.gif",480,{"_key":1205,"_type":170,"children":1206,"markDefs":1211,"style":190},"k9",[1207],{"_key":1208,"_type":174,"marks":1209,"text":1210},"k8",[],"However, not all businesses sell goods and services. 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Revenue is a company’s total income without subtracting any expenses (more on this later).",[],{"_key":1279,"_type":170,"children":1280,"markDefs":1285,"style":1189},"k36",[1281],{"_key":1282,"_type":174,"marks":1283,"text":1284},"k35",[1186],"Why is revenue important?",[],{"_key":1287,"_type":170,"children":1288,"markDefs":1302,"style":190},"k44",[1289,1293,1298],{"_key":1290,"_type":174,"marks":1291,"text":1292},"k41",[],"Understanding revenue and keeping revenue records helps companies understand their current ",{"_key":1294,"_type":174,"marks":1295,"text":1297},"k42",[1296],"k38","financial health",{"_key":1299,"_type":174,"marks":1300,"text":1301},"k43",[]," and predict future growth. Perhaps indicative of its importance in business, revenue is the first item on a company’s income statement, which is why it is called the ‘top line’.",[1303],{"_key":1296,"_type":188,"externalUrl":1304,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fbeginner-friendly-financial-plan-for-startups-in-6-simple-steps",{"_key":1306,"_type":170,"children":1307,"markDefs":1312,"style":190},"k47",[1308],{"_key":1309,"_type":174,"marks":1310,"text":1311},"k46",[],"Analysing revenue data helps companies develop better pricing strategies, create effective budgets and sales campaigns, and set long-term and short-term goals.",[],{"_key":1314,"_type":170,"children":1315,"markDefs":1320,"style":190},"k50",[1316],{"_key":1317,"_type":174,"marks":1318,"text":1319},"k49",[],"Revenue is also correlated to stock price, and investors and analysts closely monitor revenue on financial statements. When a company’s revenue beats analysts’ expectations, it leads to a jump in the stock price. Similarly, a lower-than-expected revenue figure can prompt a drop in stock price.",[],{"_key":1322,"_type":170,"children":1323,"markDefs":1328,"style":1189},"k53",[1324],{"_key":1325,"_type":174,"marks":1326,"text":1327},"k52",[1186],"How to calculate revenue?",[],{"_key":1330,"_type":170,"children":1331,"markDefs":1336,"style":190},"k56",[1332],{"_key":1333,"_type":174,"marks":1334,"text":1335},"k55",[],"To calculate revenue, you can use this simple revenue formula:",[],{"_key":1338,"_type":170,"children":1339,"markDefs":1344,"style":190},"k59",[1340],{"_key":1341,"_type":174,"marks":1342,"text":1343},"k58",[],"Revenue = Number of units sold x Price per unit",[],{"_key":1346,"_type":170,"children":1347,"markDefs":1352,"style":190},"k62",[1348],{"_key":1349,"_type":174,"marks":1350,"text":1351},"k61",[],"For companies that provide services instead of goods, the revenue formula can be interpreted as:",[],{"_key":1354,"_type":170,"children":1355,"markDefs":1360,"style":190},"k65",[1356],{"_key":1357,"_type":174,"marks":1358,"text":1359},"k64",[],"Revenue = Number of customers x Average price of services",[],{"_key":1362,"_type":170,"children":1363,"markDefs":1368,"style":190},"k68",[1364],{"_key":1365,"_type":174,"marks":1366,"text":1367},"k67",[],"Companies may face complications on how to calculate revenue if they have a diverse product line – for example, a firm dealing in smartphones, computers, laptops, wearable devices, and accessories. In such a case, the correct practice is to calculate the revenue for each product separately, then add up the figures to arrive at the gross revenue.",[],{"_key":1370,"_type":170,"children":1371,"markDefs":1376,"style":1189},"k71",[1372],{"_key":1373,"_type":174,"marks":1374,"text":1375},"k70",[1186],"Types of revenue",[],{"_key":1378,"_type":170,"children":1379,"markDefs":1384,"style":1385},"k74",[1380],{"_key":1381,"_type":174,"marks":1382,"text":1383},"k73",[1186],"Accrued revenue",[],"h3",{"_key":1387,"_type":170,"children":1388,"markDefs":1393,"style":190},"k77",[1389],{"_key":1390,"_type":174,"marks":1391,"text":1392},"k76",[],"Accrued revenue is income a company earns for providing goods or services for which it has not yet been paid. For example, the company has delivered a product or provided a service but is yet to bill the customer. Accrued revenue, therefore, means earnings that have been recognised but not realised. Think of an accountant who files a client’s tax returns for an agreed upon sum, which will be paid later. While accrued revenue doesn’t give a clear picture of the current cash flow situation, it is still an important figure because it helps businesses understand their long-term financial performance.",[],{"_key":1395,"_type":170,"children":1396,"markDefs":1401,"style":1385},"k80",[1397],{"_key":1398,"_type":174,"marks":1399,"text":1400},"k79",[1186],"Deferred revenue",[],{"_key":1403,"_type":170,"children":1404,"markDefs":1409,"style":190},"k83",[1405],{"_key":1406,"_type":174,"marks":1407,"text":1408},"k82",[],"On the opposite spectrum of accrued revenue is deferred revenue, which is income earned before the delivery of goods\u002Fservices. The customer pays in advance on the understanding that they will receive the goods\u002Fservices at a later date. This is why deferred revenue is also called unearned revenue. An example of unearned revenue is when an e-commerce retailer receives online payment for a product it is yet to ship.",[],{"_key":1411,"_type":154,"height":1200,"position":1201,"url":1412,"width":1203},"k84","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fad12bdc5347b907beb07d9d0a03665a7\u002Fwhat-is-revenue-types-and-formula_body_what-is-revenue-types-and-formula_2.gif",{"_key":1414,"_type":170,"children":1415,"markDefs":1420,"style":1385},"k87",[1416],{"_key":1417,"_type":174,"marks":1418,"text":1419},"k86",[1186],"Operating revenue",[],{"_key":1422,"_type":170,"children":1423,"markDefs":1428,"style":190},"k90",[1424],{"_key":1425,"_type":174,"marks":1426,"text":1427},"k89",[],"Operating revenue is what a business earns from its core activities – a hospital from the provision of medical services, a retailer from the sale of goods, etc. revenue is the largest source of a company’s income and profits. Sales revenue and service revenue are prime examples of operating revenue.",[],{"_key":1430,"_type":170,"children":1431,"markDefs":1436,"style":1385},"k93",[1432],{"_key":1433,"_type":174,"marks":1434,"text":1435},"k92",[1186],"Non-operating revenue",[],{"_key":1438,"_type":170,"children":1439,"markDefs":1444,"style":190},"k96",[1440],{"_key":1441,"_type":174,"marks":1442,"text":1443},"k95",[],"In contrast, non-operating revenue is income earned from activities outside of a business’ core activities – such as a consultancy firm’s earnings from renting out space in its premises. Interest earned on investments is another example. Unlike operating revenue, non-operating revenue is less regular. In fact, it might even be one-time, such as earnings from winning a lawsuit.",[],{"_key":1446,"_type":170,"children":1447,"markDefs":1452,"style":1385},"k99",[1448],{"_key":1449,"_type":174,"marks":1450,"text":1451},"k98",[1186],"Gross revenue",[],{"_key":1454,"_type":170,"children":1455,"markDefs":1460,"style":190},"k102",[1456],{"_key":1457,"_type":174,"marks":1458,"text":1459},"k101",[],"Gross revenue simply means total revenue earned by a business for a given period, without any expenses deducted.",[],{"_key":1462,"_type":170,"children":1463,"markDefs":1468,"style":1385},"k105",[1464],{"_key":1465,"_type":174,"marks":1466,"text":1467},"k104",[1186],"Net revenue",[],{"_key":1470,"_type":170,"children":1471,"markDefs":1476,"style":190},"k108",[1472],{"_key":1473,"_type":174,"marks":1474,"text":1475},"k107",[],"Net revenue is what you get when you deduct purchase expenses from gross revenue. 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Cash basis accounting is simpler than accrual accounting. Its biggest advantage is that it tells companies exactly how much cash they have on hand. It is considered especially suitable for small businesses without a lot of inventory. However, cash basis accounting can be misleading at times – for example, a large cash inflow due to multiple customers paying up at the same time might paint a false picture of financial health when in fact the business is going through a period of low sales.",[],{"_key":1591,"_type":170,"children":1592,"markDefs":1597,"style":1189},"k155",[1593],{"_key":1594,"_type":174,"marks":1595,"text":1596},"k154",[1186],"Examples of revenue",[],{"_key":1599,"_type":170,"children":1600,"markDefs":1605,"style":190},"k158",[1601],{"_key":1602,"_type":174,"marks":1603,"text":1604},"k157",[],"Today, more and more businesses earn their dollars from multiple revenue streams rather than from a single stream. If a company only sells cars, it has a single revenue stream. 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It’s important to know the differences:",[],{"_key":1829,"_type":170,"children":1830,"markDefs":1835,"style":1385},"k263",[1831],{"_key":1832,"_type":174,"marks":1833,"text":1834},"k262",[1186],"Revenue vs income\u002Fprofit",[],{"_key":1837,"_type":170,"children":1838,"markDefs":1843,"style":190},"k266",[1839],{"_key":1840,"_type":174,"marks":1841,"text":1842},"k265",[],"The terms revenue and income are closely related but mean different things. Revenue is what a company earns from its core business activities, such as the sale of goods\u002Fservices. 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