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Stock up to cash in",[],{"_key":1260,"_type":170,"children":1261,"markDefs":1266,"style":190},"k32",[1262],{"_key":1263,"_type":174,"marks":1264,"text":1265},"k31",[],"Any entrepreneur can recognize a good opportunity; a savvy one will be able to seize it. It's important to arrest the trends in the business cycle, and be ready. If you've been in your particular line of business for a while, you'll have experience on your side. What are the seasonal trends, calendar dates or high-profile events that will see peaks in purchases? Were there periods your stocks were depleting faster than you could fulfill orders?",[],{"_key":1268,"_type":170,"children":1269,"markDefs":1282,"style":190},"k39",[1270,1274,1278],{"_key":1271,"_type":174,"marks":1272,"text":1273},"k36",[],"Anticipating and predicting shifts in the tide of consumer demand are important, and so is making sure you'll have the inventory to handle it when opportunity strikes. 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In this digital media age, companies are looking at reaching their audiences on more channels and interfaces than ever- that could mean social media engagement, search engine optimization (SEO), content marketing and the like... all on top of ads. It might also mean investing in the ",{"_key":1331,"_type":174,"marks":1332,"text":1334},"k62",[1333],"k58","customer relationship management (CRM)",{"_key":1336,"_type":174,"marks":1337,"text":1338},"k63",[]," and data tracking software necessary to monitor your progress, or hiring a dedicated marketing expert to make it happen.",[1340],{"_key":1333,"_type":188,"externalUrl":1341,"linkType":145},"https:\u002F\u002Fwww.salesforce.com\u002Feu\u002Flearning-centre\u002Fcrm\u002Fwhat-is-crm\u002F",{"_key":1343,"_type":170,"children":1344,"markDefs":1357,"style":190},"k71",[1345,1349,1353],{"_key":1346,"_type":174,"marks":1347,"text":1348},"k68",[],"In short, boosting the marketing for your business might involve a larger budget than you think. 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Whether you're growing your team or opening another branch, extending your product range or diversifying your business, one thing's for sure: you'll need capital.",[1414],{"_key":1407,"_type":188,"externalUrl":1415,"linkType":145},"https:\u002F\u002Fsmallbusiness.chron.com\u002Fgrowth-strategies-business-4510.html",{"_key":1417,"_type":170,"children":1418,"markDefs":1431,"style":190},"k100",[1419,1423,1427],{"_key":1420,"_type":174,"marks":1421,"text":1422},"k97",[],"Even if things are looking up and you're turning a positive profit margin, chances are you won't always have ",{"_key":1424,"_type":174,"marks":1425,"text":1426},"k98",[1217],"quite ",{"_key":1428,"_type":174,"marks":1429,"text":1430},"k99",[],"the full amount you'll need to take that next step. Rather than waiting idly by while you amass more funds for expansion, it's worth making a calculated decision to borrow to fill the gap. 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Decidedly ",{"_key":1456,"_type":174,"marks":1457,"text":1458},"k112",[1217],"not",{"_key":1460,"_type":174,"marks":1461,"text":1462},"k113",[]," when you're just trying to stay afloat; but especially when it's smooth-sailing- when you're cresting that wave and want to ride it to even greater heights. Think of a loan as an additional engine instead of a lifebuoy; it should propel you forwards, not suspend you in your current position.",[],{"_key":1465,"_type":170,"children":1466,"markDefs":1471,"style":190},"k117",[1467],{"_key":1468,"_type":174,"marks":1469,"text":1470},"k116",[],"After all, while we encourage you to shed the negative stigma of borrowing, it's important to attach an equally vital caveat: make sure you can meet your repayment schedule! When you do decide to borrow, use it where it counts- whether it's stocking up for a peak season, growing your marketing budget, or simply expanding your company.",[],{"_key":1473,"_type":170,"children":1474,"markDefs":1479,"style":1187},"k120",[1475],{"_key":1476,"_type":174,"marks":1477,"text":1478},"k119",[1256],"Always be ready- with a credit line",[],{"_key":1481,"_type":170,"children":1482,"markDefs":1494,"style":190},"k128",[1483,1487,1491],{"_key":1484,"_type":174,"marks":1485,"text":1486},"k125",[],"As we've established, it's all in the timing. In fact, if you'd like to skip the wait times every time you apply for a loan, you might even consider upgrading your short-term borrowing options to a revolving line of credit. A line of credit functions like a credit card for your business: gain access to a pre-approved sum of capital, and drawdown whenever you need. Learn more about Aspire's line of credit ",{"_key":1488,"_type":174,"marks":1489,"text":181},"k126",[1490],"k122",{"_key":1492,"_type":174,"marks":1493,"text":185},"k127",[],[1495],{"_key":1490,"_type":188,"externalUrl":1496,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fcredit-limit",{"_key":1498,"_type":154,"alternativeText":1499,"caption":1500,"height":1509,"position":1510,"url":1511,"width":1512},"k132","aspire business loan credit line inventory marketing expansion",[1501],{"_key":1502,"_type":170,"children":1503,"markDefs":1508,"style":190},"k131",[1504],{"_key":1505,"_type":174,"marks":1506,"text":1507},"k130",[],"Aspire's line of credit gives you access to business loans- whenever you need them, for whatever you need them for.",[],450,"center","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fefb4ef85e7eeb5ff37293ecc67c7126c\u002Fshared_body_shared-body-credit-line_3.png",810,{"_key":1514,"_type":170,"children":1515,"markDefs":1520,"style":190},"k135",[1516],{"_key":1517,"_type":174,"marks":1518,"text":1519},"k134",[],"Recognizing growth opportunities- and acting on them!- can be one of the most terrifying and rewarding experiences of the entrepreneurial journey. When the time comes to get a business loan, make sure you won't be paralyzed- and miss your chance to grow your business. We're here to help you make it happen.",[],{"_key":1522,"_type":170,"children":1523,"markDefs":1527,"style":190},"k138",[1524],{"_key":1525,"_type":174,"marks":1526,"text":1364},"k137",[1217],[],{"_key":1529,"_type":170,"children":1530,"level":1231,"listItem":1374,"markDefs":1536,"style":190},"k142",[1531],{"_key":1532,"_type":174,"marks":1533,"text":1535},"k141",[1534,1256],"k139","Advice from a loans startup: Don’t borrow if you only want to stay afloat",[1537],{"_key":1534,"_type":188,"externalUrl":1538,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fadvice-from-a-loans-startup-dont-borrow-if-you-only-want-to-stay-afloat",{"_key":1540,"_type":170,"children":1541,"level":1231,"listItem":1374,"markDefs":1546,"style":190},"k146",[1542],{"_key":1543,"_type":174,"marks":1544,"text":1545},"k145",[1256],"Why Every Ecommerce Business Needs A Line Of Credit",[],{"_key":1548,"_type":170,"children":1549,"level":1231,"listItem":1374,"markDefs":1555,"style":190},"k150",[1550],{"_key":1551,"_type":174,"marks":1552,"text":1554},"k149",[1553,1256],"k147","The SME Business Owner’s Guide To Working Capital Loans",[1556],{"_key":1553,"_type":188,"externalUrl":1557,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fthe-small-business-owners-guide-to-working-capital-loans",{"slug":1148,"title":1149},{"_type":154,"alternativeText":1560,"height":1561,"url":1562,"width":1563},"When Should You Get a Business Loan?",3916,"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002Fea5d64d806e63fa6168bd620474ec0ad\u002Fwhen-should-you-get-a-business-loan_cover.webp",5866,[1565],{"_key":1566,"_type":170,"children":1567,"markDefs":1571,"style":190},"k0",[1568],{"_key":1183,"_type":174,"marks":1569,"text":1570},[],"A common misconception is that businesses should only take loans if they're in deep water. But in a previous post, we advised: Don’t borrow if you only want to stay afloat. So the question is... when should companies borrow?",[],[1573,1589],{"_key":1192,"_type":170,"children":1574,"markDefs":1586,"style":190},[1575,1578,1582],{"_key":1198,"_type":174,"marks":1576,"text":1577},[],"We've all heard the old saying: Timing is everything. It's an adage that holds especially true in the business world, where unpredictable fluctuations in demand and supply can mean banking in, or getting phased out. But whether you're riding high or dipping low in your respective business cycle, you might be surprised: it could be the right time to get a ",{"_key":1579,"_type":174,"marks":1580,"text":1581},"k5",[1183],"business loan",{"_key":1583,"_type":174,"marks":1584,"text":1585},"k6",[],"- and it happens more often than you think.",[1587],{"_key":1183,"_type":188,"externalUrl":1588,"linkType":145},"https:\u002F\u002Faspireapp.com\u002Fblog\u002Fhow-to-get-business-loan-for-startups",{"_key":1590,"_type":170,"children":1591,"markDefs":1609,"style":190},"k21",[1592,1595,1599,1603,1606],{"_key":1220,"_type":174,"marks":1593,"text":1594},[],"A common misconception is that businesses should only take loans if they're in deep water. But in a previous post, we advised: ",{"_key":1208,"_type":174,"marks":1596,"text":1598},[1597],"k11","Don’t borrow if you only want to stay afloat",{"_key":1600,"_type":174,"marks":1601,"text":1602},"k18",[],". So the question is... when ",{"_key":1228,"_type":174,"marks":1604,"text":1605},[1217],"should ",{"_key":1225,"_type":174,"marks":1607,"text":1608},[],"companies borrow?",[1610],{"_key":1597,"_type":188,"externalUrl":1538,"linkType":145},"2025-07-03T00:00:00.000Z",{"_type":149,"metaDescription":1570,"metaTitle":1560,"socialShareImageUrl":1613},{"_type":154,"alternativeText":1560,"height":1561,"url":1562,"width":1563},"when-should-you-get-a-business-loan",1790926618547]