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It provides all you require, and you may always reduce its size.",[],{"_key":1360,"_type":143,"children":1361,"markDefs":1365,"style":1180},"k16",[1362],{"_key":1247,"_type":147,"marks":1363,"text":1364},[],"How to write a business plan step-by-step",[],{"_key":1367,"_type":143,"children":1368,"markDefs":1372,"style":164},"k20",[1369],{"_key":1261,"_type":147,"marks":1370,"text":1371},[1356],"The 10 steps listed below for writing a business plan follow the format that investors and lenders realistically expect. 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TAM (Total Addressable Market) shows the ceiling. SAM (Serviceable Addressable Market) is what's realistically reachable given your geography, distribution, and model. SOM (Serviceable Obtainable Market) is what you can capture in year one.",[],{"_key":1635,"_type":143,"children":1636,"markDefs":1641,"style":164},"k160",[1637],{"_key":1638,"_type":147,"marks":1639,"text":1640},"k159",[],"Investors read TAM as context. They fund SOM. 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If your potential customer is still using spreadsheets, the spreadsheet is your competitor. 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Lenders and investors who don't know your industry need to understand the value before they can assess the market.",[],{"_key":1797,"_type":143,"children":1798,"markDefs":1803,"style":164},"k240",[1799],{"_key":1800,"_type":147,"marks":1801,"text":1802},"k239",[],"Cover these four areas:",[],{"_key":1805,"_type":143,"children":1806,"markDefs":1815,"style":164},"k246",[1807,1811],{"_key":1808,"_type":147,"marks":1809,"text":1810},"k244",[1379],"The value proposition: ",{"_key":1812,"_type":147,"marks":1813,"text":1814},"k245",[],"What does this product promise in terms of what the customer actually cares about? Be specific. 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Exclusive supplier agreements, patent applications, proprietary technologies, and certifications — if any of these apply, make them clear.",[],{"_key":1837,"_type":143,"children":1838,"markDefs":1847,"style":164},"k262",[1839,1843],{"_key":1840,"_type":147,"marks":1841,"text":1842},"k260",[1379],"Product lifecycle: ",{"_key":1844,"_type":147,"marks":1845,"text":1846},"k261",[],"How frequently do consumers make further purchases? Are there chances for cross-selling or upselling? What is the R&D roadmap for the upcoming 12 to 24 months?",[],{"_key":1849,"_type":143,"children":1850,"markDefs":1855,"style":1393},"k266",[1851],{"_key":1852,"_type":147,"marks":1853,"text":1854},"k265",[],"Step 6: marketing and sales strategy",[],{"_key":1857,"_type":143,"children":1858,"markDefs":1863,"style":164},"k270",[1859],{"_key":1860,"_type":147,"marks":1861,"text":1862},"k269",[],"A real marketing and sales strategy covers four things specifically:",[],{"_key":1865,"_type":143,"children":1866,"markDefs":1871,"style":1872},"k274",[1867],{"_key":1868,"_type":147,"marks":1869,"text":1870},"k273",[],"Channels and budget",[],"h4",{"_key":1874,"_type":143,"children":1875,"markDefs":1885,"style":164},"k281",[1876,1880],{"_key":1877,"_type":147,"marks":1878,"text":1879},"k279",[],"Determine which platforms and how much per channel would be allocated. Paid search, content marketing, outbound sales, partnerships, and events — each one needs a budget allocation and a rationale. 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For US businesses, flag any state-level operational requirements from registered agent obligations to sales tax nexus triggers and industry licensing — everything that affects how the business runs day to day.",[],{"_key":2240,"_type":143,"children":2241,"markDefs":2246,"style":1393},"k383",[2242],{"_key":2243,"_type":147,"marks":2244,"text":2245},"k382",[],"Step 10: funding request and appendix",[],{"_key":2248,"_type":143,"children":2249,"markDefs":2254,"style":1872},"k387",[2250],{"_key":2251,"_type":147,"marks":2252,"text":2253},"k386",[],"Funding request",[],{"_key":2256,"_type":143,"children":2257,"markDefs":2262,"style":164},"k391",[2258],{"_key":2259,"_type":147,"marks":2260,"text":2261},"k390",[],"If you're writing a plan for internal clarity, strategic alignment, or an existing banking relationship, skip it.",[],{"_key":2264,"_type":143,"children":2265,"markDefs":2270,"style":164},"k395",[2266],{"_key":2267,"_type":147,"marks":2268,"text":2269},"k394",[],"If you're raising capital, be specific.",[],{"_key":2272,"_type":143,"children":2273,"level":1199,"listItem":1415,"markDefs":2278,"style":164},"k399",[2274],{"_key":2275,"_type":147,"marks":2276,"text":2277},"k398",[],"How much are you asking for?",[],{"_key":2280,"_type":143,"children":2281,"level":1199,"listItem":1415,"markDefs":2286,"style":164},"k403",[2282],{"_key":2283,"_type":147,"marks":2284,"text":2285},"k402",[],"What exactly will the funds be used for, broken down by category?",[],{"_key":2288,"_type":143,"children":2289,"level":1199,"listItem":1415,"markDefs":2294,"style":164},"k407",[2290],{"_key":2291,"_type":147,"marks":2292,"text":2293},"k406",[],"What's the timeline?",[],{"_key":2296,"_type":143,"children":2297,"level":1199,"listItem":1415,"markDefs":2302,"style":164},"k411",[2298],{"_key":2299,"_type":147,"marks":2300,"text":2301},"k410",[],"And what's the structure: equity, a loan, a convertible note, or a line of credit (LOC)?",[],{"_key":2304,"_type":143,"children":2305,"markDefs":2310,"style":164},"k415",[2306],{"_key":2307,"_type":147,"marks":2308,"text":2309},"k414",[],"On equity raises specifically: an equity investor doesn't just bring capital. 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Then build the infrastructure behind it.",[],{"_key":2480,"_type":143,"children":2481,"markDefs":2486,"style":164},"k503",[2482],{"_key":2483,"_type":147,"marks":2484,"text":2485},"k502",[],"Once your financial projections are on paper, the next job is making sure your actual spend, cash flow, and expense data reflect them in real time. 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That's enough to test assumptions and start conversations with early investors or mentors.",[],{"_key":2545,"_type":143,"children":2546,"markDefs":2551,"style":164},"k536",[2547],{"_key":2548,"_type":147,"marks":2549,"text":2550},"k535",[1379],"What should be included in a business plan?",[],{"_key":2553,"_type":143,"children":2554,"markDefs":2559,"style":164},"k540",[2555],{"_key":2556,"_type":147,"marks":2557,"text":2558},"k539",[],"A complete business plan covers who you are, what you're selling, who's buying it, how you'll reach them, what it costs to operate, and how you make money. 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Small Business Development Centers (SBDCs) also provide free consulting.",[2617],{"_key":2610,"_type":161,"externalUrl":2618,"linkType":163},"http:\u002F\u002Fsba.gov",{"slug":1135,"title":1136},{"_type":839,"alternativeText":2621,"height":1126,"url":2622,"width":1128},"How to write a business plan in 10 easy steps: the founder's guide","https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F87b9b79e5273e3f515510b1ed2d76a4c\u002Fhow-to-write-a-business-plan_cover.jpeg",[2624,2630,2636,2642,2649,2656,2663,2669,2676],{"_key":1176,"_type":143,"children":2625,"level":1199,"listItem":1415,"markDefs":2629,"style":164},[2626],{"_key":1194,"_type":147,"marks":2627,"text":2628},[],"A business plan is a written blueprint covering how your business operates, earns money, and grows",[],{"_key":1210,"_type":143,"children":2631,"level":1199,"listItem":1415,"markDefs":2635,"style":164},[2632],{"_key":1205,"_type":147,"marks":2633,"text":2634},[],"Three formats of business plans exist: traditional\u002FSBA (15–20 pages), lean startup (1–5 pages), and one-page",[],{"_key":1190,"_type":143,"children":2637,"level":1199,"listItem":1415,"markDefs":2641,"style":164},[2638],{"_key":1182,"_type":147,"marks":2639,"text":2640},[],"If you’re unsure, start with the traditional format",[],{"_key":1354,"_type":143,"children":2643,"level":1199,"listItem":1415,"markDefs":2648,"style":164},[2644],{"_key":2645,"_type":147,"marks":2646,"text":2647},"k10",[],"Write sections 2-10 first; come back to the executive summary last as it's sharper once the full plan is built",[],{"_key":2068,"_type":143,"children":2650,"level":1199,"listItem":1415,"markDefs":2655,"style":164},[2651],{"_key":2652,"_type":147,"marks":2653,"text":2654},"k13",[],"Market research goes deeper than demographics. Size your market in TAM\u002FSAM\u002FSOM layers",[],{"_key":2657,"_type":143,"children":2658,"level":1199,"listItem":1415,"markDefs":2662,"style":164},"k17",[2659],{"_key":1360,"_type":147,"marks":2660,"text":2661},[],"Competitor analysis covers three types: direct, indirect, and substitutes",[],{"_key":1367,"_type":143,"children":2664,"level":1199,"listItem":1415,"markDefs":2668,"style":164},[2665],{"_key":1261,"_type":147,"marks":2666,"text":2667},[],"Financial projections are the section lenders scrutinize most; SBA loans require a DSCR of at least 1.25, plus 5 core documents including a P&L, cash flow statement, and balance sheet",[],{"_key":2670,"_type":143,"children":2671,"level":1199,"listItem":1415,"markDefs":2675,"style":164},"k23",[2672],{"_key":1272,"_type":147,"marks":2673,"text":2674},[],"The most common financial mistake: underestimating costs like SaaS fees, payroll taxes, and compliance costs rarely make it into first drafts",[],{"_key":1374,"_type":143,"children":2677,"level":1199,"listItem":1415,"markDefs":2681,"style":164},[2678],{"_key":1283,"_type":147,"marks":2679,"text":2680},[],"If raising capital, the funding request must specify amount, use of funds, timeline, and structure (equity, loan, convertible note, or LOC)",[],[2683,2689,2695,2709,2715,2721],{"_key":1173,"_type":143,"children":2684,"markDefs":2688,"style":164},[2685],{"_key":1176,"_type":147,"marks":2686,"text":2687},[],"Most founders treat a business plan as a one-time document. That's a mistake.",[],{"_key":1182,"_type":143,"children":2690,"markDefs":2694,"style":164},[2691],{"_key":1185,"_type":147,"marks":2692,"text":2693},[],"A business plan is a written blueprint for how your company will operate, make money, and grow. It's the structured way to stress-test your assumptions, map your competition, and put real numbers behind an idea you believe in completely.",[],{"_key":1360,"_type":143,"children":2696,"markDefs":2706,"style":164},[2697,2700,2703],{"_key":2652,"_type":147,"marks":2698,"text":2699},[],"If you're applying for an SBA loan or pitching investors, a standard SBA-approved format is non-negotiable. And if your business shifts from new market to new model to new ",{"_key":2068,"_type":147,"marks":2701,"text":2702},[1225],"funding round",{"_key":1247,"_type":147,"marks":2704,"text":2705},[],", your plan needs to shift with it.",[2707],{"_key":1225,"_type":161,"externalUrl":2708,"linkType":163},"https:\u002F\u002Faspireapp.com\u002Fus\u002Fblog\u002Fraising-funds-in-the-us",{"_key":1367,"_type":143,"children":2710,"markDefs":2714,"style":164},[2711],{"_key":1261,"_type":147,"marks":2712,"text":2713},[],"The 10 sections in this guide cover everything, whether you're trying to figure out how to start writing a business plan from scratch, need to know how to design a business plan for a new firm, or are rebuilding an old one.",[],{"_key":1377,"_type":143,"children":2716,"markDefs":2720,"style":164},[2717],{"_key":2670,"_type":147,"marks":2718,"text":2719},[1379,1356],"Quick Answer: How do I write a business plan",[],{"_key":2722,"_type":143,"children":2723,"markDefs":2727,"style":164},"k27",[2724],{"_key":1374,"_type":147,"marks":2725,"text":2726},[1356],"Write your company description, market analysis, competition research, product or service overview, marketing plan, financial predictions, and financing request after starting with an executive summary. The executive summary should be written last since it becomes clearer once everything else is completed. Try not to go beyond 20 pages.",[],"2026-06-25T07:01:49.392Z",{"_type":122,"metaDescription":2730,"metaTitle":2731,"socialShareImageUrl":2732},"Learn how to write a business plan that works, covering all 10 SBA-approved sections with expert tips and financial guidance for US founders.","How to write a business plan: 10-step guide for US founders",{"_type":839,"alternativeText":2621,"height":1126,"url":2733,"width":1128},"https:\u002F\u002Fcdn.aspireapp.com\u002Fwebsites\u002Fblog\u002F87b9b79e5273e3f515510b1ed2d76a4c\u002Fhow-to-write-a-business-plan_social.jpeg","how-to-write-a-business-plan",1790850634167]