How KPI Media Guarantees Conversions For Paid Media Campaigns, Supported by Aspire’s Expense Solution

The Company: Performance Marketing Agency That Promises To Over-deliver Results

KPI Media is a performance marketing agency which turned heads due to their unwavering commitment to a single goal: over-deliver on KPIs. Founded amid the height of the pandemic back in 2020, the agency has worked with over 50 venture-backed startups to help them achieve their business goals with paid advertising and data analytics.

To date, they are the only performance agency in APAC to guarantee conversions for their clients paid media campaigns.

The Challenges: What pain points were KPI Media looking to solve?

#1 Traditional corporate card was not SME-friendly

Today, the fully-remote KPI Media team has over 20 employees based in Singapore, Malaysia, Indonesia, Vietnam, India and the Philippines. To ensure their employees feel a strong sense of belonging, KPI Media prides itself on providing solutions that make remote work comfortable. This means empowering employees to make day-to-day business expenses eg. Facebook, Google, LinkedIn ad spends as well as taxi rides with Grab, food and more.

This was almost impossible with a conventional, traditional bank. Transaction fees, long processing time and lack of real-time spend tracking were just some of the hiccups faced. At the same time, it was challenging to sign up for multiple cards due to the tedious paperwork and additional fees that came with it.

#2 Incurred charges for multi-currency accounts

Over the span of 2 years, Singapore-headquartered KPI Media established operations in Indonesia and the Philippines. This came with its fair share of challenges. The biggest challenge being that they needed to open an IDR account to facilitate transfers in that currency. However, they were hampered by the rigid nature of their corporate account that required them to pay extra charges to open an IDR account.

It was clear that they needed a more cutting edge finance solutions that would support and scale with them, no matter where they set up camp next. After all, the sky’s the limit for the KPI Media team.

#3 Disconnected payment apps

The strong demand for KPI Media’s results-driven marketing expertise also meant that they needed more regional talent to join their team. This came with more unforeseen complications for the finance team. Team members based in Indonesia would need to be paid in IDR. In the past, when it came to making timely transfers to their respective overseas bank accounts, the finance team would have to use multiple solutions to make sure the manually configured transaction went through.

#4 Difficult to keep track of client’s ad payments

For fast-paced performance marketing agencies like KPI Media, ad spend is a major cost. One that needs to be controlled. Facebook and Google Invoices are generated as soon as the spend limit for billing has been reached. Based on the monthly ad budget, and spend threshold, this could be once a week, or multiple times a day. Invoices are paid via corporate cards. Many times, one card was used across multiple clients. As a result, much time was dedicated to tracking and organizing ad spends manually, impacting their momentum as a rapidly growing agency.

Considering the profitability of the agency depends upon delivering results within the stipulated time and budget, it was of utmost importance to build a smarter way to track ad spends, as well as restrict it once the limit had been reached.

KPI Media’s manual processes were in need of an automation boost. Luckily, Aspire came to the rescue.