How Sustyfoods scaled its international presence with the Aspire Card

Sustyfoods leveraged on significant cashback and FX savings with Aspire, and used it to take their business beyond borders.

Company

Sustyfoods makes healthy eating simple and easy with their nutritious plant-based meal shakes. Rooted in science with the go-getter in mind, the Sustyfoods team has made it a point to create fuss-free meals that can be prepared in a matter of minutes while providing all the nutrition one needs to get through the day.

Challenge

Building upon their success and with their sights set on regional expansion, Sustyfoods wanted to expand its online presence to serve customers in the Malaysian and Hong Kong markets.

As a digital-first business, that means increased marketing and foreign exchange spend as the company starts to localise in new markets, spending on Facebook and other advertising platforms to get the word out, as well as going international with their supply chains and working with local logistics partners for cheaper fulfillment.

Solution

As a start up, every dollar counts. High FX rates were eating into their margins, not to mention the high initial set up costs of expanding into new markets.

The Aspire Visa Card is known for its highly competitive and transparent FX rates. Aspire charges a transparent 0.7% fee on all foreign card payments and allows users to transact in over 30 currencies. On top of that, users get 1% cashback on all qualified digital marketing and SaaS spend as well. When stacked, it leads to significant savings for any company with international aspirations.