Hong Kong’s marketing and advertising sector is poised to rebound in 2025. For agencies, this surge in client investment should signal growth. But in reality, higher spending doesn’t always lead to higher profits. Beneath the surface, hidden financial inefficiencies—from unfavourable FX rates and campaign overspending to costly cross-border transactions—quietly erode margins.

In this whitepaper, we unpack these financial pitfalls and explore how Aspire’s integrated financial platform can help you take back control, improve cash flow, and protect your bottom line.