Hong Kong’s e-commerce sector is entering 2026 with cautious optimism. Merchants expect growth, new channels are accelerating, and cross-border expansion remains a major theme.

But beneath that resilience lies an overlooked structural risk: the financial friction costing merchants up to 10% of revenue every month.This report highlights how founders are adapting to macro pressures, where their next wave of growth is coming from, and why payments and financial operations are becoming the biggest threat to profitability.