Online advertising has become an important pillar of modern marketing strategies to drive business growth. With over half of the world's population connected online, digital marketing enables companies to capture global consumer attention, reach target markets with higher precision, and measure campaign impact with an accuracy that conventional marketing cannot achieve.
When consumer behavior and marketing trends shift so quickly, investing in online advertising is not only relevant, but also a key to success in expanding reach, establishing a robust brand, and fostering sustainable company growth. However, on the path to achieving digital marketing success, businesses might face various challenges. Payment rejection is one obstacle that can disrupt the digital marketing momentum. Online payment rejections stem from various reasons, such as errors in credit card information input, spending limits, or even security issues. Such constraints not only hinder progress, but also waste valuable time that could be used to sharpen marketing strategies and content.
In this article, we will delve deep into this issue and provide practical guidance to overcome online payment rejections on the Facebook Ads platform.
Common reasons your Facebook Ads gets rejected
It’s essential to understand the various factors that contribute to failed ad payment attempts. From technical glitches to insufficient funds, a good understanding of these factors will equip you with the knowledge to ensure the seamless execution of each Facebook Ads campaign, driving them towards successful fruition.
Rejection by banks or payment service providers
One main cause of payment rejection for Facebook Ads is the complex interaction between the ad platform and banks or payment service providers. Occasionally, when the payment information you provide doesn't align with the required criteria or raises suspicion due to data disparities, banks or payment service providers might decline the transaction as a preventive measure against potential fraud or identity theft. This can occur if you fail to input accurate information or if the billing address used doesn't match the details on record with your bank or payment provider.
For example, certain local digital banks have been known to reject Facebook Ads payments. This occurs because some banks institute restrictions on cross-border transactions and limit transactions in various services which are deemed to not meet their security standards, as a measure to prevent potential fraud.
In such scenarios, advertisers should have a good understanding of the policies and requirements of each bank or payment service provider to mitigate unnecessary payment rejections. Opting for a reputable payment card option such as Aspire, which is linked to the MasterCard network, can also help ensure that your Facebook Ads payments won't be declined. Direct communication with your bank or payment provider to ensure they recognize the transactions you initiate can aid in averting unwarranted rejections.
Errors in entering credit card or bank account information
Small mistakes such as inputting incorrect card numbers, expiration dates, or CVV codes can lead to unwanted payment rejections. Similarly, the same applies to bank account details, where incorrect account numbers or mismatched account owner names can impact the payment process.
To minimize the risk of such errors, double-check every piece of information before finalizing transactions, and communicate with your bank or payment provider if you suspect any inaccuracies.
Credit card limit restrictions
One factor that can lead to payment rejection for Facebook Ads is the limit set on your credit card. Certain banks or credit card providers set daily, weekly, or monthly limits for card transactions, especially for expenses made abroad or within specific categories like online payments. When transactions reach or exceed these limits, subsequent transactions may be automatically declined. This security measure is implemented by many banks to safeguard cardholders from potential fraudulent activities or unauthorized spending.
If you encounter payment rejection because you have exceeded your expenditure limit, you can discuss with your bank or card provider about temporarily increasing the limit or exploring alternative solutions.
Security concerns and suspicious activity
Sophisticated monitoring systems are employed by banks and credit card providers to detect unusual or suspicious transaction patterns. If your transaction activity suddenly surges or occurs in an unfamiliar geographical region, these security systems might interpret it as a potential risk and reject the transaction.
While this step is taken to protect cardholders from fraud, it can be inconvenient when legitimate transactions are declined. If you encounter such a situation, it's advisable to quickly contact your bank or card provider to notify them of your intended transaction activity, especially if you plan to make payments that are larger than usual.
Steps to resolve Facebook Ads payment rejections
While rejected payments can be frustrating, a complete understanding of the steps to take can help prevent unwelcome disruptions in your marketing journey. In this section, we will delve into practical and effective steps to address Facebook Ads payment rejections, providing you with the guidance to tackle the issue and continue your marketing efforts.
Verify payment information
The crucial first step in overcoming Facebook Ads payment rejections is to verify and ensure the accuracy of the credit card or bank account information you provide. Carefully review card numbers, expiration dates, security codes, and other details such as billing addresses. Even minor errors in information input can easily result in transaction rejection, despite the legitimacy of the transaction.
Contact payment service providers
If Facebook Ads payment rejections persist after confirming the accuracy of your payment information, the next step is to directly contact your payment service provider. In some cases, rejections may occur due to limitations or technical issues associated with the payment platform you're using. By reaching out to the provider's customer service, you can gain further insight into the reasons for the rejections and obtain appropriate solutions. Typically, customer service will offer guidance, verify your account information, and assist you through the necessary steps to overcome the hurdles.
Evaluate credit card spending limit
You might discover that payment rejections for Facebook Ads stem from your credit card's spending limit. Talk with your bank representatives or credit card provider to provide a clearer understanding of the imposed limitations and the reasons your transactions might be declined. In certain cases, banks might be willing to temporarily increase spending limits or suggest alternative solutions that align with your needs. If these limitations pose challenges to your marketing campaign execution, consider adjusting or reevaluating the limits to better accommodate your online transaction requirements.
Check account security and activity
From the perspective of banks or payment providers, suspicious or unusual account activities could be the basis for transaction rejection as a preventive measure. Therefore, it's essential to safeguard your account with a strong, unique password and activate additional security measures like two-factor authentication, if available. Regularly inspect transaction activities and ads within your account to identify potential issues or suspicious activities. If you encounter any unfamiliar or suspicious activities, promptly contact your bank or payment provider and report the concerns.
Alternative payment methods for Facebook Ads to avoid rejection
When facing payment rejections for your Facebook Ads, consider alternative payment methods as your current provider might have some issues that cannot be resolved, wasting your precious time. By understanding the available alternative options, you can sidestep the risk of repeated rejections and stay focused on your marketing objectives.
Using different payment methods
To avoid payment rejection on Facebook Ads, one alternative is utilizing a different payment method. Apart from credit cards, many online payment platforms also support options such as debit cards, PayPal, or even digital payment methods like e-wallets.
Before choosing an alternative method, ensure that the Facebook Ads platform supports the chosen payment method, and that it aligns with your preferences and needs. By capitalizing on the various payment options available, you can ensure flexibility in executing your marketing campaigns without being hindered by payment issues.
Using prepaid or virtual debit cards
Prepaid or virtual debit cards offer a payment method that can be topped up before use, granting you full control over the amount spent in your marketing campaigns. The main advantage of this option is that you don't need to link the prepaid or virtual card to your primary bank account, thereby reducing potential security risks. By allocating specific funds for your Facebook Ads, you can circumvent issues related to expenditure limits or potential shortages that might arise with regular credit cards.
Aspire’s virtual debit card: an alternative payment method for Facebook Ads
One secure alternative payment method that can be considered to avoid payment rejection on Facebook Ads is the Aspire virtual debit card. The Aspire virtual debit card offers a practical solution for advertisers seeking to manage ad payments more securely.
By using Aspire’s virtual debit card, you can directly link it to your Aspire account, segregating funds specifically allocated for Facebook Ads. The Aspire virtual debit card also provides flexibility, enabling you to set transaction limits according to your campaign needs. Being detached from your primary bank account, you can prevent the risk of transaction rejections or potential expenditure constraints.
The Aspire virtual debit card also provides an additional layer of security. For those delegating ad transaction and payment responsibilities to employees, you can manage spending, monitor and control transaction limits in real-time through the Aspire app, thereby minimizing any potential misuse of funds by employees.
In addition, you can also enjoy the benefit of unlimited cashback for transactions at a selection of top global merchants with the Aspire virtual debit card. Among these are Facebook Ads, Google Ads, AWS, Slack, Figma, Google, and more. This means that you can save even more money while running your digital ad campaigns.
Frequently Asked Questions
How can Aspire support the unique financial needs and challenges of mid-sized businesses?
Aspire offers a comprehensive suite of expense management solutions tailored for mid-market companies. This includes sophisticated corporate cards, advanced budget controls, and streamlined claims and approval policies, all designed to enhance financial efficiency.
How quickly can a mid-market company integrate Aspire's solutions into existing systems and workflows?
Integration with Aspire's expense management solutions is swift and seamless. Mid-market companies can swiftly implement corporate cards with tailored features, set up nuanced budgets, and establish streamlined claims and approval processes, ensuring minimal disruption to existing workflows.
How does Aspire compare to competitors for international money transfers?
Aspire excels in international expense management with FX fees up to 2x cheaper than traditional banks.
Global payments are offered by various providers through business accounts. Read our article to know more about types of business accounts and how to choose the best one for your business. There are many banks and fintech companies offering business accounts to businesses in Singapore. We have covered them all in our blog, you can click the links to view accounts offered by various banks such as DBS, OCBC, Maybank etc.
However, if you are a start-up or a growing business, chances are you may not meet the eligibility criteria for most of these banks or find their charges to be expensive for your liking. You can consider opting for Aspire multi-currency account for global payments which offers you all the benefits, with eligibility criteria which are less stringent. Read our article on bank charges in Singapore for a quick and easy comparison.
What level of customization does Aspire offer to meet the specific financial requirements of mid-market clients?
Aspire understands the diverse financial needs of mid-market clients and provides a high level of customization to tailor solutions accordingly. This includes the ability to customize corporate cards with specific spending limits, rewards, and benefits that align with the unique requirements of each client.
Additionally, Aspire's budgeting features are adaptable to accommodate the distinct financial structures of mid-market enterprises. The platform also allows for fine-tuning approval policies, ensuring they align with the specific workflows and compliance standards of individual mid-market businesses. This commitment to customization empowers mid-market clients to optimize their expense management in a way that best suits their financial goals and operational preferences.
Is there a minimum balance required for Aspire Business Accounts?
No minimum balance is required to keep your SGD, USD, EUR, GBP and IDR Accounts activated.
Can Aspire's corporate cards be customized to cater to the specific needs of consulting teams on the go?
Yes, Aspire's corporate cards are highly customizable. Consulting teams can benefit from tailored spending limits, travel-centric perks, and real-time transaction tracking, ensuring that the cards meet the unique requirements of professionals on the move.
How does Aspire support budget management for consulting projects and travel expenses?
Aspire's platform offers sophisticated budget controls that consulting companies can adapt to project-specific needs. This includes setting project budgets, tracking expenditures, and receiving real-time insights to ensure that expenses align with project goals.
What are Aspire Corporate Card FX rates?
At Aspire, we want you to pay the lowest rates in the market.
- Zero card activation fees
- Zero card transaction fees
- Best FX rates, up to 2x cheaper than banks
How does Aspire help consulting companies enforce expense policies and approvals for travel expenses?
Aspire streamlines the claims and approval process, allowing consulting companies to establish and enforce expense policies seamlessly. Customizable approval workflows ensure compliance with company policies and industry regulations.
Is Aspire's platform scalable for consulting companies of varying sizes?
Yes, Aspire's platform is scalable and caters to consulting companies of all sizes. Whether you're a boutique consultancy or a larger firm, the platform's features can be adapted to meet your specific travel and expense management needs.
How can I open a business account in Singapore?
For a business account in Singapore, Aspire is an excellent choice. With a focus on startup and SME needs, Aspire offers a seamless and transparent banking experience.
Benefit from their user-friendly online platform, no minimum balance or account opening fees, and dedicated support for businesses of all sizes.
Aspire is designed to streamline your financial management, making it an ideal partner for entrepreneurs in Singapore.
How long does it take to open an Aspire business account?
Registration with Aspire takes less than 10 minutes which you can do via our website or mobile app.
Once registered, we will get back to you within 5 business days on whether your account has been activated or if we need further documents from you.
Our account verification process varies according to the nature of your business. In exceptional cases, it can take up to 7 days to process your documents.
How can Aspire's corporate cards benefit my startup?
Aspire's corporate cards offer a range of benefits for your startup. Earn 1% unlimited cashback on qualified spends, simplify expense management, enjoy streamlined transactions, and gain real-time insights into spending. With customizable limits, integration with accounting software, and enhanced security features, Aspire's corporate cards are designed to empower your startup's financial efficiency and provide added convenience for your team.
Is Aspire suitable for both early-stage and established startups?
Absolutely, Aspire caters to the needs of both early-stage and established startups. Whether you're just beginning your entrepreneurial journey or have an established business, Aspire offers tailored financial solutions to help streamline your operations.
From managing expenses and optimizing workflows to providing valuable financial insights, Aspire's platform is designed to adapt and scale with your business as it grows. The flexibility and scalability of Aspire make it a suitable choice for startups at various stages of development.
Is there a minimum balance required for Aspire Business Accounts?
No minimum balance is required to keep your SGD, USD and IDR* Accounts activated.
However, we recommend keeping your subscription plan amount available on your balance to ensure you're up to date with your payment every month.*
To create a recipient or make any transaction on your IDR Account, you'll need to have a minimum balance of IDR 10,000 on your account.