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How Sustyfoods scaled its international presence with the Aspire Card

Published on
March 20, 2024
— Aspire Journey
saved per year
saved per year
Before Aspire
After Aspire
Company Size
Leon Chen and Gautam Param
Case study focus
Expense Management

Sustyfoods leveraged on significant cashback and FX savings with Aspire, and used it to take their business beyond borders.


Sustyfoods makes healthy eating simple and easy with their nutritious plant-based meal shakes. Rooted in science with the go-getter in mind, the Sustyfoods team has made it a point to create fuss-free meals that can be prepared in a matter of minutes while providing all the nutrition one needs to get through the day.


Building upon their success and with their sights set on regional expansion, Sustyfoods wanted to expand its online presence to serve customers in the Malaysian and Hong Kong markets.

As a digital-first business, that means increased marketing and foreign exchange spend as the company starts to localise in new markets, spending on Facebook and other advertising platforms to get the word out, as well as going international with their supply chains and working with local logistics partners for cheaper fulfilment.


As a start up, every dollar counts. High FX rates were eating into their margins, not to mention the high initial set up costs of expanding into new markets.

The Aspire Visa Card is known for its highly competitive and transparent FX rates. Rates are on average 4x cheaper than the average bank, and Aspire charges a transparent 0.7% fee on all foreign card payments and allows users to transact in over 30 currencies. On top of that, users get 1% cashback on all qualified digital marketing and SaaS spend as well. When stacked, it leads to significant savings for any company with international aspirations.

"Our favourite Aspire feature is the cashback feature on digital spend for sure. Every penny saved is a penny earned!"
Sustyfoods Team
Founding Team


Since choosing Aspire as their preferred solution for all things business finance, Sustyfoods has been able to reinvest its financial fee savings into growth.

Whether it’s saving on international transfer fees or digital marketing spend, maximising your dollar and improving those margins could make all the difference in scaling your business.