4 Simple Steps To Start Selling On Shopee Singapore And Boost Sales (2022)

November 30, 2020

Guide To Selling On Shopee Singapore

Carousell, Lazada, Qoo10, Shopee. These are the four major online shopping marketplaces in Singapore. But which platform should online retailers pick?

From its humble beginnings in 2015, Shopee Singapore has now grown to become one of the fastest growing e-commerce platforms for both buyers and sellers with operations in 16 countries, spanning regions such as Southeast Asia, Latin America and Europe. As a seller, it is a great option due to its accessibility and low transaction fees.

Why you should be a Shopee seller?

If you're a seller based in Singapore, you get to utilise many tools to maximise success and connect with more buyers on Shopee. To save costs, there are no sign up or registration fees. In addition, albeit for a limited period of time, sellers can waive commission fees for the first 90 days after your listing goes live. After which, there will be a 2% commission fee for any successful orders.

Another tool at your disposal as a Shopee seller is Shopee's wide range of innovative marketing tools to boost your sales. For example, sellers can promote their products on livestream via Shopee Live to engage with customers directly and in real-time. You can also increase visibility and reach more customers by jumping on Shopee's many buzzworthy campaigns (9.9, 11.11 and 12.12 just to name a few) by nominating your products through "My Campaigns" on the Shopee Seller Center.

Last but not least, it's hard to ignore the many Shopee ads that dominate both online and on TV. If you recall the famous Jackie Chan commercial, your buyers will too. Shopee found that a mega campaign would successfully attract more buyers to the platform and even increase orders by 18x as compared to a day with zero campaigns.

With this in mind, are you ready to embark on your e-commerce journey with Shopee? To help you make an informed decision, we created this guide on how you can start selling on Shopee Singapore and tips on how to increase sales for your online business.

How to become a Shopee seller in Singapore

Step 1: Register for an account with Shopee Singapore

On the Shopee mobile app or website, sign up with your Facebook details, email address, or phone number. Fill up other relevant details and verify your phone number. Ideally, it's best to choose a username and profile picture that is related to your business. It’s also a good time to check that your products are not on their prohibited list. Once you’ve logged in, click ‘Seller Centre’ on the corner of their homepage.

If you already have an account, log in directly to the Shopee Singapore’s Seller Centre page.

Shopee’s Seller Centre page

Step 2: List your products

On the sidebar, select ‘My Products’ under ‘Product’. You’ll be redirected to a page where you can list your items.  

Select the relevant category to help buyers find your product easily. Then, insert your product description and brand name (if any).

Do include your product’s price and stock quantity. You may attach up to 9 pictures (8 product images and 1 cover image) of your product.

Step 3: Select shipping methods

Keep scrolling to the bottom of the page to insert the product weight and shipping option. With all relevant details filled in, you are finally ready to publish the product listing.

Step 4: Payment methods on Shopee

Similar to Carousell, Shopee gives buyers the option to message sellers and make their best offer. On the other hand, sellers can also can accept or reject these offers too, depending on their preference.

Most Shopee transactions are made via credit card. Sellers should note that Shopee holds payments until the buyer's entire order is fulfilled.

Shopee Singapore tips to boost sales

Getting listed is only part one of selling products on Shopee Singapore; the next step is to get customers to buy your products. Here are 5 tips you can employ to boost sales.

Tip 1: Bump up your product searchability

If your product doesn’t appear within the first few pages of a customer’s search result, it is unlikely that buyers will purchase it. Give yourself the best chance of sales by having the correct structure and including popular SEO keywords in your product title and description

Here are a few examples on how you could list your product name:

  • Brand Name + Product Model + Specifications + Size + Keywords for SEO
  • Gender + Specifications + Product + Keywords for SEO
  • Age + Specifications + Product + Keywords for SEO
  • Age + Gender + Specifications + Product + Keywords for SEO
  • Specification + Product + Keywords for SEO

Tip 2: List your business on Shopee Mall

Aside from boosting product visibility, consumer trust is an important driver for online sales. One way to achieve brand credibility is by listing your business on Shopee Mall. Shopee Mall is a segment created especially for Shopee’s top sellers and official brands. However, there are slightly more stringent guidelines to confer legitimacy and increase consumer trust.

However, this move can be costly for business owners who are just starting out. On top of the S$315 ACRA registration fee, you also have to pay for service fees among other requirements. Read the full terms and conditions on how to be a Shopee Mall seller.

Tip 3: Experiment with Shopee’s advertising campaign options

Another method to rank higher on Shopee's search results is by running Shopee advertising campaigns. Under the ‘My Ads’ tool, there are two types of advertisements you can run: keyword ads and targeting ads.

Keyword ads have sellers bid for the relevant keywords to their products. This ensure that your product shows up whenever a potential customers searched for your selected keyword on Shopee. Targeting ads work by bidding for a slot in the ‘Similar Products’ feature to ensure that your ads will be featured alongside products similar to yours.

Make sure to manage the duration, budget, bid price and other relevant details of the campaign. Use the campaign’s insights to better market your products in the future. See full guide to managing your Shopee ads.

Tip 4: Have a separate business account to save on business costs

Have a separate business account to foot business-related bills such as paying overseas suppliers and online advertising. Different vendors offer various benefits when you sign up with them.

For example, you can stretch your marketing budget when signing up for the Aspire Cashback Reward Card. The Aspire Cashback Reward Card gives you 1% cashback on your digital marketing and Software-as-a-Service (SaaS) purchases. View the full list of eligible merchants here.

Additionally, the Aspire Corporate Card allows you to transact at visa rates, with a low transparent 0.7% fee. This way, you get the best deals when you pay multi-currencies, especially if you’re shipping goods from China.

💡 Tips: Want to tap into Shopee Ads to reach a wider audience and boost your online sales? Receive 1% cashback when you spend with the Aspire Corporate Card.

Tip 5: Take good pictures and include detailed product descriptions

At the end of the day, employing all the nifty marketing tips in the world won’t work if your pictures are visually unappealing and the description is vague.

Watch videos or read online articles on product photography and study how your competitors take pictures to level up your photography game. Keep your product description as detailed as possible and use writing assistants like Grammarly to ensure your grammar and spelling are correct.

Hopefully, this article has been helpful for those who wish to start their selling journey on Shopee Singapore. All the best and may your business go smoothly!

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