Carousell, Lazada, Qoo10, Shopee. These are the four major online shopping marketplaces in Singapore. But the question is which platform should online retailers pick?
While Shopee is a newer platform with a smaller reach, it is an up-and-coming site that you should not ignore. As a seller, Shopee Singapore is a great option as it is open to everyone and charges low transaction fees.
To help you make an informed decision, we created this guide on how you can start selling on Shopee Singapore. For good measure, we’ve also thrown in some tips to increase sales for your online business.
On the Shopee mobile app or website, sign up with your Facebook details, email address, or phone number. Fill up other relevant details and verify your phone number. Ideally, choose a username and profile picture that is related to your business. It’s also a good time to check that your products are not on their prohibited list. Once you’ve logged in, click ‘Seller Centre’ at the top left-hand corner of their homepage.
If you already have an account, log in directly to the Shopee Singapore’s Seller Centre page.
On the left sidebar, select ‘My Products’ under ‘Product’. You’ll be redirected to a page where you can list your items.
Select the relevant category to help buyers find your product easily. Then, insert your product description and brand name (if any).
Do include your product’s price and stock quantity. You may attach up to 9 pictures (8 product images and 1 cover image) of your product.
Keep scrolling to the bottom of the page to insert the product weight and shipping option. With all relevant details filled in, you are finally ready to publish the product listing.
Like Carousell, Shopee has the option for buyers to message sellers to make an offer, on top of the ‘Buy now’ and ‘Add to cart’ functions. You can accept or reject these offers too.
Most Shopee transactions are made via credit card. Sellers should note that Shopee holds payment until you fulfil your buyer’s entire order.
Getting listed is only part one of selling products on Shopee Singapore, the next step is to get customers to buy your products. Here are 5 tips you can employ to boost sales.
If your product doesn’t appear within the first few pages of a customer’s search result, it is unlikely that buyers will purchase it. Give yourself the best chance of sales by having the correct structure and including popular SEO keywords in your product title and description
Your title could look like this:
Aside from boosting product visibility, consumer trust is an important driver for online sales. Listing your business on Shopee Mall is one way to achieve brand credibility. Shopee Mall is a segment created for Shopee’s top sellers and official brands. The stringent Shopee Mall guidelines confer legitimacy and increase consumer trust.
However, this move can be costly for business owners who are just starting out. There is a $315 fee to register your business with ACRA and you have to pay service fees among other requirements. Read the full terms and conditions on how to be a Shopee Mall seller.
Running Shopee advertising campaigns to get your products to rank higher in Shopee’s search results. The ‘My Ads’ tool has two types of advertisements you can run: keyword ads and targeting ads.
Keyword ads have sellers bid for the relevant keywords to their products. What you’re doing is to ensure your product shows up whenever a potential customer searches for your selected word on Shopee. Targeting ads work by bidding for a slot in the ‘Similar Products’ feature so that your ads will be featured alongside products similar to yours.
Make sure to manage the duration, budget, bid price and other relevant details of the campaign. Use the campaign’s insights to better market your products in the future. See full guide to managing your Shopee ads.
Have a separate business account to foot business-related bills such as paying overseas suppliers and online advertising. Different vendors offer various benefits when you sign up with them.
For example, you can stretch your marketing budget when signing up for the Aspire Cashback Reward Card. The Aspire Cashback Reward Card gives you 1% cashback on your digital marketing and Software-as-a-Service (SaaS) purchases. View the full list of eligible merchants here.
Additionally, the Aspire Corporate Card allows you to transact at visa rates, with a low transparent 0.7% fee. This way, you get the best deals when you pay multi-currencies, especially if you’re shipping goods from China.
At the end of the day, employing all the nifty marketing tips in the world won’t work if your pictures are visually unappealing and the description is vague.
So watch videos or read online articles on product photography and study how your competitors take pictures to level up your photography game. Keep your product description as detailed as possible. Use Grammarly to ensure your grammar and spelling are correct.
We hope this article has been helpful for those who wish to begin selling on Shopee Singapore. Good luck and may your business go smoothly!