Part of building an eCommerce business is setting up a page to sell your items on. As a business owner, you can opt to start an account on online marketplaces like Shopee or social media platforms like Instagram.
But if you do want to build a website, Wix is a site you want to look into. In this article, we’ll cover why you should consider using the Wix eCommerce option to build your online store and how to do so.
Wix is known for being a simple cloud-based, drag-and-drop HTML5 website builder. With thousands of available design templates, even beginners who do not understand code can make a stylish, user-friendly website.
Wix has a whole host of free and paid apps and advanced eCommerce tools to boost the functionality of your online store. While there are no transaction fees, users have to pay for a Business plan to collect payment.
However with Wix, you can sell your products through multiple channels such as Facebook and Instagram. To small business owners with little start-up capital, these functions present Wix as a viable all-in-one solution for hosting and building their business website.
There are many ways to organise the layout of your Wix online store. Here are 3 examples of the best Wix eCommerce websites as taken from the Wix website and accompanying reasons as to why their design is great.
What the website design communicates
What the website design communicates
What the website design communicates
Head to the Wix eCommerce website and create your account. You can use your Google, Facebook or email account to sign up.
You’ll be directed to choose your store template. If you’re short on time, let the Wix ADI create a website for you. Or click the ‘Choose a Template’ button to choose from thousands of designs.
If you select ‘Choose a Template’, you’ll be redirected to a customise your online store’s design on Wix Editor after you’ve picked your desired template. Here, you can add apps, edit pages, and adjust your layout.
Click on ‘Add Apps' and search for ‘Wix Stores’. Add the app to your site. Once added, you’ll be able to manage your products.
To list your products, you can either choose to create a collection or manage individual products. Both options are intuitive and easy to navigate. Add the relevant product title, images, description and price.
Ideally, you should use SEO keywords to boost your website’s and product’s visibility on Google search rankings.
To collect customer payments, you’ll need to upgrade to one of the paid Wix eCommerce business premium plans. They are:
If you’re just starting out, the Business Unlimited Plan should be sufficient to meet your needs. Once you’ve selected and completed payment for your plan, go to Accept Payments on your site's dashboard.
There, choose your preferred payment methods by following the steps provided. Click ‘Complete Setup / Connect’ for each payment method and you should be good to go!
Now, set up shipping. Go to the Store Shipping tab on your dashboard and select your shipping regions. Then set up a ‘Rate by Price Range’ rule. This will include details for shipping and delivery options, estimated delivery times and shipping rates.
For a more comprehensive guide on how to set up shipping, refer to the Wix Stores shipping guide.
With your products listed, shipping and payment methods set up, you’re almost done. Choose a domain name for your website and make sure it’s not too similar to existing websites. Ideally, your domain name should be relevant to your product.
When you are ready, click ‘Publish’ at the top right-hand corner to go live with your site. If not, ‘Save’ your work to continue working on it another time.
Wix accepts payment via:
Wix Stores is an eCommerce platform that offers small online retailers all the basic features needed to run a successful business. So if you’re just starting out, do consider Wix for your online retail business!
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