In this fast-paced world where information is constantly being delivered to people, it is a challenge to stand out from competitors in an oversaturated market. Small business owners are constantly searching for new ways and mediums to share their content to a bigger group of audience. Hence, it is important to find fresh and unique ways of allowing your service or product to stand out in the crowd of brands vying for the attention of your target audience.
With more and more brands leveraging video marketing to share and promote their products and services, it is evident that video content is a powerful and effective aspect of a successful marketing strategy – now more so than ever. For growing small businesses, video marketing is proving to be a great way of interacting with your target customers and expanding your brand.
Search engines are constantly finding engaging content, and nothing is more enticing than a video. If you put in the time and effort to create and optimize videos for search engine, you will see a boost in organic traffic to your website. This could mean designing an engaging thumbnail, selecting an ideal video platform, ensuring the page is relevant and SEO optimized, and creating interesting headlines. There is quite a lot to cover, but it is definitely worth the effort.
In addition, YouTube is the next biggest search engine after Google. Placing your video on your website and YouTube will greatly increase your visibility and chance of showing up in search engine results pages. If you are uploading your video to YouTube, one tip is to include links in both the videos and video description.
Videos allow you to build a holistic, personal, and engaging connection with customers much faster than simply with copy. However, the two mediums should ideally be used together to present your business as knowledgeable, helpful, and human.
If you share additional content in a grounded, sincere, and genuine manner, you will also be more likely to build trust. This is essentially what inbound marketing is about – creating consumer trust and leveraging it to build and foster relationships.
Behind-the-scenes footage and employee interviews are amazing ways of sharing the human side of your brand. These videos allow you to build engagement and a stronger connection with your prospective customers.
Videos are a worthwhile investment. According to HubSpot, including videos on your landing pages will boost conversion rates by 80 percent. Watching an engaging video can definitely influence purchasing decisions and increase the chances of converting a lead to a customer, as compared to simply reading the information.
Having influencers and vloggers giving a review of your products or services on their social media accounts is a great example of leveraging video marketing. With influencer marketing growing to be one of the biggest customer-acquisition channels, this will help to increase your reach and allow you to develop a higher ROI.
One of the best things about video marketing is how it can complement your existing marketing strategy perfectly. If you are currently creating blogs, you have the flexibility of converting them into a video format or add additional video content. Helpful and practical how-to blogs can also be transformed into how-to videos, giving your target audience another unique way of interacting with your brand. This is particularly effective if you are doing product demonstrations or trying to express something that will have a much lesser impact with only written words.
Video is also a great addition to email marketing campaigns. Did you know that simply using the term ‘video’ in your subject title can decrease unsubscribe rates and increase open rates? Integrating videos in an email can also increase the click-through rate by 200 to 300 percent.
Engagement is one of the most essential things in the world of digital marketing. When the content you design and share is not generating engagement, your traffic and conversion rates will suffer. As social media platforms continue blossoming with a steady increase in the number of users, a cost-effective strategy for your brand is to have a great online presence on social media. Therefore, creating relevant and educational videos is going to be effective in driving engagement and stimulating interest in your brand.
Having a good video editing software will help you to share and showcase your products or services from all angles and produce professional videos for social platforms like Facebook, Instagram, and YouTube. Here are some free video editing software options that are great for editing videos and helping you stand out from the crowd.
The VSDC Video Editor offers several advanced video effects such as color correction and object transformation, as well as advanced audio effects such as sound normalization and volume correction.
Blender is an open-source program that is really more than simply a video editor. It is designed as a 3D animation suite that allows for many functions like rendering and modeling and comes with a lot of amazing features for video editing. Some of the notable features are speed control, adjustment layers, transitions, and filters.
Similar to Blender, Lightworks falls under the more advanced category when it comes to video editing software. It also has many video tutorials which are great for beginners and supports a huge range of video formats.
Other than the wide range of free and easy-to-use video editing software available, the Aspire Corporate Card is also great for optimizing your marketing budget. It is a debit card offering 1% cashback on digital marketing expenses and selected software (SaaS) subscription services. Check out the list of qualified merchants here.