Facebook Advertising is an important method of connecting with your audience through one of the most popular and largest social networks in the world. It can be difficult to connect organically due to the ever-changing Facebook algorithm.

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However, Facebook has several micro-targeting features that allow you to reach and connect to your exact target audience. What this means is that Facebook ads will deliver your message to the people who would want your products or services the most.

Benefits of Facebook Advertising for Small Business

1. Advanced targeting tools

A huge advantage of Facebook advertising is its extensive range of targeting options that will enable you to connect and reach your prospective customers. As Facebook allows businesses to advertise to a customized audience based on age, location, interests, and behaviour, your ads will only be shown to the users with potential to purchase your product or service.

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This is especially important for small businesses who are looking to reach a specific group of potential customers.

Facebook also offers great flexibility in the creation of ads so businesses can customize them in a way that truly reflects the brand. You can select the target audience, type of ad, and budget. In addition, your ad campaign can be designed based on your marketing goals, whether it is to boost post engagement or increase page likes.  

2. Effective remarketing

Facebook remarketing is an excellent way to reach users who have engaged with your brand previously in some way. It could be visiting the website or adding something to the cart without making a final purchase.

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Remarketing allows you to display your product to this person again in the future. Perhaps you can offer a more exciting offer or better price this time, increasing the chances of converting that lead.

3. Custom calls to action

Another great advantage that Facebook advertising has is its custom call-to-actions (CTAs) that will help to drive higher conversion rates. With a call-to-action button, it gives prospective customers clear instructions on the next step to take, such as using an app or signing up for a subscription.

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CTAs will also make a huge difference in the optimization and performance of your ads.

Step-By-Step Guide to Facebook Advertising for Small Business

1. Select your objective

After you have logged into Facebook Ads Manager, click on the Campaigns tab, and select Create to start a new ad campaign. There are 11 marketing objectives you can choose from, such as brand awareness, engagement, conversions, and traffic.

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You should select one based on the goals you have set for this specific ad. Do note that you can pay per action for conversion-oriented goals but you will need to pay for impressions for exposure goals like traffic.

2. Name the campaign

The next step is to name your ad campaign and select whether to establish an A/B split test. You will also need to decide whether to switch on budget optimization.

3. Choose target audience

In this phase, you can choose between using a saved audience or creating a new customized target audience. There are also several ways to narrow down your targeting, such as language, geographical location, interests, job title, behaviour etc.

4. Set ad budget

First, decide if you want the budget to be set by lifetime spend or daily spend. For daily spend, it will give Facebook an idea of the amount of money you are willing to place into the ads each day. For lifetime spend, Facebook will know the amount you are willing to put in throughout the entire lifetime of the ad.

A daily budget is great for smaller promotions like a sale. However, if the campaign is long-term and stretches over many weeks or months, a lifetime budget is more suitable as it gives the ad spend more flexibility and prevents overspending.

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💡 Tip: The Aspire business account is also great for managing your business financial needs. With no hidden fees and a 1% cashback on your Facebook ad spending, it is a great way to optimize your marketing budget.

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5. Design the ad

The next step is to design how you want your Facebook ad to look. Typically, it should consist of the following:

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• A headline
• Up to five pictures
• Status update text
• Link description
• Call-to-action button

One important tip is to periodically update your ad images to prevent ad fatigue.

6. Select placement

For Facebook advertising, there are a number of different placement options, such as mobile newsfeed, desktop news feed, audience network, Facebook marketplace and more. You can make use of a tool like Google Analytics to understand and analyse the traffic of your website.

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Observe where the traffic comes from and track whether it is mobile or desktop traffic and choose your ad placement accordingly.

7. Review and place order

It is recommended that you get someone else to go through your ad quickly to ensure that there are no mistakes. After you have successfully created your first Facebook ad, Facebook will provide two options.

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Select ‘Continue’ if you do not want to design any more ads in this ad set. However, if you are looking to create another ad that targets similar audience, you can do so by choosing the ‘Create Similar Ad’ option.

Get Certified in Facebook Advertising Today

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The Facebook Blueprint Certification is essentially a Facebook ads certification. There is an examination process you need to go through, testing your Facebook advertising IQ. These advanced tests will need to be scheduled and you will need a minimum score of 700 to pass before getting the badges and certificates.

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This is a great way to stand out and boost your credibility, so what are you waiting for? Get started today!