Search engine optimization (SEO) refers to the process of optimizing your site and the web content to be more visible to users who are searching for relevant terms. The higher visibility your site has in search results, the more likely you will be able to attract potential customers. The term SEO is also used to describe the process of making your sites easier for search engine indexing software, known as ‘crawlers’, to scan, find, and index your webpages.
The most important part of SEO is essentially how you can leverage it to drive higher relevant traffic, sales, and leads to your business.
Trillions of searches are conducted online by people every single day, usually with the commercial intent of getting information about certain products or services. This means that there is an incredible amount of high-intent and specific traffic.
There are people who are searching for a wide range of things that may be directly or indirectly related to your business. This means that there are many opportunities out there for you to reach and connect with the people who might be interested in what you have to offer. By leveraging various platforms, you will be better able to answer their queries, solve any problems they may have, and eventually turn into a trusted resource to them.
One of the most effective ways for small businesses to compete with big brands is to generate higher organic traffic. In order to be successful with organic traffic, it is important that small businesses rank at the top on a search engine results page.
Ideally, the content in your site should have a keyword density between 2 and 5 percent. Do remember that having a higher frequency of keywords does not necessarily mean that the page ranking will be boosted. You will also need to have a better understanding of why people are searching for particular keywords. More than ever, search engines focus greatly on user intent and will return sites they think matches best with what a person wants to accomplish when they are searching for a specific word or topic. Hence, it is essential to create quality content that provides useful and relevant information to the people who land on your page.
SEO tools are great for saving you from tedious data analysis and keyword research. Digital marketers often rely on these tools to optimize the ranking of a site in the searches of prospective customers and visitors. The best SEO tools offer reports on how you can stand out from competitors and provide insights on where your biggest opportunities lie. You will also be able to measure and analyze search performance countries or languages.
Here are some of the most popular SEO tools that will help your website be included in the top rankings of Google searches.
Considered to be one of the most complete tool set and a full-service powerhouse, Moz Pro has set a standard for SEO tools in many ways. Many SEO specialists have raved about how it is always kept up to date even with the regular algorithm changes by Google. It also has a great chat portal that offers insightful responses to every single question asked. Whether you are searching for a site crawl or keyword suggestions, Moz Pro can help you with that. It also provides insightful findings on the performance of your website and offers recommendations on how to improve it.
KWFinder is a SEO keyword tool that helps you to look for long-tail keywords with a lower competition level. Experts often use this SEO tool to run analysis reports on search engine results pages and to find the best keywords. There is a Rank Tracker tool that allows you to determine your ranking easily while tracking your progress based on a single key metric.
With its exceptional reporting, deep feature set, and amazing support for advertising and digital marketing, SpyFu has made its mark in the SEO game. With SpyFu, you can get information on the number of times a keyword is being searched and the ranking difficulty for each keyword. In addition, you can search both your own or the competitors’ sites to see the number of monthly clicks, number of organic keywords, the various campaigns running with Google Ads, and many more. This is easily one of the most detailed SEO software tools in the market.
The three SEO software tools mentioned above are great and they serve different needs and objectives. To decide which SEO tool to use, you can start by understanding what each tool is best used for and the ease of use – which we have summarized in the table below.
It is also important to consider the pricings of the various SEO tools to check if it is in line with your marketing budget. Other than the free trials offered by Moz Pro and KWFinder for 30 and 10 days respectively, there are many other ways to optimize your marketing budget.
For instance, the Aspire Business Account offers 1% cashback for all online marketing and SaaS purchases with no strings attached. An account for all your business financial needs, it is designed to make business banking fast, easy, and transparent.