Though Singapore’s retail sector has suffered a hit this 2020, it doesn’t mean that the nation’s appetite for shopping has dissipated. The COVID-19 stay home measures saw customers turning to online shopping, resulting in a tremendous growth in the e-commerce sector.
Starting a business on a digital platform like Instagram has become an increasingly viable and attractive alternative. With Instagram, you have an all-in-one platform where you can build your online presence, advertise and sell your products. Here’s how you can start selling on Instagram, even without a website.
First step, sign up for a business account with Instagram. If you already have a personal account, switch it to a business account by following these steps:
With a business account, you get access to Instagram Insights so you can view your follower statistics to understand who engages with you. You can analyse post reach and get live feedback on your content performance.
Aside from having an Instagram business account linked to a Facebook page, your business should also be located in a supported market, sell physical goods, comply with Instagram’s commerce policies.
Then, go to ‘Settings’ → ‘Business’ → ‘Set up Instagram Shopping’. The Instagram Shopping function is great as it gives customers easy access to your product, pricing and information. Simply follow the instructions and submit. Then wait for your account to be reviewed and approved.
Take pictures of and post your products on Instagram. Include your product name, relevant details and product tag. You can add a maximum of five product tags per image or video and a maximum of 20 product tags on multi-image posts.
Channel more attention to your main posts by also featuring products on Instagram Stories. Each story can feature one product sticker.
With Instagram Shopping, customers can tap the ‘Shop now’ product tag to visit your business website to complete their purchase. However, if you don’t have a website, set up the Checkout feature.
This in-app payment mode allows customers to keep track of their purchases, select items and enter payment details without having to leave Instagram. They can pay with Mastercard, American Express, Visa, PayPal or Discover.
Now that you have set up your Instagram business account, here are some ways to boost sales.
Instagram is a visual platform with an endless scroll function made for mobile. If your pictures aren’t aesthetically pleasing, your targeted audience won’t stop to look. So level up your photography game. Read up on product photography and picture editing.
Use Pinterest to save and find new ways to take product pictures. Use relevant dimensions for the different formats (i.e. 1:1 square aspect ratio for Instagram posts; 9:16 aspect ratio for Instagram stories).
Having a brand voice is as important as maintaining a visually coherent Instagram feed. It allows you to increase customer engagement and makes it easier to ask for feedback and customer reviews.
Here are 3 caption writing tips:
In 200 words or less, your caption should create a story, a clear CTA (call to action) and direct your customers to a link they can find and/or purchase your product. Fenty Beauty is a global brand that is amazing at doing this.
Generally, these captions that sell a product follow this format:
Get your product out to the masses by using Instagram ads to reach your target audiences. There are several types of advertising options on Instagram to choose from:
Start advertising by clicking the Ads Manager function to create your ad, select your target audience and determine your ad budget.
Stretch your marketing budget when signing up for the Aspire Cashback Reward Card. The Aspire Cashback Reward Card gives you 1% cashback on your digital marketing and Software-as-a-Service (SaaS) purchases. View the full list of eligible merchants here.
If you’re shipping products and/or materials from an overseas source, you’ll want to set up a separate business account and transact in their foreign currency. Different vendors offer various benefits when you sign up with them.
For instance, the Aspire Corporate Card allows you to transact at visa rates, with a low transparent 0.7% fee. This way, you get the best deals when you pay multi-currencies, especially if you’re shipping goods from China.
May your selling venture on Instagram be a smooth one!