Seller’s Guide To Lazada Singapore: How To Start Selling And Get Sales

Why Should You Start Selling on Lazada Singapore?

Among The Most Popular e-commerce Sites in Singapore

Since its inception in 2012, Lazada Singapore has evolved into one of Southeast Asia's leading e-commerce platforms. As of 2024, it serves over 200 million active users across the region, with Singapore's marketplace attracting approximately 15 million monthly visits. This extensive user base provides sellers with unprecedented access to a large and growing customer pool.

Zero Setup Costs

Starting your journey on Lazada Singapore remains free of charge in 2024, whether through the standard Lazada Seller Centre or LazMall SG. Sellers can create their store, list products, and access basic marketing tools without any upfront investment. This cost-effective entry point allows businesses to test the market and scale their operations gradually without significant financial risk.

Flexible Inventory Management

Lazada's seller-friendly approach extends to inventory management, with no minimum stock requirements. Sellers can start with a single product and expand their catalog as their business grows. The platform's inventory management system tracks stock levels in real-time and sends automatic notifications when replenishment is needed, helping prevent stockouts while maintaining optimal inventory levels.

Enhanced Seller Support System

The 2024 seller center provides comprehensive support through an integrated dashboard that combines analytics, order management, and customer service tools. Multilingual support staff are available 24/7 through chat, email, and phone channels. The platform also offers detailed video tutorials and documentation to help sellers optimize their operations and resolve common issues quickly.

Comprehensive Analytics

Lazada's analytics suite delivers actionable insights through an intuitive dashboard that tracks key performance indicators in real-time. Sellers can monitor product performance, customer behavior, and market trends to make data-driven decisions. The platform provides detailed conversion metrics, traffic analysis, and competitive positioning data to help optimize listings and marketing strategies.

Competitive Shipping Infrastructure

Lazada's integrated logistics network, LEX (Lazada Express), offers some of the most competitive shipping rates in the market. The platform has expanded its warehouse network across Singapore and improved delivery times through strategic partnerships with local logistics providers. Sellers can choose between self-fulfillment and Lazada's fulfillment services, which include storage, picking, packing, and delivery.

Advanced Marketing Tools

The 2024 marketing suite includes sophisticated tools that help sellers reach and convert customers effectively. The platform's AI-powered system suggests optimal pricing strategies and promotional campaigns based on market data. Sellers can leverage live streaming capabilities to showcase products in real-time, while the enhanced affiliate program helps extend reach through partner networks.

What Documents Do You Need to Start Selling on Lazada Singapore?

Selling on Lazada is quite simple. However, you need to sort certain information to become a seller on Lazada. It is better to keep all information handy before you register on Lazada so that the process becomes easier. In general, you will need the following to begin your seller journey: 

For an Individual account, you need the following documents

• Local Government Identification Card (NRIC/PR ID)
• Recent bank account statement
• Verified phone number, valid email address and proof of residence

For a Corporate account, you need the following documents 

• ACRA Bizfile
• Bank account information/ Credit card details
• Company UEN number
• Director’s identification
• GST registration details (if applicable)

For Lazmall Seller,  you need the following documents

• ACRA Bizfile (Corporate)
• Trademark certificate or authorisation paperwork (for Lazmall)

You may also require additional information depending on the products that you sell. 

A Step-by-Step Guide on How to Sell on Lazada Singapore 

To learn how to sell on Lazada Singapore, just follow these four simple steps. 

Step 1: Register a seller’s account with Lazada.

On Lazada’s seller centre website, you’ll be given four options: Lazmall Seller, MarketPlace and RedMart and LazGlobal. LazMall offers local and international sellers a curated channel to sell branded products. Local sellers in Singapore can choose to sell on MarketPlace with 0% commission. RedMart is for those who want to sell groceries such as fruits, vegetables, meat and pet products. LazGlobal is for brands and shops operating outside Southeast Asia and engaged in cross-border sales.

Select ‘Local Seller’ to list your products for free. But before you sign up, check that your products are not on the Lazada seller’s prohibited list. Some of the products that you cannot sell on Lazada Singapore are: 

• Obscene products 
• Adult materials 
• Weapons 
• Firearms 
• Protected flora and fauna 
• Artifacts 
• Precious metals 
• Tobacco 
• Alcohol 
• Medical devices 
• Medicinal drugs 

Once you sign up, you’ll then be directed to a webpage that requires you to key in an OTP. This OTP will be sent to your phone. Fill in the other relevant details to move on to the next step. 

You’ll then be directed to a webpage that requires you to key in an OTP. This OTP will be sent to your phone. Fill in the other relevant details to move on to the next step.

Step 2: Upload documents and get verification 

To proceed with your sign-up, you will need to upload certain documents and get them verified. As an individual seller, you will need to upload a front and back copy of your NRIC. Corporate sellers need to upload ACRA data. 

You will also need to upload your bank details and present your credit card statement for verification.

Lazada has significantly streamlined its verification process for 2024, introducing a modern digital submission system through the seller portal. Documents are processed through an AI-powered verification system that cross-references submitted information with official databases, while a new video verification option adds an extra layer of security for high-value accounts. Most verifications are now completed within 24 hours, allowing sellers to start their business quickly and securely.

Step 3: List your products

Next, you’ll be directed to the seller centre’s main page. You’ll be prompted to complete a to-do list. Key in your address and shipping details, then click ‘Upload Your SKU’ to begin uploading your products.

The good news is that the process is relatively simple. Lazada has a content score bar at the bottom of the page to help you optimise your product profile. The platform now features an intelligent categorisation system that automatically suggests the most relevant product categories, while the AI-assisted description generator helps create compelling product content based on key features. 

With all relevant details filled in, you are finally ready to publish the product listing.

Some tips to help improve your listing are: 

• Make sure you identify the product name and category correctly. This will help your customers find your store more easily. 
• Enter detailed product descriptions to help your customers understand what you are selling. 
• In the description field, write at least three product features or highlights. 
• If you have different variations for your product, be sure to fill all of them out in variations field accurately. 

Step 4: Setup Payment and start selling

Don’t forget to link your bank account to your Lazada seller’s account! Once your bank details are verified, and your products have been listed, you can start selling on Lazada Singapore. All payments are made through Lazada, where they'll take a cut of your revenue each time you make a sale.

To better manage payment and shipping, use the Fulfilment by Lazada service. On top of that, you can also access Lazada’s logistics service for warehouse storage, delivery and stock taking by clicking on the ‘Products’ tab on the main page's sidebar.

💡 Tips: Heads up, Lazada sellers! Open an Aspire corporate account and enjoy more savings and more time growing your business.

Fees to Sell on Lazada Singapore 

Now that you know how to sell on Lazada Singapore, the next question that you may have is what is the fee Lazada charges. 

As already mentioned before, there is no setup fee on Lazada. However, depending on the products that you sell and where you list them, Lazada will charge a commission of your sales plus a payment fee. 

LazMall

Premium brand sellers on LazMall are subject to a tiered commission rate of 3-5% based on product category and monthly sales volume. Additionally, there is a fixed 2% transaction fee for payment processing. All fees are subject to Singapore's updated 9% GST rate, which increased from 7% in 2024.

Marketplace

Standard marketplace sellers benefit from a straightforward fee structure with a flat 2% commission rate on sales and a 2% payment processing fee. Like all Lazada services, these fees are subject to the current 9% GST. New sellers can take advantage of periodic promotional rates during their first three months.

LazGlobal

Cross-border sellers using LazGlobal face a higher commission structure of 4-8% depending on product category and origin country. Additional fees include a 2% cross-border transaction fee and a 1.5% foreign exchange fee. GST is calculated based on the seller's country of origin and Singapore's import regulations.

RedMart

RedMart's commission structure is negotiable and varies based on product category, particularly for fresh and perishable goods. The platform implements performance-based fee adjustments that reward sellers with high fulfillment rates and customer satisfaction scores. Commissions typically range from 5-15%, with additional cold chain logistics fees where applicable.

Tips to Boost Sales on Lazada Singapore

Now that you are a listed seller on Lazada Singapore, the easy part is done and dusted. The next challenge is to get your product out to customers. Here are some tips you can use to give your business a boost.

1. Optimise for Lazada's New Algorithm

Lazada's 2024 search algorithm prioritises product visibility based on comprehensive listing optimization. Create detailed product titles that incorporate relevant keywords while maintaining readability, and utilise backend search terms effectively. Implement structured data markup to enhance your listing's visibility, and maintain consistently high seller performance metrics as these directly impact your product rankings.

2. Leverage Customer Reviews

Build trust and credibility through strategic review management. Set up automated review request systems to encourage feedback after successful deliveries, and respond to all customer comments within 24 hours. Use review analytics to identify product improvement opportunities, and prominently display verified purchase reviews to boost buyer confidence in your listings.

3. Strategic Shipping Options

Optimize your shipping strategy by offering flexible delivery options that cater to different customer needs. Implement dynamic shipping rates based on order value and destination, and consider utilizing Lazada's fulfillment centers for faster delivery times. Focus on realistic delivery promises and maintain a track record of on-time fulfillment to build customer trust.

4. Utilise Enhanced Marketing Features

Take advantage of Lazada's comprehensive marketing toolkit to maximize your reach. Create engaging video content showcasing product features and benefits, participate in live streaming sessions during peak shopping hours, and align your promotions with platform-wide campaigns. Consider expanding into cross-border selling to reach new markets and increase your customer base.

5. Optimise Business Operations

Streamline your operations using Lazada's integrated management tools to handle inventory, pricing, and multi-channel sales efficiently. Implement automated pricing tools to stay competitive while maintaining profitability, and regularly monitor competitive pricing analytics to adjust your strategy. Connect your store with other sales channels through Lazada's multi-channel integration features.

6. Enhance Product Presentation

Create compelling product listings using high-quality visual content. Implement 360-degree photography to showcase products from every angle, and utilise augmented reality features for applicable items. Develop comprehensive size guides with detailed measurements, and create product demonstration videos that highlight key features and usage instructions.

7. Achieve and Maintain Preferred Seller Status

Earning Preferred Seller status in 2024 unlocks premium benefits and increased visibility. Key requirements include:

• Minimum 90-day marketplace presence
• 85% positive seller rating
• Less than 3% cancellation rate
• Minimum 100 successful orders
• Regular inventory updates with less than 5% out-of-stock items

Meeting these criteria not only improves your store's visibility but also provides access to exclusive promotional opportunities and reduced fees.