If you’re an independent retailer who wants to sell products on an online marketplace, which one do you choose? If you’re looking for a platform with a huge reach, pick Lazada Singapore. As a business owner who is just starting out or venturing into the online retail space, you’ll want to leverage Lazada’s established payment and logistics infrastructure.
This way, you don’t have to panic about your customers experiencing unorganised shipment and delivery processes or dealing with a messy e-commerce website layout. That’s why signing up with Lazada is still an option worth considering despite its sizeable 3% to 9% commission fee (not including GST).
To help you launch your business, we’ve put together an easy step-by-step guide on how to start selling on Lazada Singapore and tips on how you can boost sales on the online platform.
On the Lazada’s seller centre website, you’ll be given three options: Lazmall Seller, Local Seller and LazGlobal Seller. Select ‘Local Seller’ to list your products for free. But before you sign up, check that your products are not on the Lazada seller’s prohibited list.
You’ll then be directed to a webpage that requires you to key in an OTP. This OTP will be sent to your phone. Fill in the other relevant details to move on to the next step.
Next, you’ll be directed to the seller centre’s main page. You’ll be prompted to complete a to-do list. Key in your address and shipping details, then click ‘Upload Your SKU’ to begin uploading your products.
The good news is that the process is relatively simple. Lazada has a content score bar at the bottom of the page to help you optimise your product profile. But the process may be labour-intensive for some and takes a while due to the many details required to list a product.
However, this lengthy process still has its benefits. It keeps you in compliance with Lazada's strict requirements for independent businesses and encourages seller professionalism. Keep going until you have filled in your product price, quantity and weight.
With all relevant details filled in, you are finally ready to publish the product listing.
Don’t forget to link your bank account to your Lazada seller’s account! All payments are made through Lazada, where they'll take a cut of your revenue each time you make a sale.
To better manage payment and shipping, use the Fulfilment by Lazada service. On top of that, you can also access Lazada’s logistics service for warehouse storage, delivery and stock taking by clicking on the ‘Products’ tab on the main page's sidebar.
Now that you are a listed seller on Lazada Singapore, the easy part is done and dusted. The next challenge is to get your product out to customers. Here are some tips you can use to give your business a boost.
The goal is to have your product rank high on Lazada’s product search engine. To do so, you need a game plan to optimise your profile. Know that Lazada focuses on keyword optimisation, so use free SEO keyword tools to find and add terms that have a high search volume into your product title and description.
Ensure that your search terms are in order and boost sales with discounts, promotions and/or sales during your initial product launch.
When making online purchases, customers take into account whether a merchant has a positive track record. They do this by reading reviews past customers have left you; that’s why asking for a customer reviews is crucial. Improving your ratings will also bump up your product rankings.
One of the easiest methods to keep your ratings up is to provide free shipping. By absorbing shipping costs, the lowered costs will incentivise customers to click ‘check out’. Other benefits of providing free shipping to your buyers include:
Use discounts to set your products at an even more competitive price and then use advertising campaigns to bolster your reach. You can access campaign management on the main seller centre page.
Toggle around or use the Lazada University resource to learn how to best optimise your campaigns. Ultimately, this will contribute towards your product’s increased visibility and conversion rate.
Consider running Facebook and Instagram ads at the same time for a multi-channel strategy to improve traffic and direct sales to your Lazada account.
Look out for cards and business accounts which offer you savings when you make business-related purchases. For instance, if you ship your goods from China, you’ll want to sign up for the Aspire Corporate Card. The Aspire Corporate card allows you to transact RMB at visa rates. With a low transparent 0.7% fee, you get a great deal when paying multi-currencies.
Want to receive rewards for your software or ad spend? The Aspire Business Account does just that. The Aspire Business Account gives you 1% cashback on your digital marketing and Software-as-a-Service (SaaS) purchases, allowing you to run your online marketing campaigns longer.
With this guide, hopefully becoming a seller on Lazada Singapore will be an easy, fuss-free process.