Seller’s Guide To Lazada Singapore: How To Start Selling And Get Sales

Written by
Zachary Pestana
Last Modified on
December 19, 2023

If you’re an independent retailer in Singapore who wants to sell products on an online marketplace, there are plenty of options to choose from. You can sell on Lazada, Shopee, Qoo10 or even Amazon. If you’re looking for a platform with a huge reach, we recommend you pick Lazada Singapore. As a business owner who is just starting out or venturing into the online retail space, you’ll want to leverage Lazada’s established payment and logistics infrastructure.

This way, you don’t have to panic about your customers experiencing unorganised shipment and delivery processes or dealing with a messy e-commerce website layout. That’s why signing up with Lazada is still an option worth considering despite its sizeable 3% to 9% commission fee (not including GST).

To help you launch your business, we’ve put together an easy step-by-step guide on how to start selling on Lazada Singapore and tips on how you can boost sales on the online platform.

Lazada’s seller centre homepage

Why Should You Start Selling on Lazada Singapore? 

Among The Most Popular e-commerce Sites in Singapore

Started in 2012, Lazada Singapore grew to become one of the most trusted and visited websites in the country. It is considered to be Southeast Asia’s Amazon, offering a range of products from electronics and home appliances to fashion and beauty. It is the second-most visited e-commerce portal in Singapore. According to PYMNTS, the website has 150 million users and rakes up about 10 million monthly visits. With a user base like this, your online business will get good outreach when you start selling on Lazada. Lazada is the second most-visited e-commerce site in the city-state

No-Cost Setup 

Creating your seller account on Lazada Singapore, whether it's Lazada Seller Centre or LazMall SG, is free. You can set up your account with ease and begin reaching millions of customers. This is a much cheaper option than setting up your own website. 

No Capital Restriction 

Another major advantage that selling on Lazada has is that the company does not impose a minimum number of products to sell. Even if you have just one item with limited stock, you can start your business right away! 

Great Service 

Lazada’s dedicated seller centre is easily accessible and highly user-friendly. You can find answers to many queries you may have, tips to improve sales and a full rundown of policies that can help you avoid issues later. 

Deep Insights 

You can also find useful information, such as marketing insights into your listing’s performance on Lazada. Details such as best-selling items and products with the most views can help you improve your sales and retain customers. 

Cheap Shipping Costs 

Lazada’s shipping costs are among the lowest when compared to the competition. This is because Lazada has a centralised logistics system with various partnerships that reduces shipping costs. This is a huge incentive for your buyers, thereby a potential reason why your sales may increase. 

Various Campaign Tools 

Lazada offers various marketing and campaign tools to sellers that can help boost sales. For instance, apart from free shipping, Lazada also offers flash sales, affiliate programs for buyers and paid marketing strategies. This can be especially beneficial to small businesses that do not have the budget for elaborate marketing spending. 

Easy Navigation 

Lazada’s website and mobile app are extremely user-friendly. You can understand how to navigate the system without much effort. It is quite intuitive. You can also refer to tutorials if you have any doubts. Otherwise, their 24/7 tech support will come to your rescue. 

What Documents Do You Need to Start Selling on Lazada Singapore?

Selling on Lazada is quite simple. However, you need to sort certain information to become a seller on Lazada. It is better to keep all information handy before you register on Lazada so that the process becomes easier. In general, you will need the following to begin your seller journey: 

For an Individual account, you need the following documents

  • Local Government Identification Card (NRIC/PR ID)
  • Recent bank account statement.

For a Corporate account, you need the following documents

  • ACRA Bizfile 
  • Bank information/ Credit card details

For Lazmall Seller,  you need the following documents

  • ACRA Bizfile (Corporate)
  • Trademark certificate or authorisation paperwork (for Lazmall)

You may also require additional information depending on the products that you sell. 

A Step-by-Step Guide on How to Sell on Lazada Singapore 

To learn how to sell on Lazada Singapore, just follow these four simple steps. 

Step 1: Register a seller’s account with Lazada.

On Lazada’s seller centre website, you’ll be given three options: Lazmall Seller, MarketPlace and RedMart. LazMall offers local and international sellers a curated channel to sell branded products. Local sellers in Singapore can choose to sell on MarketPlace with 0% commission. RedMart is for those who want to sell groceries such as fruits, vegetables, meat and pet products. 

Select ‘Local Seller’ to list your products for free. But before you sign up, check that your products are not on the Lazada seller’s prohibited list. Some of the products that you cannot sell on Lazada Singapore are: 

  • Obscene products 
  • Adult materials 
  • Weapons 
  • Firearms 
  • Protected flora and fauna 
  • Artifacts 
  • Precious metals 
  • Tobacco 
  • Alcohol 
  • Medical devices 
  • Medicinal drugs 

Once you sign up, you’ll then be directed to a webpage that requires you to key in an OTP. This OTP will be sent to your phone. Fill in the other relevant details to move on to the next step. 

You’ll then be directed to a webpage that requires you to key in an OTP. This OTP will be sent to your phone. Fill in the other relevant details to move on to the next step.

Step 2: Upload documents and get verification 

To proceed with your sign-up, you will need to upload certain documents and get them verified. As an individual seller, you will need to upload a front and back copy of your NRIC. Corporate sellers need to upload ACRA data. 

You will also need to upload your bank details and present your credit card statement for verification. Usually, verification is completed in a day or two.

Step 3: List your products

Next, you’ll be directed to the seller centre’s main page. You’ll be prompted to complete a to-do list. Key in your address and shipping details, then click ‘Upload Your SKU’ to begin uploading your products.

The good news is that the process is relatively simple. Lazada has a content score bar at the bottom of the page to help you optimise your product profile. But the process may be labour-intensive for some and takes a while due to the many details required to list a product.

However, this lengthy process still has its benefits. It keeps you in compliance with Lazada's strict requirements for independent businesses and encourages seller professionalism. Keep going until you have filled in your product price, quantity and weight.

With all relevant details filled in, you are finally ready to publish the product listing.

Some tips to help improve your listing are: 

  • Make sure you identify the product name and category correctly. This will help your customers find your store more easily. 
  • Enter detailed product descriptions to help your customers understand what you are selling. 
  • In the description field, write at least three product features or highlights. 
  • If you have different variations for your product, be sure to fill all of them out in variations field accurately. 

Step 4: Verify your bank account details & start selling

Don’t forget to link your bank account to your Lazada seller’s account! Once your bank details are verified, and your products have been listed, you can start selling on Lazada Singapore. All payments are made through Lazada, where they'll take a cut of your revenue each time you make a sale.

To better manage payment and shipping, use the Fulfilment by Lazada service. On top of that, you can also access Lazada’s logistics service for warehouse storage, delivery and stock taking by clicking on the ‘Products’ tab on the main page's sidebar.

💡 Tips: Heads up, Lazada sellers! Open an Aspire corporate account and enjoy more savings and more time growing your business.

Fees to Sell on Lazada Singapore 

Now that you know how to sell on Lazada Singapore, the next question that you may have is what is the fee Lazada charges. 

As already mentioned before, there is no setup fee on Lazada. However, depending on the products that you sell and where you list them, Lazada will charge a commission of your sales plus a payment fee. 

If you sell on LazMall, you will have to pay between 3% and 5% commission fees. In addition to this, you will have to pay 2% transaction fees. There will also be a 7% GST charge on both. 

To sell on MarketPlace, you will be charged a 2% commission and a 2% payment fee. Here too, you will have to pay 7% GST. 

There is no fixed commission fee that you will pay on RedMart. Instead, it will be negotiated at the time of listing.  

Tips to Boost Sales on Lazada Singapore

Now that you are a listed seller on Lazada Singapore, the easy part is done and dusted. The next challenge is to get your product out to customers. Here are some tips you can use to give your business a boost.

Tip 1: Figure out Lazada’s product ranking algorithm

The goal is to have your product rank high on Lazada’s product search engine. To do so, you need a game plan to optimise your profile. Know that Lazada focuses on keyword optimisation, so use free SEO keyword tools to find and add terms that have a high search volume into your product title and description.

Additionally, considers if:

  • Your product title and description has keywords that match the consumer’s search terms
  • Your product is in the correct product cateogry
  • Your sales in the past week and past 30 days are strong
  • You have good seller ratings

Ensure that your search terms are in order and boost sales with discounts, promotions and/or sales during your initial product launch.

Tip 2: Maintain good seller ratings with positive customer reviews

When making online purchases, customers take into account whether a merchant has a positive track record. They do this by reading reviews past customers have left you; that’s why asking for a customer reviews is crucial. Improving your ratings will also bump up your product rankings.

Tip 3: Give free shipping

One of the easiest methods to keep your ratings up is to provide free shipping. By absorbing shipping costs, the lowered costs will incentivise customers to click ‘check out’. Other benefits of providing free shipping to your buyers include:

  • Increases sales and revenue
  • Boosts average order value
  • Increases customer loyalty
  • Great angle for marketing efforts

Tip 4: Choose the right Lazada ad campaign for you

Use discounts to set your products at an even more competitive price and then use advertising campaigns to bolster your reach. You can access campaign management on the main seller centre page.

Toggle around or use the Lazada University resource to learn how to best optimise your campaigns. Ultimately, this will contribute towards your product’s increased visibility and conversion rate.

Consider running Facebook and Instagram ads at the same time for a multi-channel strategy to improve traffic and direct sales to your Lazada account.

Tip 5: Have a separate business account for ad expenditure and shipping

Look out for cards and business accounts which offer you savings when you make business-related purchases. For instance, if you ship your goods from China, you’ll want to sign up for the Aspire Corporate Card. The Aspire Corporate card allows you to transact RMB at visa rates. With a low transparent 0.7% fee, you get a great deal when paying multi-currencies.

Want to receive rewards for your software or ad spend? The Aspire Business Account does just that. The Aspire Business Account gives you 1% cashback on your digital marketing and Software-as-a-Service (SaaS) purchases, allowing you to run your online marketing campaigns longer.

Tip 6: Upload great photos 

When people shop online, they place a great deal of importance on the images that they see. It is the reference point to make a purchase. To boost your sales, upload high-quality and aesthetic photos of your products.

Not just the quality of the image but also paying close attention to the different angles from which you upload photos. This will give your customers a clearer picture of the product. You could also improve your product images by uploading size references, like infographics or illustrative images, that help them understand the exact measurements. 

Tip 7: Become a Lazada Preferred Seller 

Lazada offers an opt-in program to its best-performing sellers on its marketplace. By becoming a Lazada Preferred Seller, you can enjoy many benefits such as “Support Local” and “Preferred Sellers” features, priority for flash sale slots, lowered price discounts, rebate for Lazada Sponsored Services, access to business advisor tools and dedicated account service. 

To become a Lazada Preferred Seller, you have to be a part of Lazada MarketPlace for at least 90 days. You also have to be a local seller in Singapore. You have met a varied list of criteria, such as having a net order of more than 75 in 30 days, having more than 15 unique buyers, having a seller rating above 90%, having a cancellation rate of less than 5%, etc. Check the full eligibility here

For more episodes of CFO Talks, check us out on Apple Podcasts, Google Podcasts, Spotify or add our RSS feed to your favorite podcast player!

Frequently Asked Questions

Who can sell on Lazada Singapore? 

As a Singapore citizen or a company registered in Singapore, you are eligible to register as a seller on Lazada. If you are an international seller, you will need to go to LazGlobal.

What’s the difference between Lazada MarketPlace, LazMall and RedMart? 

Lazada MarketPlace allows locals and overseas persons to sell to Singaporeans with zero commission. You can sign up, list your products and begin selling. LazMall is a platform to sell branded goods. Commission ranges from 3%-5%. RedMart is a portal to sell groceries.

Is Lazada useful even if I have my own e-commerce website? 

Even if you have your own e-commerce website, opening a shop on Lazada will be beneficial. You will get access to a wider range of customers. You can also use Lazada Seller Centre to access marketing and campaign tools, to advertise and make use of the discounts and flash sales. This can help boost your revenue.

Do I need a business registration to sell on Lazada Singapore?

No, you don’t necessarily need to have a registered business to sell on Lazada Singapore. You can also sell as an individual.

How to withdraw Lazada Singapore balance?

In order to process your payments, Lazada will only be able to use Seller Balance. It generally takes 3 to 5 business days to settle the accounts and initiate the payment process. The sales proceeds are usually released the next working day.

Make sure you have:

  • Activated the Seller Balance account by submitting the necessary documents
  • Make sure your payment pin is set up to ensure a secure withdrawal
  • Requested a withdrawal manually or enabled automatic withdrawals.

For more information, check out Lazada Seller Center.

Why is my Lazada Seller account deactivated? 

If you accumulate 48 non-compliance points or more, Lazada Singapore will deactivate your account. Points are refreshed after 365 days. Find out more about Lazada’s non-compliance policy here.

When you choose automatic withdrawal, your full account balance will be withdrawn to your linked bank account every Monday EOD. You can initiate a manual withdrawal at any time. However, you may be charged a small fee for the same.

With this guide, hopefully, becoming a seller on Lazada Singapore will be an easy, fuss-free process.

About the author
Zachary Pestana
is a seasoned writer in market trends and business thought leadership. With a writing history at Incorp Global, MOQdigital, and AIESEC Australia, Zachary leverages his broad range of experiences to stimulate industry conversations and engage audiences.
Supercharge your finance operations with Aspire
Find out how Aspire can help you speed up your end-to-end finance processes from payments to expense management.
Talk to Sales