ECommerce is one of the fastest and most profitable sectors in the Internet economy. In fact, the Southeast Asian eCommerce market alone is expected to exceed US$150 billion in market share by 2025.
With this in mind, are you ready to seize the opportunity and start your own successful eCommerce business in Singapore? Before we start...
Here are three factors to consider before deciding on a course that is the most suitable for you: the reputation of the instructors, the skills you want to learn, and of course, price. Now that you know what to look out for...
Udemy offers a wide selection of eCommerce courses for different needs. One of the most popular courses on it is Shopify Power: Build An Ecommerce Website Using Shopify by Jason Miles who is “Rated As Udemy’s Most Popular E-commerce Instructor”.
This course will introduce you to the ins and outs of what it’s like to use Shopify as an eCommerce business platform. With 66 lectures, you can bet that the course will give you a thorough and comprehensive insight into the entire process.
Speaking of Shopify, did you know that they also offer free online courses to help you set your own eCommerce business on their platform? One such example is SEO Training for Beginners. While brick-and-mortar stores can rely on foot traffic for exposure, Search Engine Optimisation (SEO) knowledge is crucial for any eCommerce business owner.
Shopify understands this and so, they have created this short course, consisting of just seven videos to help Shopify store owners rank highly on search engines such as Google. The best part is that this course is free and the knowledge is transferable even if you use other eCommerce platforms.
LinkedIn Learning is packed with an extensive selection of short online courses for budding entrepreneurs who wish to upskill or explore new fields. They have courses covering popular eCommerce platforms such as WooCommerce platforms with the instructor being Patrick Rauland, the Producer Manager for WooCommerce itself.
There is a free trial for the first month so take advantage of that as much as you can. Subsequently, you can choose to subscribe monthly at S$39.99 per month, or yearly at S$24.99 per month.
Digital marketing skills are also a key part of helping you reach more customers to sell your product. If you’re looking for ways to get people to be engaged with your brand then this Digital Branding and Engagement course by the world-renowned Curtin University is a good place to start.
This course will teach you how to create rich and compelling content alongside the use of digital distribution to create brand engagement integral to your eCommerce business success. As with most courses on edX, the course itself is free but you can earn a verified certificate for USD$99.
QuickSprout is a website created by the famous internet marketer and SEO expert Neil Patel offering a plethora of free lessons ranging from SEO basics and website creation to advanced social media, email marketing, and paid advertising.
There’s also a page dedicated to eCommerce with information being delivered in a way that is engaging and very easy to understand. Quick Sprout makes for a great guide that eCommerce business owners should refer to when they want to learn skills that can elevate their business further.
HubSpot Academy offers free courses on subjects such as SEO training and digital marketing with each course being broken down into fairly short video segments so that you can digest the material at your own pace.
With a broad selection of instructors with relevant industry experience, courses such as Introduction to Ecommerce Marketing will help you gain a deeper insight into concepts such as inbound marketing to attract customers by creating valuable content and experiences tailored to them
Apart from offering platform-specific eCommerce courses such as Amazon, Shopify, and WordPress, SkillShare is known for offering courses on niche and interesting subjects such as Strategies for Ecommerce Growth: Lessons from Kylie Jenner’s Success.
While there is a good number of free classes on the platform, SkillShare is also offering two months free so it’s worth checking out all the premium content they have to offer.
Oberlo is an application that allows eCommerce business owners to import dropshipped products into their Shopify store. The Oberlo 101 course covers most of the dropshipping basics through 5 different modules that contain their own video lessons.
The entire course is just under 7 hours in total and includes additional resources in the form of PDF documents, spreadsheets, and URL links. The course is currently free so make full use of it while you can.
Alison offers a variety of free eCommerce courses with lesson materials created by reputable tech companies and international universities. This is great for those who want to earn certificates or diplomas to boost their portfolio.
One of the highly-rated courses on this platform is the Diploma in E-Business which will teach you the fundamentals of promoting your business online and how to use Google-powered tools to enhance your business process.
Coursera is a free education platform that offers an expansive range of eCommerce courses by top international universities and organizations worldwide. One such example is The Business of Social course by Northwestern University.
This course will be useful in helping you find ways to tie social media directly into real business growth objectives. A great social media strategy is not just about creating compelling content but also learning how to measure the effectiveness of your social investments using real data.
That being said, we have also prepared a step-by-step guide on how to start your very own e-commerce business, click here to find out.
Aspire is Southeast Asia’s 1st business account that serves e-commerce sellers with convenience and simplicity to manage their finances with the Aspire Account. Opening an account is free, 100% online, and done within 5 minutes!
It comes with the Aspire Credit Line offers an easy and affordable working capital financing solution to help you grow your business.
Powered by Transferwise, Aspire FX presents the lowest FX fees in the market, up to 7x cheaper than most other options out there, available to transact across 50+ currencies.
Finally, the Aspire Visa Card is a virtual debit card that offers cashback on a large set of qualified merchants for digital marketing and software subscription spend.
The only card to offer e-commerce business cashback that actually matters. Start making those spendings into savings, today!