Singapore is known to have one of the fastest internet connection speed in Asia Pacific countries. Everyone is connected to the internet almost every time throughout the day. In fact, 7 out of 10 Singaporeans are active social media users:
Social media helps businesses increase brand awareness, connect with customers, and boost sales" - hashmeta
Social media has now become the primary source of advertising for businesses, with no exception in Singapore. There are platforms you may be familiar with, like Facebook, Instagram, Twitter, YouTube, Snapchat, and more, but which advertising platform in Singapore to start with?
As business owners, you are exposed to different social media platforms of your choices to utilize and invest in. However, different platforms have their own characteristics, strengths, and weaknesses. Hence, businesses might have to set different tactics and approaches for each platform.
Online advertising is the art and science of using the internet to distribute advertising messages to a specific target audience or demographic. The procedure aids in generating a tonne of traffic for your website and can significantly increase the visibility of your business.
Promoting marketing materials using various web platforms, including social media, digital assets, search engines, and so on, is known as internet or online advertising. This method of promotion places you in front of potential customers. The main objective is influencing your audience to take a specific action, like purchasing.
You could feel overwhelmed if you're new to online advertising. A plethora of activities and procedures go into internet marketing. You should be aware of the many online advertising categories from the beginning.
Social media advertising uses numerous social media platforms to promote and sell your goods and services. Before you think about running ads on these networks, you will require a complex social media marketing approach. You can use prompted tweets, user-generated material, posts, or a full-fledged advertising campaign on various social media platforms like Twitter, Instagram, Facebook, Pinterest, and the like.
Successful web advertising campaigns are influenced by email marketing. It enables you to stay connected with clients. With the help of these emails, you may cold call potential clients and win them over.
An excellent form of advertising is online content marketing. It involves putting a brand message in front of the appropriate customers. The aim is to increase organic traffic to your site by enhancing its SEO. It is possible to purchase the placement of your communications on reputable websites. You can only increase your content marketing ROI by using sponsored ads.
The new norm now includes smartphones. As a result, marketers are using smartphones to advertise. Do you? Make an effort to develop a sound mobile marketing strategy. Before you go, you must familiarise yourself with mobile apps, advertisements, push notifications, and SMS messaging.
A display ad appears on websites owned by other people. Users are directed to your website when they click links to your videos, photos, or information. You must consider user experience (UX) while designing a landing page; otherwise, your efforts could be in vain. You should use retargeting or remarketing for the ideal display ad formats.
Your website will be more visible online through search engine marketing. In contrast to SEO, SEM is more closely related to PPC. To show up on search engines, you must pay. By doing this, you'll rank higher in search results. The search for you will be simple for your clients.
Digital advertising stands apart for a variety of reasons. Consider how it would be possible to use social media platforms to their full potential. According to Google, users submit more than 3.5 billion inquiries every day. Think about these figures in terms of your company as an advertiser and what they signify.
At the same time, more than 90% of users tend to trust the companies that appear first in search results. This indicates that paid advertisements have the potential to put your business where your most promising clients turn to when they require a solution to a problem.
Why not invest in online advertising when over 30% of Google searches are for goods and services similar to yours? Did you know that 35% of "near me" searches result in the searcher visiting your store? Now that you understand why online advertising is exceptional and effective.
Using the appropriate message, internet advertising guides you to the relevant prospects. Even though you've experienced traditional advertising, you know it falls short compared to digital marketing. Online advertising strategies are 50 times more convincing and successful.
Digital advertising unquestionably has several facets. It requires a varied approach depending on where you advertise and how you approach it. Thanks to the versatility of web advertising, you have the freedom to decide what is ideal for your company and prospects. Remember that some forms will be better depending on your specialty.
While some organizations will be content with Google AdWords, others think linked or Twitter advertisements are the best choice. You must conduct in-depth research on your specialty, the target audience, and the competition. It aids in your understanding of digital advertising and its potential benefits.
It's important to remember as you go along that choosing the proper channel and methods will lower your internet advertising spend. Your advertising efforts and plans are only effective if you slip up and use the correct platforms. Remember that success with Google advertisements does not necessarily translate to success with Facebook or other online advertising.
First and foremost, unsurprisingly, statistics proved that Facebook has the biggest number of adverting audiences in Singapore. Despite the critics and disappointment of some users regarding what Facebook did, the Facebook's fans are still attached to the platform, making it the most used social media.
Depending on your business, if you are looking for a B2B ad network, or targets consumers based on job titles, LinkedIn might be the right channel to help your business attract customers and grow. At a glance, LinkedIn and Facebook have similarities in the setup of its advertising platform and opportunities.
IG is a photo and video-sharing social networking service owned by Facebook, Inc. By that definition itself, it makes it so much simpler for businesses to promote on Insta. Not much content writing skills needed, just some insta-worthy pictures, to be uploaded frequently.
Advertising your business on Twitter enables you to promote single tweets or entire campaigns for specific objectives. Just like Facebook's Ads Objectives, Twitter offers 8 objectives for you to choose:
It is true that Twitter ads are unique and somehow operates differently than other platforms.
If your business is targeting mostly the older groups, advertising on Snapchat won't be recommended. The graph below shows that the average Snapchat users are between the age of 13-35.
Users of this visually appealing website can save and display content by "pinning" it to categorizable digital bulletin boards. A personal user might, for instance, have a food board where they pin recipes, another board where they pin photographs, and so on.
Individuals can browse, upload, rate, share, and comment on content on the Google-owned YouTube video-sharing website. The website serves as a sizable centre for news and entertainment.
What makes WhatsApp so potent? Almost 180 countries use it, making it the most popular messaging application. Additionally, people read these messages with a 98% open rate.
Here is a summary of the strengths and weaknesses of all social media platforms
The majority of social media advertisements fall into this category. Almost all social media platforms allow for image advertisements. They can be seen in banners, sidebars, and news feeds. They work well on social media platforms like Facebook, Instagram, Snapchat, and Pinterest, where visual content predominates.
Image advertisements are excellent for raising awareness of your brand or a product since they quickly capture the audience's attention. You can put a call to action on the advertisement like "Buy Now" or a link to a specific page on your website.
To maximize the effectiveness of various kinds of social media advertisements:
A vital marketing tool is a video. Every significant social media platform allows for video ads. They are particularly successful in capturing the attention of your target audience since they are visually appealing. For instance, marketers are now utilising films as a tool for shopping in live-streaming shopping events. They are increasing their sales at their live shopping events with the best live-stream video shopping platforms.
Podcasts, webinars, and other video-based projects receive more significant funding from marketers today. Also, with the proper SEO strategies, your video advertisements can rank in the search engine results, increasing engagement and view-through.
With your video commercials, you might also collaborate with influencers. All you have to do is use an Instagram engagement estimator to locate an influencer in your niche with high engagement. Then, you may collaborate with them to make an interesting film for your audience and increase the reach of your advertisement.
Ensure that your video only conveys one potent message. The performance of short videos, ideally under a minute, is generally superior. In order to provide a powerful message, don't be afraid to extend it a little.
It is preferable to leave this to a social media manager skilled in strategic communications because they can determine the ideal length for a given video.
Using carousel social media advertising, you can display multiple marketing videos and/or photos in one ad. A headline, description, Link, and CTA are all allowable for each image or video. Facebook and Instagram are the social media platforms with most of these advertisements. Carousel advertisements can be used to promote real estate, various product characteristics, a brand's history, behind-the-scenes images, or any other suitable product or promotion.
Facebook even offers a function for optimization that prioritises showing your top-performing carousels. But, choose not to use this function if the order of the cards is necessary to convey a tale. Ensure the photos or advertising you use in your carousel are visually similar to maintain consistency when using these social media ads. To generate leads, connect your photographs or videos to a landing page.
Instagram, Snapchat, and Facebook all support story ads. They allow you to promote your goods or services in between user stories. These social media advertisements are perfect for time-sensitive advertising because Stories only last a few seconds. Stories are excellent for spreading awareness because of their increased visibility since they are displayed at the top of users' newsfeeds.
Make your Stories ads as interactive as possible to make the most of these social media advertisements. Create a creator account. It will give you profile growth insights and assist you in determining the most persuasive advertising message for your Stories ads.
Most social media advertisements appear in a user's news feed or Stories; however, Facebook Messenger ads and LinkedIn Sponsored InMail appear as messages. During conversations, Facebook Messenger adverts appear in the user's Chats tab. Users can automatically tap on the advertisement to start a chat with your business if they're interested. Or, the message may lead them to your website's pages for products or services.
Keep your statements concise and essential to make the most of these kinds of social media ads. But how do you track down the leads which require messaging? You can use a CRM to tr