5 Common Types of Digital Marketing for Small Business

Written by
Marissa Saini
Last Modified on
June 25, 2024

What is Digital Marketing?

Marketing encapsulates a series of processes and strategies that allow businesses to communicate their value proposition with its consumers in a more targeted approach. While both traditional marketing and digital marketing share the same value, there’s indeed a difference.

In contrast to the traditional marketing techniques, digital marketing distinguished itself with the immersive experience that is perceived in the digital space. That includes the utilization of:

  • social media marketing
  • content marketing
  • Affiliates
  • and more to foster ever-present relationships with the customers.

Of course, the conventional approach of marketing is not obsolete and proven to be useful in certain industries. But, the hefty cost, poor engagement, and the limited customization forces business owners to shift their efforts towards digital marketing.

After all, it makes sense to go digital as Singapore has one of the highest digital consumption rates in the world with an approximately 84% Internet penetration rate.

Understanding The Types of Digital Marketing

 Marketing strategy in digital marketing CC: Campaign Creators on Unsplash

Marketing in general has grown exponentially and so does digital marketing. It’s clear that online marketing is diverse, so it’s vital to first understand what it contributes and how you can utilize it in a most applicable way. Here are the main types of digital marketing you should consider:

1. Content marketing

It’s one of the most valuable marketing approaches that tap on the core of a business. The distribution of quality, relevant, and consistent content is capable to generate a feasible trust and authority. These contents are presentable in a form of blog posts, infographics, podcasts, and more.

2. Search Engine Optimisation and Marketing (SEO & SEM)

SEO is vital for every business who wishes to gain traffic from organic searches on search engines like Google or Bing. Any SEO-optimized businesses can easily attain a sustainable brand awareness and visibility on the internet that will only grow over time. It’s safe to say that without SEO, finding your brand or content on the internet would be like finding a needle in a haystack.

SEM, on the other hand, refers to a form of paid ads that you strategically promote via Google Adwords. These paid search results usually give you a competitive edge of being on top of the search results.

3. Affiliate Marketing

Affiliate programs are circulating the internet and it’s proven to be a decent source of income. How it works is straightforward and it doesn’t bother a business owner to just put up a link on their website for the conversion. All it takes to receive a commission is when a customer purchases an item directly or indirectly through the associated affiliate links.

4. Social Media Marketing (SMM)

This is one of the most engaging digital marketing approaches to gain exposure and visibility on the internet. If you’re a B2C company, SMM is effective to attract and retain customers who are seeking fresh and unique content.

5. Email Marketing

As the most cost-efficient digital marketing method, email marketing can reach a wide pool of potential customers within a span of a few minutes. All you need is to get a professional digital marketing agency to customize your reach in the most insightful and inspiring way that can trigger a conversation.

We've collated a list of 'Top 20 Digital Marketing Agency in Singapore' to help you, in case you are looking for a digital marketing agency in Singapore.

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Frequently Asked Questions

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About the author
Marissa Saini
is a seasoned writer and an avid trendspotter across business finance, personal finance, travel and lifestyle industries. With writing history at SingSaver, INK, and ohmyhome, Marissa leverages her broad range of experiences to simplify finance and make readers financially savvy.
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