Looking for ways to grow your business but unsure where to start?
What better way than to learn from the successes of eCommerce businesses before you?
Running an online store takes a lot of time, effort and most importantly, strategy. It can be hard to get a hang of at first but luckily there are plenty of eCommerce companies that you can learn from and apply those insights to your own business.
To help you in this process, we’ve rounded some of the most popular companies in the eCommerce market to improve your online business game.
Provide convenience for your customers
Set up the Singapore market in 2012, Zalora has grown to be the leading fashion e-commerce website in Asia. With a marketing strategy that mainly caters to the young and hip crowd, it offers a wide selection of local and international brands as well as designer labels.
With monthly traffic to its website reaching over 1.1 million, Zalora goes out of its way to provide the best customer experience and service for its users by providing free 30-day return policy, fast island-wide shipping with free deliveries above $40, and convenient payment methods that include cash on delivery.
For more convenience, Zalora also has a mobile app that makes it easy for users to navigate and find specific items that they are looking for by having separate categories for types of shoes and even colours.
Build trust and add a personal touch
Reebonz is a fantastic eCommerce platform for those who enjoy the finer things in life when it comes to fashion. With luxury items such as watches, jewellery, shoes and bags being the ultimate status symbol, it is no wonder that Reebonz’s membership has grown to over 4.5 million members.
When it comes to selling such high-priced items, trust is something that has to be gained as consumers may be wary of the authenticity of luxury goods sold online. To solve this problem, Reebonz recognised the need to establish itself as a reputable eCommerce platform while simultaneously providing services that add a sense of personal touch and exclusivity that customers can get when they shop at luxury boutiques.
Reebonz goes out of its way to provide great customer experience such as responding quickly to enquiries, beautiful packaging as well as having a team of trained ateliers to authenticate all the products that are being sold on their platform.
Don’t sell products, sell a lifestyle
Love, Bonito is a fashion eCommerce platform that was set up in 2010 “for real women, by real women”. The reason why it is such a well-known and well-loved brand among women in Singapore is that its message resonates with the right audience that it wants to target.
With a strong social media strategy, Love, Bonito espouses the belief that women can empower themselves by dressing well and boosting their own self-confidence. By selling its brand as a lifestyle, Love, Bonito manages to stay ahead of its competitors and steadily growing as a multi-million fashion powerhouse.
Focus on issues that align with your consumers
A few years ago, TOMS became known around the world for its feel-good, socially-conscious type of marketing alongside its slogan: one for one.
For every pair of TOMS shoes purchased, a pair of new shoes was given to a child in need in partnership with humanitarian organizations. Although TOMS has moved away from this one-for-one giving business model, it was considered revolutionary at the time and helped TOMS earn a loyal base of customers out of first-time buyers.
The company also encouraged its customers to participate in social media campaigns using hashtags such as #withoutshoes which gives them easy user-generated content helps to boost both their social proof and SEO without spending any money.
Be transparent about the manufacturing process
Knowing that the online marketplace is saturated with brands who are competing to provide customers with the lowest prices, Everlane decided to take another route by creating products with radical transparency.
This means revealing their manufacturing process to their customers including the true cost of every single step along the way. This is done for each of their product pages and they even add information such as the factories where the products were made, the materials used to make them as well as the exact profits they make out of each transaction.
This kind of transparency is almost unheard of when it comes to online shopping so it definitely makes them stand out among other eCommerce business shoppers especially among customers who want to minimise the environmental and social effects of fast fashion.
So there you have it. There are many ways that you can learn from the numerous successful eCommerce business models out there. Not all of these examples may be applicable to your own online store but it is definitely worth knowing how other companies are engaging with their customers and building their brand loyalty to make it big in this industry.
A clear lesson from all the success stories we’ve shared is that these companies have a clear understanding of what they are selling and who they are selling to. Start from there and you’ll be on your way to becoming a successful eCommerce business owner of your own!
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