High Demand Products You Should Start Selling in Online Singapore

Online selling platforms in Singapore

Since eight out of 10 Singaporeans shop online, there isn’t a dearth of online marketplaces where you can find products. If you’re a seller, then you need to do your research to understand which is the best platform to sell high demand products in Singapore online. In this section, we have compiled the top e-commerce platforms to consider once you have decided what to sell online in Singapore.

Shopee

Started in 2015, Shopee is one of the most popular e-commerce websites in Singapore. In fact, it is the most-visited online marketplace in Singapore, with about 15 million visits per month. Registering a seller’s account on Shopee Singapore is free, and it has a range of resources for sellers that makes it super simple to operate. Commissions charged are also comparatively low. If you want to know how to start selling on Shopee Singapore, check out our guide here. ‍

Lazada 

Dubbed the “Amazon of Southeast Asia”, Lazada is a pioneer in the e-commerce space. It is backed by the Chinese e-commerce giant Alibaba. It ranks second among the most-visited online marketplaces in Singapore, with about 7.2 million monthly visits. Lazada Singapore also offers free sellers’ accounts. One of the biggest advantages of selling on Lazada Singapore is that there is no minimum number of products to set up shop. Shipping costs are also the lowest among all competitors. To start selling on Lazada, check out our guide here. ‍

Amazon.sg

The third-most popular e-commerce website in Singapore is the world giant Amazon. Selling on Amazon Singapore may appeal to many because of the wide range of products that you can sell and the international audience you get access to. In Singapore alone, Amazon has a monthly visit number of 4.9 million users. Amazon also supports local businesses, which is a plus if you want to start selling on the platform. However, Amazon has a registration fee for new sellers, and its only delivery partner is Amazon Prime. If you want to start selling on Amazon Singapore, check out our guide here. ‍

Qoo10 

Qoo10 launched way back in 2010, one of the early movers in the e-commerce space in Singapore. It is still quite popular among many Singaporeans, especially Qoo10 loyalists. It clocks in monthly visits of about 3 million users. The biggest advantages of Qoo10 include its impeccable customer service and seamless user interface. However, it does charge sellers $100 for registration, and its commissions are also on the higher side. If you want to start selling on Qoo10, check out our guide here. ‍

EZBuy

Initially called 65diago, when it started operations in Singapore in 2010, the e-commerce portal rebranded to EZBuy in 2016. The website started as a Taobao agent in the country, helping Singaporeans get access to Chinese goods without having to navigate the complicated Taobao portal. Since then, it has come a long way to propel cross-border trade. If you want to start an e-commerce business in Singapore by shipping products from China, EZBuy can be one of the best choices to make. ‍

Zalora 

For those who want to sell fashion and lifestyle products which are among the top-selling products in Singapore, choosing to sell on Zalora might be a good idea. The company has excellent data insights, which can be greatly empowering to sellers. Setting up shop on Zalora is simple and intuitive. While it does not charge sellers a monthly upkeep fee, there is a registration cost. ‍

eBay

American e-commerce giant eBay is quite popular in Singapore for the wide variety of products available on its platform. Opening an account is free, and eBay allows the sale of both new and used goods. It is among the most popular destinations for “re-commerce” or pre-loved goods. If you want to start an online marketplace in Singapore to sell preused goods, then eBay may be a good choice. 

How to Start Selling Products Online in Singapore

To embark on your online selling journey in Singapore, you need to keep certain things in mind. Here are some questions to get started. 

What to Sell Online in Singapore? 

The first step to starting your e-commerce business in Singapore is to choose the right product you want to deal in. Do you want to sell clothes, home appliances or gardening materials? The first line of action should be to decide what the high-demand products in Singapore are so you can start selling them. If you have an existing offline business, then this decision will be easy for you. 

‍What Does the Market Look Like?  

After identifying the product you want to sell, you should do a market analysis to see how competitors are doing in the space. This will give you a glimpse into the demand for the product. You can also analyse marketing and sales strategies so you can see how to propel your business forward. You should also do customer analysis to help you gain a deeper understanding of what customers really want. 

‍Which is the Best Portal to Sell? ‍

Selling high-demand products in Singapore is one thing, but choosing the right online marketplace is key to positioning your product. For instance, while Shopee is the top e-commerce player in Singapore, you cannot sell preloved goods on the portal. For this, eBay will be a better choice. Depending on the product you are selling, you should choose the right online marketplace. You could also choose to sell on multiple portals to improve your sales. 

Don’t forget to register your online business before you start selling! Here’s everything you need to know about registering a business in Singapore.

Top-Selling Product Categories in Singapore Online

Knowing the best selling products in Singapore online is key to setting up a successful e-commerce business in the country. According to Janio Asia’s research, here are the categories for high-demand products in Singapore you should consider selling online: 

Consumer Electronics 

Singaporeans adore technology. You just need to stroll down the streets to see how addicted people are to their phones, headsets and other gadgets. Research indicates that the consumer electronics and media sector has a compounded annual growth rate of 8.82% until 2025. Electronic purchases in the country grew at 11% in 2020, indicating the love for this sector. If you want to start a e-commerce business, this is perhaps one of the best markets to target. 

Fashion and Beauty  

You can never go wrong with fashion and beauty products. Selling women’s apparel and beauty items can skyrocket your bottom line if you’re up to date with the latest trends. The segment is expected to reach US$3.35 billion in revenue by 2027. A big chunk of this is expected to come from online marketplaces in Singapore. 

Personal Care and Cosmetics 

Have you seen the clear skin and shiny hair Singaporeans pride themselves in? It’s because the personal care and cosmetics industry in the country is a US$1.14 billion sector! By 2025, the user base for personal care and cosmetic users is likely to reach almost a billion people! This is also a highly aspirational category, which makes it a perfect business opportunity. 

Baby Products  

Another popular category to venture into for online sales in Singapore is baby products, such as toys, diapers and other accessories. A majority of Singaporeans buy their baby products online, and since the pandemic, this trend has catapulted.

Pet Products  

Pet accessories and furniture is a hugely scalable business in Singapore and across the globe. During the pandemic, many individuals adopted animals to do away with their loneliness. Now, they’re taking great care of their furry friends. They are among the top-selling products in Singapore today. 

Without further ado, let’s get into the top-selling products in Singapore that will help you decide what to sell online in Singapore.  

Best Selling Products in Singapore

1. Loungewear

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The work from home situation brought on by the COVID-19 pandemic has rendered an appetite for presentable and comfortable loungewear. According to the Straits Times, independent retailers and brands such as 6ixty8ight, Bells & Birds, Kydra, Pomelo have reported an uptick in their sales for nightwear, loungewear and robes.

Even in a post-pandemic world, brands have predicted that the demand for loungewear will endure.

2. Sports fashion and athleisure

While demand for evening and party wear dipped, sales in the sports and health categories for trendy exercise clothes and shoes soared. With the lifestyle shift towards an emphasis on health and fitness, it seems like athleisure will be in trend for quite some time.

3. Shapewear

In 2020 and beyond, waist-trainer belts, padded rear underwear popularised predominantly by American social media influencers will take centre stage. Other types of shapewear to invest in include postpartum girdles and chest enhancers.

4. Stick on nails

Due to tighter COVID-19 restrictions, it's been harder to book nail appointments these days. That's why these press-on nails or stick on nails have become a viable instant alternative to traditional manicures. Available nail designs follow the latest trends, come in every colour, finish, shapes and lengths.

5. Pimple patches

Accompanying the rise of self-care, men are also increasingly buying cosmetic and beauty products. In a study conducted by Shopee, it was found that men bought 70% more beauty and cosmetic products in 2019 than 2018. Pimple patches were amongst one of the cosmetic items that were consistently high in demand.

6. Baby wraps

Alongside baby carriers, baby wraps allow mums (and dads) to keep their baby close to them while going hands free. On top of that, it also assists mothers who are breastfeeding as well.

7. Diaper bag

Diaper bags provide a solution for new parents who want a stylish, convenient way to contain their baby’s essentials. The multiple pockets ensure parents can stay organised and items remain secure. Today, there are a variety of diaper bags in the market that are available in various sizes, colours, and even designs.

8. Pet toys

The demand for pets in Singapore is at an all-time high. According to Euromonitor, pet ownership has increased 19% in the past 5 years. While pet beds and pet food have consistent demand, there is much potential for the pet toy sector.

‘Pawrents’ recognise the importance of providing toys for their fur kids as toys provide fun, comfort and stimulation. As a result, there has been growing interest in procuring multiple types of pet toys for their pet’s different needs.

9. Bluetooth speakers

With more people staying indoors due to the pandemic, it resulted in a surge in demand for info-tainment at home. Consequently, consumers are investing in audio devices and sound systems for their homes.

10. Wireless earpieces

With more content being consumed on-the-go, audiophiles are looking to wireless audio devices which offer them value and convenience. The market size for wireless audio devices is slated to grow from USD 57.3 billion in 2020 to USD 134.2 billion by 2025.

11. Mobile phone cases 

On average, Singaporeans spend 5.3 hours per day using their mobile phones. Obviously, they’re looking for accessories that would protect their phones. Mobile phone cases and even screen protectors are a great market to tap into. 

12. Smart wearables  

From smartwatches to health tech, Singaporeans love monitoring their health through wearable tech. The market is booming, and if you can find competitive products to sell, you can make quite a killing by selling them online. 

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13. Shoes 

The footwear market is a diverse market in Singapore that works both as a necessity and a fashion segment. It is expected to grow at a CAGR of 5.32% from 2023-2027. You can foray into stylish heels or sneakers or sell a range of different things. 

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14. Handbags 

Handbags are a classic accessory for women, be it for office use or socialization. They are an evergreen category. In 2020, because of the pandemic, handbag sales dropped briefly, but they have rebounded well since 2022. 

15. Makeup remover 

Since a lot of Singaporean women turn to make-up, obviously, they will need makeup removers. As more people go back to work and social settings, the demand for makeup and makeup removers has seen a steady rise. This is one of the top-selling products in Singapore now. 

16. Eyelash extensions 

Another interesting segment to explore in the fashion and beauty category is eyelash extensions. Fake eyelashes are all the rage across the world, and Singaporeans are fast catching up too! You can get them in a variety of thicknesses and colours to match your natural hair shade. 

17. Perfumes 

Among different personal care products to sell are perfumes and colognes. You can source them from different brands or make your own at