How to Start Selling Online in Singapore [2022]

Ready to transform your business? Thinking of selling online? Use this guide to learn how to sell online to expand your business's cash flow. A compilation of the top platforms in Singapore for your business to start an online presence.

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Selling online in Singapore

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Whether you’re selling fashion items or you own an F&B business, you’re able to find a suitable platform to reach more consumers online. Singapore has grown to be a hotspot for businesses to thrive online. Simply pivoting to online marketplaces could help you to reach the 26% of Singaporeans that shop online at least once a week. 

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Based on per capita, that’s the highest percentage of online buyers in Southeast Asia.

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In addition, selling online helps to activate previously unutilized revenue streams.

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In this article, we’ve picked the best online selling platforms in Singapore (read: where most Singaporeans shop).

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Most popular online selling platform for goods in Singapore:

• Lazada

• Qoo10

• Shopee

• Shopify

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Most popular online selling platform for services in Singapore:

• GrabFood

• Deliveroo

• FoodPanda

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1. Selling Online on Lazada

Lazada gets more than 10 million visitors in Singapore, monthly. It is known for their fashion, consumer electronics, and home & living products.

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1. Cost

Registration fees : None

Commission fees : (Commission rate + 2% Payment Service Fee) x Listing Price

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2. Payment

Paid out every 14 days

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3. Shipping

Fulfilment by Lazada, NinjaVan or Singpost

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3. How to register?

Register on Lazada

Lazada has an eCommerce starter package for retailers affected in this period and Lazada University offers a wide range of resources!

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2. Selling Online on Qoo10

Qoo10 gets more than 7 million visitors in Singapore monthly. It is known for their consumer electronics, baby & toys and healthy & living products.

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1. Cost

Registration fees : $100 for Case

Commission fees : Seller Grade x Listing Price

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2. Payment

Paid out every 7 days

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3. Shipping

QExpress

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4. How to register?

Register in Qoo10

Qoo10 requires the purchase of QCash for marketing usage on their platform!

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3. Selling Online on Shopee

Shopee gets more than 7 million visitors in Singapore monthly. It is known for their consumer electronics, home & living products and healthy & beauty products.

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1. Cost

Registration fees : None

Commission fees : None

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2. Payment

Paid out every 14 days

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3. Shipping

NinjaVan, Singpost for deliveries or self-collection

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4. How to register?

Register on Shopee

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4. Selling Online on Shopify

Shopify is a cloud-based, SaaS shopping cart solution that allows you to customise your own shopping platform easily.

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1. Cost

Subscription fees : From USD 29 per month

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2. Payment

Paid through credit card to your company bank account

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3. Shipping

Self-fulfillment

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4. How to register?

Register on Shopify. Note that your own domain name is required.

Shopify offers a 90 days FREE trial during this period, you can also get cashback on your subscription fees when you pay using the Aspire Card (check out our other rewards)!

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5. Sell on GrabFood

GrabFood is a local F&B services company that offers food delivery services. They get more than 14 million visitors monthly and is known for their wide array of cuisines provided.

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1. Cost

Registration fees : $100/outlet if you use your own Android Device and do not print order receipts. $300/outlet for a Grab Order Device that automatically prints order receipts.

Commission fees : 30% on all GrabFood orders

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2. Payment

Paid out every 14 days

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3. Delivery

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Fulfilled by GrabFood drivers

4. How to register?

Register on GrabFood

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6. Sell on Deliveroo

Deliveroo is a local F&B services company that offers food delivery services. They get more than 470 thousand visitors monthly and are known for their strong fulfillment services.

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1. Cost

Commission fees : Depending on merchants

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2. Payment

Paid out every 14 days

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3. Delivery

Fulfilled by Deliveroo drivers

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4. How to register?

Register on Deliveroo

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Other Platforms

7. FoodPanda

foodpanda is a food delivery platform that lets users order food from their merchant of choice and get it delivered to their doorstep within 15 minutes. According to the Straits Times, the platform sees more than 10 million users on a given day.

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How to sell on foodpanda?

Step 1: Sign up via the online form

Step 2: Receive a contract

Step 3: Sign the contract 

Step 4: You’re ready to receive orders from hungry foodpanda users

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Ready to register your business?

Aspire and Osome partners to offer the first same-day online incorporation and business account opening in Singapore from anywhere in the world.

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Furthering their vision to digitize the corporate management and banking industry, the partnership will bring more convenience, ease and speed for directors who want to open a business in Singapore. This new service is 16% cheaper than doing both processes separately on your own.