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Founded in 2020 by Dayu Dara Permata, Pinhome has very quickly established itself as a forward thinking, cutting-edge real-estate platform. Their mission to remove barriers that buyers and owners often experience has led them to leverage the latest technology in managing this platform. This ensures any property sale, purchase or rental transactions through their portal is not just hassle-free, but efficient and transparent as well.
In order to maintain their rapid growth in the region, Pinhome needed to ensure that their internal finance processes were agile enough to support their scaling needs. This meant allowing their employees to make smart, controlled decisions and building lean processes that would help their team focus on priorities that make maximum impact on the business. While this was already possible in most aspects of the business, they had so far fallen short when it came to managing flexible capital.
Rapidly scaling companies like Pinhome need flexible capital to grow their pipeline of clients and expenses. With the ultimate goal of expanding their platform on a national scale, Pinhome would need as much flexibility as possible to drive their top line growth. However, their existing corporate cards were not fully optimised for their needs, leading to some key challenges:
Keeping costs manageable is crucial for any business, but it was particularly important for Pinhome. Relying on traditional bank accounts to be a costly affair as they charge a myriad of fees for business accounts, multiple users, and transaction fees for every single transaction they made, and more. Over time, these fees would lead to large amounts of lost income that could otherwise have been allocated to other areas of the business.
“For tech companies like ours, we need flexible and tailored solutions that help us drive growth and provide us the most benefit possible. ”
Like most traditional credit lines, Pinhome’s existing lines of credit were issued to them in a single currency, with their provider charging steep markup fees on FX transactions. As a company heavily reliant on SaaS platforms that charge for subscription in USD, keeping FX expenditure in check is vital to ensure flexible capital. This opportunity cost meant Pinhome was not achieving a growth rate close to its full potential
Since their launch in 2020, Pinhome has quickly become a force in Real estate, rapidly scaling to become a well respected name and sharing their vision of accessibility and financial inclusion with the rest of the nation. However, their constantly evolving platform they were building did not align with their traditional finance processes. As a growing company, they needed more flexibility, visibility and control.
This was when they turned to Aspire’s Advance Cards.
With Aspire’s help, Pinhome can now instantly issue Aspire’s multi-functional Advance cards to as many employees as necessary without any additional fees or overheads. These advance cards come with comprehensive spend limit controls, merchant locks, real time visibility, and limits that scale with Pinhome’s monthly revenue. These cards:
By issuing Aspire Advance cards in multiple currencies, Pinhome is now able to pay their SaaS vendors and other partners directly in USD, thus avoiding paying high FX markups or conversion fees. This has opened up a previously under-utilised cost-saving opportunity that Pinhome now rededicates towards the growth and expansion of their digital platform.
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