The main purpose of eCommerce marketing is to help you build brand awareness, gain customer loyalty, and ultimately increase online sales. While there are many articles online telling you the different ways you can market your eCommerce products, we’re sharing the basics of what you should do to market your online store.
Studies show that customers tend to trust product reviews more than product descriptions which can ultimately lead to a higher increase in conversion rates.
Most customers, especially those that are satisfied with their order, will be glad to write positive reviews for you but you should still make it a point to encourage them further by providing discounts for their next purchase.
Content personalisation is another important step to help increase your sales and conversion rates. Customers can get frustrated when companies produce content that is not relevant to them which is why you should ensure that your customers feel as though your content is catering to them.
Customers, like you and me, enjoy personalised marketing such as special gifts or discounts given to them for their birthdays.
With millions of daily active users, social media apps such as Instagram and Facebook help to connect consumers, influencers and brands across the world. Apart from posting compelling photos, using strategic hashtags and posting at the right timings, what companies need to realise is that the key to mastering their social media presence is to put in the effort to build genuine engagement with their customers.
We’ve talked about the importance of social media and product reviews as a way of gaining consumer trust and boosting sales in the process. Combining both through the use of user-generated content (UGC) can help customers feel more confident about buying your products when they see other people like them doing the same.
One of the most effective types of UGC is to repurpose posts or pictures of customers using your products on social media. Encourage your customers to post reviews on their own social media accounts using a specially created hashtag for your brand.
When it comes to selling products, it’s easier to sell to past customers than to gain new ones. To encourage past customers to buy from them again, most companies create a loyalty program which encourages one-time buyers to return to the store as well as reward customers who frequently buy from them.
Cart abandonment is one of the biggest ways that companies lose sales. Visitors add items to their carts only to abandon them during the checkout process. There can be many reasons why visitors to your site are abandoning their carts but fret not, there are ways that you can get them to complete their purchase.
For example, you can address their hesitation by providing discounts or free shipping. Companies often use email recovery campaigns to remind them of what they considered purchasing with additional perks to entice their visitors to return to their carts. This brings us to the next step.
Email marketing is one of the most effective channels to help you generate more sales and repeat customers. Email gives you more space to convey your marketing messages to your customers compared to social media posts and makes it easier to personalise your messaging to different segments in your customer bases.
To get started with email marketing, actively promote your newsletter or offer them one-time discounts when they first register their email addresses. Then, you need to work on sending regular, relevant emails for this marketing channel to be used effectively.
With the number of mobile eCommerce transactions making up a third of all purchases, having a mobile-friendly website is important to help increase your sales. To maximise conversion, you need to provide the best mobile experience for your users. This includes making sure your website is responsive across all devices, simplifying the checkout process and optimising your mobile site’s menus and navigation.
The best way is to provide multi-channel customer service through email, social media, phone, helpdesk and live chat as well as ensure that customer enquiries are replied to promptly.
Content marketing helps you rank better in search engines so that when your customers search for the kind of products you are selling, your company will be at the top part of the list. Creating content such as blogs will not only provide value to your customer but it will also showcase your industry expertise, ultimately boosting your reputation.
At the end of the day, your marketing efforts can make or break your business. To make the most out of your marketing budget, consider the Aspire Corporate Card which offers cashback for your digital marketing and software subscription spend. Enjoy more savings without compromising on quality!