Case Study | Health, Wellness & Fitness
How Sustenance scaled its international presence with the Aspire Card
Sustenance leveraged on significant cashback and FX savings with Aspire, and used it to take their business beyond borders.
The Aspire Difference
1%
Cashback on Digital Spend
5x
Savings on Overseas Spend
$0
Annual Card Fee
Company
Leon Chen and Gautam Param
Founders
2017
Founded
Health, Wellness & Fitness
Nature of business
Singapore
Headquarters
Website
Case Study | Health, Wellness & Fitness
How Sustenance scaled its international presence with the Aspire Card
Sustenance leveraged on significant cashback and FX savings with Aspire, and used it to take their business beyond borders.
Company
Sustenance makes healthy eating simple and easy with their nutritious plant-based meal shakes. Rooted in science with the go-getter in mind, the Sustenance team has made it a point to create fuss-free meals that can be prepared in a matter of minutes while providing all the nutrition one needs to get through the day.
Challenge
Building upon their success and with their sights set on regional expansion, Sustenance wanted to expand its online presence to serve customers in the Malaysian and Hong Kong markets.
As a digital-first business, that means increased marketing and foreign exchange spend as the company starts to localise in new markets, spending on Facebook and other advertising platforms to get the word out, as well as going international with their supply chains and working with local logistics partners for cheaper fulfillment.
Solution
As a start up, every dollar counts. High FX rates were eating into their margins, not to mention the high initial set up costs of expanding into new markets.
The Aspire Visa Card is known for its highly competitive and transparent FX rates. Rates are on average 5x cheaper than the average bank, and Aspire charges a transparent 0.7% fee on all foreign card payments and allows users to transact in over 50 currencies. On top of that, users get 1% cashback on all qualified digital marketing and SaaS spend as well. When stacked, it leads to significant savings for any company with international aspirations.
“My favourite Aspire feature is the cashback feature on digital spend for sure. Every penny saved is a penny earned!”
Outcome
Since choosing Aspire as their preferred solution for all things business finance, Sustenance has been able to reinvest its financial fee savings into growth.
Whether it’s saving on international transfer fees or digital marketing spend, maximising your dollar and improving those margins could make all the difference in scaling your business.
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