The main purpose of eCommerce marketing is to help you build brand awareness, gain customer loyalty, and ultimately increase online sales. While there are many articles online telling you the different ways you can market your eCommerce products, we’re sharing the basics of what you should do to market your online store.
The word Search Engine Optimization (SEO) is no longer only common among SEO specialists, strategists or website developers. It has come to a point where generally everyone who uses the internet should know how the search engine works. It is necessary to know how your search results are generated.
Social media has now become the primary source of advertising for businesses, with no exception in Singapore. There are platforms you may be familiar with, like Facebook, Instagram, Twitter, Youtube, Snapchat, and more, but where to start? Which platform should your business maximize first?
There are approximately one-fifth of the earth's population who uses Facebook, daily. To illustrate, it is as if the whole population of China uses Facebook everyday, plus another 200 million people! If that does not sound like that perfect platform to connect with your potential customers, I'm not sure what else is.
So... your Shopify store's doing really well. You're making a tidy profit, and you're thinking of expanding. Having done your market research, you've honed in on a new country where your product offering will rake in that revenue. Here are 6 tips that will take your online store international— and the Shopify apps to help you along the way.
Digital marketing is more important in the small business owner's arsenal than ever before. It's hardly surprising news, considering that more than half of the world's population is online. That means 3.8 billion people are now a potential target audience for your business offering— and its online marketing campaign.
Sometimes companies set a sizeable proportion to market their products because this greatly influences the sales. However, for those of you who want to start a business on a small scale, of course, you need low-cost marketing ideas so you can save your capital and minimize expenses. Let's look at some of such marketing ideas.